{"id":598992,"date":"2025-03-25T11:06:49","date_gmt":"2025-03-25T14:06:49","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=598992"},"modified":"2025-03-25T11:13:04","modified_gmt":"2025-03-25T14:13:04","slug":"magazine-luiza-mglu3-desafios-e-commerce-btg-varejo","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/magazine-luiza-mglu3-desafios-e-commerce-btg-varejo\/","title":{"rendered":"Magazine Luiza (MGLU3) enfrenta desafios no e-commerce; BTG aponta preferidas do varejo"},"content":{"rendered":"<p>Apesar da melhoria em suas opera\u00e7\u00f5es de lojas f\u00edsicas e da lucratividade destaque no trimestre, o Magazine Luiza (<strong>MGLU3<\/strong>) registrou um resultado aqu\u00e9m das expectativas no e-commerce, o que gerou rea\u00e7\u00f5es cautelosas no mercado.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/05\/magazine-luiza-mglu3-lu-foto-divulgacao-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/05\/magazine-luiza-mglu3-lu-foto-divulgacao.jpg\" width=\"800\" height=\"450\" alt=\"Magazine Luiza (MGLU3) enfrenta desafios no e-commerce; BTG aponta preferidas do varejo\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">MGLU3 - Foto: Divulga\u00e7\u00e3o<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n\n\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"89005\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>A avalia\u00e7\u00e3o consta em relat\u00f3rio sobre o desempenho do varejo no Brasil divulgado nesta semana pelo BTG Pactual. A \u00e1rea de research do banco avaliou que o setor entregou resultados mistos no quarto trimestre de 2024, refletindo as dificuldades enfrentadas pelas empresas no com\u00e9rcio eletr\u00f4nico. Para o banco, o crescimento on-line de algumas varejistas ficou abaixo do previsto.<\/p>\n\n\n\n<p>No caso de <a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/mglu3\/\" rel=\"noopener\">MGLU3<\/a>, o GMV (Gross Merchandise Volume, em ingl\u00eas) total da companhia cresceu 2,6% na base anual, chegando a R$18,4 bilh\u00f5es, inferior \u00e0s proje\u00e7\u00f5es.<\/p>\n\n\n\n<p>O cen\u00e1rio competitivo no mercado de <strong>e-commerce<\/strong> segue desafiador, com players como Mercado Livre (<a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/bdrs\/meli34\/\" rel=\"noopener\">MELI34<\/a>) mostrando desempenho superior \u00e0s concorrentes. A empresa argentina registrou um aumento de 32% no GMV no Brasil, com forte <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/alavancagem-operacional\/\" rel=\"noopener\">alavancagem operacional<\/a> e efici\u00eancia log\u00edstica, impulsionando o <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/lucro-liquido\/\" rel=\"noopener\">lucro l\u00edquido<\/a>, que superou as estimativas em 46%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expectativas para o setor: impactos da Selic elevada<\/h2>\n\n\n\n<p>Para o BTG Pactual, o atual cen\u00e1rio macroecon\u00f4mico continua sendo um fator negativo para o varejo brasileiro. A perspectiva de juros elevados e uma poss\u00edvel desacelera\u00e7\u00e3o do consumo no segundo semestre deste ano podem afetar o crescimento das receitas das empresas e os planos de desalavancagem.<\/p>\n\n\n\n<p>\u201cExiste a preocupa\u00e7\u00e3o de que as restri\u00e7\u00f5es de cr\u00e9dito nos pr\u00f3ximos meses possam afetar o consumo, e o cen\u00e1rio de taxas mais altas de juros representa um risco para o ritmo da desalavancagem financeira, levando as empresas a ajustarem suas estruturas de capital e adotar abordagens mais conservadoras\u201d, afirmam os analistas.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/minicurso-investindo-fiis\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Minicurso-FIIS.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Minicurso-FIIS.png\"\n\t\t\t\t\tdata-promo-id=\"383125\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Minicurso-FIIS.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>Vale lembrar que, na semana passada, o <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/artigos\/copom\/\" rel=\"noopener\">Comit\u00ea de Pol\u00edtica Monet\u00e1ria (Copom)<\/a> decidiu subir a Selic em 1 ponto percentual, para 14,25% ao ano &#8211; a quinta alta consecutiva dos juros, que est\u00e3o no maior patamar desde 2016. Os diretores do Banco Central tamb\u00e9m indicaram, ap\u00f3s a reuni\u00e3o, que a taxa dever\u00e1 aumentar pelo menos mais uma vez, em menor magnitude.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MGLU3, MELI34&#8230; Qual a melhor varejista para investir?<\/h2>\n\n\n\n<p>Em meio a esse cen\u00e1rio, o BTG Pactual destaca a import\u00e2ncia de ser cauteloso na exposi\u00e7\u00e3o ao setor e que \u201ca\u00e7\u00f5es com baixa <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/alavancagem-financeira\/\" rel=\"noopener\">alavancagem financeira<\/a> e bom momento operacional tendem a ter um desempenho superior\u201d.<\/p>\n\n\n\n<p>No segmento de varejo alimentar, por exemplo, <a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/asai3\/\" rel=\"noopener\">Assa\u00ed (ASAI3)<\/a> e <a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/GMAT3\/\" rel=\"noopener\">Grupo Mateus (<\/a><a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/gmat3\/\" rel=\"noopener\">GMAT3<\/a>) apresentaram resultados positivos, com crescimento de receita e expans\u00e3o de <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/margem-ebitda\/\" rel=\"noopener\">margem EBITDA<\/a>, contrastando com o <a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/CRFB3\/\" rel=\"noopener\">Carrefour (CRFB3)<\/a>, que enfrenta desafios operacionais. J\u00e1 no ramo da moda, <a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/CEAB3\/\" rel=\"noopener\">C&amp;A (<\/a><a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/ceab3\/\" rel=\"noopener\">CEAB3<\/a>) e <a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/VIVA3\/\" rel=\"noopener\">Vivara (VIVA3)<\/a> se destacaram positivamente, enquanto Renner (<a class=\"suno-keyword\" target=\"_blank\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/lren3\/\" rel=\"noopener\">LREN3<\/a>) e Azzas (AZZA3) ficaram abaixo das expectativas.<\/p>\n\n\n\n<p>Em suma, a an\u00e1lise do BTG refor\u00e7a uma postura conservadora para o mercado varejista. Para o banco, as a\u00e7\u00f5es preferidas s\u00e3o Mercado Livre (MELI34), Grupo Mateus (GMAT3), C&amp;A (CEAB3) e SmartFit (SMFT3), que apresentam um melhor momento e menos espa\u00e7o para revis\u00f5es negativas de lucros.<\/p>\n\n\n\n<p>\u201cNossa vis\u00e3o \u00e9 que, embora os m\u00faltiplos de valuation definitivamente chamem a aten\u00e7\u00e3o dos investidores, juntamente com o fato de que, para algumas teses, as revis\u00f5es negativas de lucro parecem muito mais limitadas agora, a tese macro ainda prevalece, impedindo assim uma maior exposi\u00e7\u00e3o ao setor\u201d, destacam os analistas.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"383123\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Apesar da melhoria em suas opera\u00e7\u00f5es de lojas f\u00edsicas e da lucratividade destaque no trimestre, o Magazine Luiza (MGLU3) registrou um resultado aqu\u00e9m das expectativas no e-commerce, o que gerou rea\u00e7\u00f5es cautelosas no mercado. MGLU3 &#8211; Foto: Divulga\u00e7\u00e3o A avalia\u00e7\u00e3o consta em relat\u00f3rio sobre o desempenho do varejo no Brasil divulgado nesta semana pelo BTG [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":405263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[62,60],"tags":[],"suno_strategy":[],"class_list":["post-598992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","category-mercado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MGLU3) enfrenta desafios no e-commerce; BTG analisa varejo<\/title>\n<meta name=\"description\" content=\"Relat\u00f3rio do BTG destaca dificuldades para MGLU3 se firmar diante de forte concorr\u00eancia contra gigantes do mercado digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suno.com.br\/noticias\/magazine-luiza-mglu3-desafios-e-commerce-btg-varejo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MGLU3) enfrenta desafios no e-commerce; 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