{"id":70773,"date":"2020-06-28T18:32:24","date_gmt":"2020-06-28T21:32:24","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=70773"},"modified":"2020-06-28T18:32:24","modified_gmt":"2020-06-28T21:32:24","slug":"facebook-pepsi-tarbucks-suspendem-anuncios-rede-social","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/facebook-pepsi-tarbucks-suspendem-anuncios-rede-social\/","title":{"rendered":"Facebook: Pepsi e Starbucks suspendem an\u00fancios em rede social"},"content":{"rendered":"<p>As companhias Pepsi e Starbucks anunciaram neste domingo (28) que ir\u00e3o suspender an\u00fancios no <strong>Facebook<\/strong>, aumentando a lista de empresas participantes da campanha que visa boicotar o pagamento por publicidade na rede social de <a href=\"https:\/\/www.suno.com.br\/tudo-sobre\/mark-zuckerberg\/\">Mark Zuckerberg<\/a> at\u00e9 que sua empresa adote uma pol\u00edtica mais forte contra os discursos de \u00f3dio propagados em coment\u00e1rios e publica\u00e7\u00f5es de usu\u00e1rios.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/07\/bac950a0-facebook-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled newsContent__article__imgCapa--noCaption\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/07\/bac950a0-facebook-800x450.webp\" width=\"800\" height=\"450\" alt=\"Facebook: Pepsi e Starbucks suspendem an\u00fancios em rede social\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--hide\">Facebook (divulga\u00e7\u00e3o)<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n<p>Entre as empresas que j\u00e1 aderiram a esta suspens\u00e3o dos an\u00fancios est\u00e3o:<\/p>\n<ul>\n<li>Unilever<\/li>\n<li>Ben &amp; Jerry\u2019s<\/li>\n<li>Verizon<\/li>\n<li>Coca-Cola<\/li>\n<\/ul>\n<p>O executivo-chefe da Coca-Cola, James Quincey, disse em comunicado que &#8220;n\u00e3o h\u00e1 lugar para racismo no mundo, e n\u00e3o h\u00e1 lugar para racismo nas redes sociais\u201d. A Coca-Cola ficar\u00e1 30 dias sem fazer an\u00fancios pagos no Facebook, Instagram, Twitter, YouTube e Snapchat.<\/p>\n<p><a href=\"https:\/\/lp.suno.com.br\/suno-one\/\">No Suno One voc\u00ea aprende a fazer seu dinheiro trabalhar para voc\u00ea. Cadastre-se gratuitamente agora!<\/a><\/p>\n<p>Al\u00e9m disso, outras marcas tamb\u00e9m se manifestaram e informaram que iriam paralisar os an\u00fancios, como a Honda Motor e a Hershey&#8217;s. Marcas menores tamb\u00e9m est\u00e3o aderindo ao movimento chamado Stop Hate For Profit (&#8220;pare de dar lucro ao \u00f3dio&#8221;, em portugu\u00eas).<\/p>\n<p>Esta iniciativa \u00e9 obra de seis grupos de direitos civis dos Estados Unidos que exigem que a rede social seja mais dura com pessoas que disseminam o \u00f3dio por meio de publica\u00e7\u00f5es na plataforma. Vale destacar que 98% da receita do Facebook \u00e9 gerada atrav\u00e9s de an\u00fancios. O Facebook gera US$ 70 bilh\u00f5es em receita, por ano, com a venda de an\u00fancios.<\/p>\n<h2>Queda nas a\u00e7\u00f5es do Facebook<\/h2>\n<p>As a\u00e7\u00f5es do Facebook sofreram uma forte queda na \u00faltima sexta-feira (26). O pap\u00e9is da empresa encerraram o dia com varia\u00e7\u00e3o negativa de 8,31%, saindo de US$ 235,68 para US$ 216,08, nos neg\u00f3cios da Bolsa americana <a href=\"https:\/\/www.suno.com.br\/artigos\/nasdaq\/\">Nasdaq<\/a>.<\/p>\n<p>A queda no pre\u00e7o das a\u00e7\u00f5es fez com que a rede social perdesse US$ 56 bilh\u00f5es do valor de mercado e tamb\u00e9m diminuiu o patrim\u00f4nio l\u00edquido de Zuckerberg para US$ 82,3 bilh\u00f5es, de acordo com informa\u00e7\u00f5es da Bloomberg Billionaires Index.<\/p>\n<p>Dessa forma, o CEO do <strong>Facebook<\/strong> tamb\u00e9m caiu para o quarto lugar na posi\u00e7\u00e3o dos mais ricos do mundo. O presidente da Louis Vuitton, Bernard Arnault, passou a sua frente no ranking.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>As companhias Pepsi e Starbucks anunciaram neste domingo (28) que ir\u00e3o suspender an\u00fancios no Facebook, aumentando a lista de empresas participantes da campanha que visa boicotar o pagamento por publicidade na rede social de Mark Zuckerberg at\u00e9 que sua empresa adote uma pol\u00edtica mais forte contra os discursos de \u00f3dio propagados em coment\u00e1rios e publica\u00e7\u00f5es [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":32086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[733,1366],"suno_strategy":[],"class_list":["post-70773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-facebook-fbok34","tag-starbucks-sbub34"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook: Pepsi e Starbucks suspendem an\u00fancios em rede social<\/title>\n<meta name=\"description\" content=\"As companhias Pepsi e Starbucks anunciaram neste domingo (28) que ir\u00e3o suspender an\u00fancios no Facebook. 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Antes da Suno, trabalhou no Portal da Band. \u00c9 formado em jornalismo pela Universidade Presbiteriana Mackenzie.","url":"https:\/\/www.suno.com.br\/noticias\/author\/juliano\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/facebook-pepsi-tarbucks-suspendem-anuncios-rede-social\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/07\/bac950a0-facebook-400x200.webp\" alt=\"Facebook: Pepsi e Starbucks suspendem an\u00fancios em rede social\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/facebook-pepsi-tarbucks-suspendem-anuncios-rede-social\/\"><h2 class=\"content__title\">Facebook: Pepsi e Starbucks suspendem an\u00fancios em rede social<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/juliano\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/06\/7cc3efea-whatsapp-image-2019-07-18-at-21.59.33-e1563499821209-150x150.webp\" alt=\"Juliano Passaro\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/juliano\/\"><span itemprop=\"author\">Juliano Passaro<\/span><\/a><\/span><time datetime=\"2020-06-28T18:32:24-03:00\" itemprop=\"datePublished\">28\/06\/2020 18:32<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/70773"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=70773"}],"version-history":[{"count":0,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/70773\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/32086"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=70773"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=70773"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=70773"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=70773"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}