{"id":622940,"date":"2025-09-04T10:38:00","date_gmt":"2025-09-04T13:38:00","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=622940"},"modified":"2025-09-04T10:38:04","modified_gmt":"2025-09-04T13:38:04","slug":"raiz4-encerra-joint-venture-expande-shell-mt","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/raiz4-encerra-joint-venture-expande-shell-mt\/","title":{"rendered":"Ra\u00edzen (RAIZ4) encerra parceria com FEMSA e assume mais de 1.200 lojas Shell Select; entenda o que muda agora"},"content":{"rendered":"<p>A Ra\u00edzen (<strong>RAIZ4<\/strong>) anunciou, nesta quinta-feira, 4, o encerramento da parceria com a Femsa Com\u00e9rcio, que foi formalizada em 2019 por meio da joint venture Grupo N\u00f3s, respons\u00e1vel pela Rede Integrada de Lojas de Conveni\u00eancia e Proximidade. O encerramento ocorre por meio de uma troca de participa\u00e7\u00e3o societ\u00e1ria, sem pagamento entre as partes, e ainda precisa da aprova\u00e7\u00e3o do Cade (Conselho Administrativo de Defesa Econ\u00f4mica).<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/09\/Lojas-shell-select-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/09\/Lojas-shell-select.webp\" width=\"800\" height=\"450\" alt=\"Ra\u00edzen (RAIZ4) encerra parceria com FEMSA e assume mais de 1.200 lojas Shell Select; entenda o que muda agora\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Ra\u00edzen (RAIZ4) e FEMSA reestruturam suas opera\u00e7\u00f5es no Brasil com mudan\u00e7as estrat\u00e9gicas no setor de conveni\u00eancia. Foto: Site Ra\u00edzen<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n\n\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"265407\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>De acordo com o comunicado oficial, a Ra\u00edzen receber\u00e1 1.256 lojas de conveni\u00eancia Shell Select e Shell Caf\u00e9 e continuar\u00e1 desenvolvendo essas unidades por meio do modelo priorit\u00e1rio de franquias, integrado \u00e0 sua rede de postos Shell. J\u00e1 a FEMSA, por sua vez, ficar\u00e1 com 611 lojas de conveni\u00eancia OXXO no Brasil e o Centro de Distribui\u00e7\u00e3o (CD) localizado em Cajamar (SP), al\u00e9m de assumir as d\u00edvidas e os recursos dispon\u00edveis do Grupo N\u00f3s.<\/p>\n\n\n\n<p>&#8220;Essa decis\u00e3o est\u00e1 alinhada \u00e0 estrat\u00e9gia de reciclagem e simplifica\u00e7\u00e3o do portf\u00f3lio de neg\u00f3cios da Ra\u00edzen, permitindo maior foco e agilidade na execu\u00e7\u00e3o de sua Oferta Integrada Shell&#8221;, afirmou a empresa em comunicado.<\/p>\n\n\n\n<p>Como parte do acordo, o Grupo N\u00f3s continuar\u00e1 a prestar servi\u00e7os de suprimentos e log\u00edstica para a Ra\u00edzen, relacionados ao portf\u00f3lio de produtos atualmente disponibilizado pelo seu CD, dentro de sua \u00e1rea de cobertura, para as lojas Shell Select e Shell Caf\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reestrutura\u00e7\u00e3o estrat\u00e9gica da Ra\u00edzen (RAIZ4)<\/h2>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t\tdata-promo-id=\"378302\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>A conclus\u00e3o da opera\u00e7\u00e3o est\u00e1 sujeita \u00e0 aprova\u00e7\u00e3o do <strong>Conselho Administrativo de Defesa Econ\u00f4mica (CADE)<\/strong>, bem como ao cumprimento de outras condi\u00e7\u00f5es contratuais.<\/p>\n\n\n\n<p>Em comunicado separado, a FEMSA destacou que a opera\u00e7\u00e3o do OXXO Brasil \u00e9 uma prioridade estrat\u00e9gica dentro de sua opera\u00e7\u00e3o de varejo no pa\u00eds. \u201cAo dar o pr\u00f3ximo passo para operar de forma independente, seguimos totalmente comprometidos com o fortalecimento e expans\u00e3o do OXXO neste mercado din\u00e2mico. O Brasil segue sendo foco fundamental na estrat\u00e9gia de crescimento de <a class=\"suno-keyword\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/longo-prazo\/\" target=\"_blank\" rel=\"noopener\">longo prazo<\/a> da FEMSA\u201d, afirmou Jos\u00e9 Antonio Fern\u00e1ndez Garza, diretor geral da FEMSA Retail.<br><br><a href=\"https:\/\/api.mziq.com\/mzfilemanager\/v2\/d\/c016735f-1711-48ce-919f-a8c701b83c19\/570c109f-1ae9-0cdb-c93f-650adf7694a2?origin=1\">Veja aqui <\/a>o comunicado completo da <strong>RAIZ4<\/strong> sobre o encerramento da joint venture.<\/p>\n\n\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/plataforma-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"383162\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A Ra\u00edzen (RAIZ4) anunciou, nesta quinta-feira, 4, o encerramento da parceria com a Femsa Com\u00e9rcio, que foi formalizada em 2019 por meio da joint venture Grupo N\u00f3s, respons\u00e1vel pela Rede Integrada de Lojas de Conveni\u00eancia e Proximidade. O encerramento ocorre por meio de uma troca de participa\u00e7\u00e3o societ\u00e1ria, sem pagamento entre as partes, e ainda [&hellip;]<\/p>\n","protected":false},"author":402,"featured_media":622944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[1817,106788],"suno_strategy":[],"class_list":["post-622940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-femsa-fmxb34","tag-raiz4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RAIZ4: Ra\u00edzen encerra joint venture e expande Shell Select<\/title>\n<meta name=\"description\" content=\"Ra\u00edzen (RAIZ4) encerra parceria com FEMSA e assume 1.256 lojas Shell Select no Brasil, enquanto FEMSA controla OXXO. 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