{"id":555574,"date":"2024-05-20T19:55:46","date_gmt":"2024-05-20T22:55:46","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=555574"},"modified":"2024-05-20T19:55:53","modified_gmt":"2024-05-20T22:55:53","slug":"ambev-abev3-premium-nao-inibe-relevancia-brahma-skol-cpf","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/ambev-abev3-premium-nao-inibe-relevancia-brahma-skol-cpf\/","title":{"rendered":"Ambev (ABEV3): Sucesso premium n\u00e3o inibe relev\u00e2ncia dos r\u00f3tulos Brahma e Skol, garante diretor"},"content":{"rendered":"<p>A <strong>Ambev <\/strong>(<a href=\"https:\/\/www.suno.com.br\/acoes\/ABEV3\/\" target=\"_blank\" rel=\"noreferrer noopener\">ABEV3<\/a>) vem revertendo o foco de suas vendas e produ\u00e7\u00e3o para as linhas de cervejas premium, como Spaten, Original e Corona. Esta \u00faltima inclusive bateu seu recorde de vendas no \u00faltimo trimestre: em seis dias de Carnaval, a quantidade de Corona vendida foi equivalente a dois meses de 2023.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/ambev-abev3-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/ambev-abev3-800x450.jpg\" width=\"800\" height=\"450\" alt=\"Ambev (ABEV3): Sucesso premium n\u00e3o inibe relev\u00e2ncia dos r\u00f3tulos Brahma e Skol, garante diretor\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Ambev (ABEV3) - Foto: Reprodu\u00e7\u00e3o<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n\n\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"288022\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>Contudo, a evolu\u00e7\u00e3o do portf\u00f3lio premium s\u00f3 \u00e9 poss\u00edvel gra\u00e7as \u00e0s marcas &#8220;raiz&#8221; de <strong>cervejas da Ambev<\/strong>. <\/p>\n\n\n\n<p>&#8220;Temos marcas centen\u00e1rias, que est\u00e3o presentes na vida dos brasileiros h\u00e1 d\u00e9cadas, que s\u00e3o pioneiras e sin\u00f4nimos de cerveja no pa\u00eds&#8221;, conta o Global Brands Director da Ambev, Felipe Cerchiari, em entrevista exclusiva ao Suno Not\u00edcias. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Skol, Brahma: Marcas core da Ambev<\/h2>\n\n\n\n<p>Segundo o diretor, a soma da tradi\u00e7\u00e3o cervejeira, conhecimento t\u00e9cnico, cadeia log\u00edstica \u00fanica e um conhecimento profundo dos \u201cBrasis\u201d resulta na evolu\u00e7\u00e3o de oferta das bebidas. <\/p>\n\n\n\n<p>Enquanto o foco na linha premium vem se intensificando nos \u00faltimos cinco anos, Cerchiari afirma que os r\u00f3tulos core (Brahma, <strong>Skol<\/strong>, Antarctica) se mant\u00eam resilientes e extremamente relevantes para a companhia. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Brahma, por exemplo, \u00e9 a cerveja mais consumida do pa\u00eds. Essas marcas t\u00eam uma liga\u00e7\u00e3o hist\u00f3rica com os brasileiros&#8221;, conta o diretor da Ambev. <\/p>\n<\/blockquote>\n\n\n\n<p>Al\u00e9m disso, o diretor aponta que o crescimento na receita e na produ\u00e7\u00e3o (por hectolitros) vem acelerando devido \u00e0 &#8220;estrat\u00e9gia baseada em um mix positivo de marcas.&#8221; Conforme a marca percebeu ao longo dos anos, os consumidores variam no consumo de cervejas de mais curadoria e outras tradicionais e isso permite que a empresa continue investindo nos dois segmentos. <\/p>\n\n\n\n<p>Os dados do primeiro trimestre da companhia divulgados no in\u00edcio deste m\u00eas evidenciam uma <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/o-que-receita-liquida\/\" rel=\"noopener\">receita l\u00edquida<\/a> 4,5% maior, descontada ainda pelo aumento da base tribut\u00e1vel do ICMS em diversos Estados.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t\tdata-promo-id=\"378302\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Novas apostas da ABEV3<\/h2>\n\n\n\n<p>A Ambev ainda avalia o lan\u00e7amento de produtos, de olho novas tend\u00eancias de consumo.<\/p>\n\n\n\n<p>&#8220;Estamos acompanhando consumidores cada vez mais atentos a uma vida equilibrada, para os quais j\u00e1 ofertamos vers\u00f5es sem \u00e1lcool, com menos calorias e\/ou com atributos funcionais, como Michelob Ultra, Stella Pure Gold e Corona Cero,&#8221; complementa Cerchiari. <\/p>\n\n\n\n<p>Nesta segunda-feira (20), as a\u00e7\u00f5es <strong>ABEV3<\/strong> ca\u00edram 2,26% na bolsa de valores, cotada a R$ 12,10. No ano, a <strong>Ambev<\/strong> acumula uma queda de 11,67%.<\/p>\n\n\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/plataforma-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"383162\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A Ambev (ABEV3) vem revertendo o foco de suas vendas e produ\u00e7\u00e3o para as linhas de cervejas premium, como Spaten, Original e Corona. Esta \u00faltima inclusive bateu seu recorde de vendas no \u00faltimo trimestre: em seis dias de Carnaval, a quantidade de Corona vendida foi equivalente a dois meses de 2023. Ambev (ABEV3) &#8211; Foto: [&hellip;]<\/p>\n","protected":false},"author":283,"featured_media":514491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[359,2237,105816,105995],"suno_strategy":[],"class_list":["post-555574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-ambev-abev3","tag-cerveja","tag-especialistas","tag-exclusiva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ambev (ABEV3): Premium n\u00e3o inibe relev\u00e2ncia da Brahma e Skol<\/title>\n<meta name=\"description\" content=\"Em exclusiva ao Suno Not\u00edcias, o diretor de marcas globais da Ambev (ABEV3) falou da import\u00e2ncia das cervejas tradicionais. 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