{"id":563305,"date":"2024-06-24T10:58:10","date_gmt":"2024-06-24T13:58:10","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=563305"},"modified":"2024-06-24T10:58:16","modified_gmt":"2024-06-24T13:58:16","slug":"magazine-luiza-mglu3-acordo-aliexpress-gss","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/magazine-luiza-mglu3-acordo-aliexpress-gss\/","title":{"rendered":"Magazine Luiza (MGLU3) e AliExpress anunciam acordo para integra\u00e7\u00e3o de marketplaces; a\u00e7\u00f5es disparam no Ibovespa"},"content":{"rendered":"

Nesta segunda-feira (24), o Magazine Luiza<\/strong> (MGLU3) e o AliExpress anunciaram a celebra\u00e7\u00e3o de um acordo estrat\u00e9gico que vai promover uma integra\u00e7\u00e3o parcial dos dois marketplaces.<\/p>\t

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\n\n\t\t\t\n\t\t\t\t\n\t\t\t\t\"Magazine\n\t\t\t<\/picture>\n\n\t\t\t
Magazine Luiza (MGLU3). Foto: iStock<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n\n\n\n\n\t

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A parceria prev\u00ea que o AliExpress<\/strong> passe a vender itens da sua linha Choice nos canais digitais do Magalu<\/strong>. Essa divis\u00e3o da varejista chinesa diz respeito ao servi\u00e7o de compras premium que oferece produtos com melhor custo-benef\u00edcio e velocidade de entrega.<\/p>\n\n\n\n

O Magazine Luiza, por sua vez, vai oferecer produtos de estoque pr\u00f3prio (1P) na plataforma brasileira do AliExpress.<\/p>\n\n\n\n

Esta \u00e9 a primeira vez que o AliExpress, marketplace internacional do Alibaba<\/strong> (BABA34<\/a>), vende itens em uma plataforma terceira no mundo. Tamb\u00e9m \u00e9 in\u00e9dito o fato do Magazine Luiza vender em outro marketplace que n\u00e3o o seu.<\/p>\n\n\n\n

“Temos focado cada vez mais na expans\u00e3o da nossa opera\u00e7\u00e3o local, refor\u00e7ando o compromisso do AliExpress em contribuir com o desenvolvimento do e-commerce brasileiro. A inclus\u00e3o dos itens do Magalu no nosso cat\u00e1logo garante maior complementariedade de sortimento, al\u00e9m de impulsionar a experi\u00eancia do cliente”, afirma Kai Li, CEO do AliExpress na Am\u00e9rica Latina.<\/p>\n\n\n\t

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“A inclus\u00e3o de milhares de produtos do AliExpress na nossa plataforma acelera nossa estrat\u00e9gia de diversifica\u00e7\u00e3o de categorias e de aumento da frequ\u00eancia de compra, al\u00e9m de impulsionar a nossa opera\u00e7\u00e3o cross border. J\u00e1 a oferta de nosso 1P no AliExpress vai fortalecer as vendas e consolidar a absoluta lideran\u00e7a nas categorias que s\u00e3o tradicionais da companhia. H\u00e1 uma complementaridade total de sortimento, sem sobreposi\u00e7\u00e3o”, diz Frederico Trajano<\/a>, CEO do Magalu.<\/p>\n\n\n\n

Os produtos importados vendidos pelo AliExpress nos canais digitais do Magazine Luiza seguem as regras do Remessa Conforme<\/strong>, programa que foi institu\u00eddo em 2023 pelo Governo Federal.<\/p>\n\n\n\n

No site e aplicativo, os produtos do AliExpress ser\u00e3o destacados em um \u201cMundo\u201d espec\u00edfico, assim como acontece com determinadas marcas e categorias. Al\u00e9m disso, poder\u00e3o ser oferecidos pelos vendedores das mais de 1.250 lojas f\u00edsicas do Magalu.<\/p>\n\n\n\n

Os itens vendidos pelo Magazine Luiza na plataforma brasileira do AliExpress ser\u00e3o focados, inicialmente, na categoria de bens dur\u00e1veis.<\/p>\n\n\n\n

Desempenho das a\u00e7\u00f5es do Magazine Luiza<\/h2>\n\n\n\n

As a\u00e7\u00f5es do Magazine Luiza<\/strong> (MGLU3) disparam na sess\u00e3o de hoje no Ibovespa. Por volta das 10h40, os pap\u00e9is subiam 10,62% a R$ 11,97.<\/p>\n\n\n\n

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\n Cota\u00e7\u00e3o MGLU3<\/span>\n <\/p>\n

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\n Gr\u00e1fico gerado em: 24\/06\/2024 <\/div>\n\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t1 Dia\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t <\/div>\n\n
<\/div>\n\n
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\n 3,78 (+0,44%) <\/div>\n
\n Varia\u00e7\u00e3o do per\u00edodo\n <\/div>\n <\/div>\n\n
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\n R$\u00a011,56 <\/div>\n
\n M\u00ednima\n <\/div>\n <\/div>\n\n
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\n R$\u00a012,24 <\/div>\n
\n M\u00e1xima\n <\/div>\n <\/div>\n\n\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\tFonte:\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\"Logo\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tVer mais cota\u00e7\u00f5es\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/a>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n

\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Nesta segunda-feira (24), o Magazine Luiza (MGLU3) e o AliExpress anunciaram a celebra\u00e7\u00e3o de um acordo estrat\u00e9gico que vai promover uma integra\u00e7\u00e3o parcial dos dois marketplaces. Magazine Luiza (MGLU3). Foto: iStock A parceria prev\u00ea que o AliExpress passe a vender itens da sua linha Choice nos canais digitais do Magalu. Essa divis\u00e3o da varejista chinesa […]<\/p>\n","protected":false},"author":376,"featured_media":406440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[107142,548],"suno_strategy":[],"class_list":["post-563305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-aliexpress","tag-magazine-luiza-mglu3"],"yoast_head":"\nMagazine Luiza (MGLU3) anuncia acordo com AliExpress<\/title>\n<meta name=\"description\" content=\"O Magazine Luiza (MGLU3) e o AliExpress v\u00e3o promover uma integra\u00e7\u00e3o parcial de seus marketplaces. 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