{"id":535501,"date":"2024-03-19T22:56:51","date_gmt":"2024-03-20T01:56:51","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=535501"},"modified":"2024-03-19T22:56:57","modified_gmt":"2024-03-20T01:56:57","slug":"vivara-viva3-acoes-queda-perda-valor-mercado-mm","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/vivara-viva3-acoes-queda-perda-valor-mercado-mm\/","title":{"rendered":"Vivara (VIVA3): a\u00e7\u00f5es t\u00eam dois dias seguidos de forte queda e empresa perde R$ 1,4 bi em valor de mercado. O que houve?"},"content":{"rendered":"<p>As a\u00e7\u00f5es da <strong><a href=\"https:\/\/www.suno.com.br\/acoes\/viva3\/\">Vivara (VIVA3)<\/a><\/strong> enfrentam, pelo segundo dia consecutivo, uma turbul\u00eancia no mercado, posicionando-se entre as maiores quedas nesta ter\u00e7a-feira (19). Ap\u00f3s registrar perdas expressivas na segunda-feira (18) e hoje, com uma desvaloriza\u00e7\u00e3o de 14,03% e 4,13%, o papel &#8211; cotado a R$ 25,13 &#8211; acumula uma queda de mais de 21%, refletindo a desconfian\u00e7a em rela\u00e7\u00e3o \u00e0 recente troca de comando na empresa.&nbsp;<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/01\/vivara-viva3-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/01\/vivara-viva3-800x450.jpg\" width=\"800\" height=\"450\" alt=\"Vivara (VIVA3): a\u00e7\u00f5es t\u00eam dois dias seguidos de forte queda e empresa perde R$ 1,4 bi em valor de mercado. O que houve?\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Vivara (VIVA3) Foto: Divulga\u00e7\u00e3o<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n\n\n<div class=\"pluginQuotation\">\n  <p class=\"ticker\">\n    Cota\u00e7\u00e3o <span>VIVA3<\/span>\n  <\/p>\n  <div class=\"info\">\n    <div class=\"leftSide\">\n      Gr\u00e1fico gerado em: 19\/03\/2024    <\/div>\n\t\t\t\t\t<div class=\"rightSide\">\n\t\t\t\t\t<span class=\"period\">\n\t\t\t\t\t\t5 Dias\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t  <\/div>\n\n  <div id=\"chart-42718529c5c1cca7204f809fdc139c61\" data-block-hash=\"42718529c5c1cca7204f809fdc139c61\"  class=\"chart\" style=\"width:100%;height:400px;\"><\/div>\n\n  <div class=\"pluginQuotation__footer\">\n    <div class=\"dataChart\">\n\n      <div class=\"dataChart__div1 variation\">\n        <div class=\"value-negative\">\n          -20,66 (-6,60%)        <\/div>\n        <div class=\"text\">\n          Varia\u00e7\u00e3o do per\u00edodo\n        <\/div>\n      <\/div>\n\n      <div class=\"dataChart__div2 minMax\">\n        <div class=\"value\">\n          R$\u00a024,40        <\/div>\n        <div class=\"text\">\n          M\u00ednima\n        <\/div>\n      <\/div>\n\n      <div class=\"dataChart__div3 minMax\">\n        <div class=\"value\">\n          R$\u00a031,98        <\/div>\n        <div class=\"text\">\n          M\u00e1xima\n        <\/div>\n      <\/div>\n\n\t\t\t<div class=\"dataChart__div4 rightSide\">\n\t\t\t\t<div class=\"analiticaSource\">\n\t\t\t\t\t<span>\n\t\t\t\t\t\tFonte:\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<img decoding=\"async\" class=\"analiticaLogo\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/plugins\/suno-block-ticker-quotation\/src\/suno-analitica-logo.png\" alt=\"Logo Suno Anal\u00edtica\" \/>\n\t\t\t\t<\/div>\n\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/analitica\/acoes\/VIVA3\" target=\"_blank\">\n\t\t\t\t\t<span>\n\t\t\t\t\t\tVer mais 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A decis\u00e3o, anunciada na sexta-feira passada (15), surpreendeu tanto o mercado quanto os analistas, levantando quest\u00f5es sobre a continuidade na estrat\u00e9gia da companhia.<\/p>\n\n\n\n<p>Em relat\u00f3rio, a XP Investimentos diz estar surpresa com o an\u00fancio sobre a <strong>troca no comando da Vivara<\/strong> e destacou que embora haja incerteza sobre os pr\u00f3ximos passos da empresa, a din\u00e2mica dos resultados deve permanecer s\u00f3lida, dada a experi\u00eancia de Kaufman no neg\u00f3cio.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t\tdata-promo-id=\"378302\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Vivara: &#8220;Mudan\u00e7as estrat\u00e9gicas, mas sem perturba\u00e7\u00f5es \u00e0 vista&#8221;<\/h2>\n\n\n\n<p>\u201cDevemos esperar mudan\u00e7as estrat\u00e9gicas, mas sem perturba\u00e7\u00f5es \u00e0 vista, uma vez que os riscos ser\u00e3o cuidadosamente levados em conta&#8221;, , escrevem os analistas. <\/p>\n\n\n\n<p>&#8220;N\u00e3o se prev\u00ea qualquer altera\u00e7\u00e3o na aloca\u00e7\u00e3o de capital a <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/curto-prazo\/\" rel=\"noopener\">curto prazo<\/a>, sendo que quaisquer potenciais novos movimentos est\u00e3o limitados a um risco de at\u00e9 5% do Ebitda [Lucro antes de juros, impostos, <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/depreciacao-amortizacao\/\" rel=\"noopener\">deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o<\/a>]\u201d, acrescenta. <\/p>\n\n\n\n<p>O banco afirma que mant\u00e9m recomenda\u00e7\u00e3o de compra das <strong>a\u00e7\u00f5es da Vivara<\/strong>.<\/p>\n\n\n\n<p>J\u00e1 o Safra ressalta preocupa\u00e7\u00f5es adicionais sobre a expans\u00e3o internacional da Vivara e a poss\u00edvel falta de apoio dos investidores a essa iniciativa. Segundo o banco, a empresa pode enfrentar desafios significativos nesse aspecto, especialmente sem os tr\u00eas pilares fundamentais que a sustentaram no mercado brasileiro: uma marca conhecida e desejada, produ\u00e7\u00e3o local e verticalizada, e um amplo canal de distribui\u00e7\u00e3o com lojas em quase todos os estados do pa\u00eds.&nbsp;<\/p>\n\n\n\n<p>O Safra diz que mant\u00e9m a classifica\u00e7\u00e3o neutra sobre as <strong>a\u00e7\u00f5es da rede de joalherias<\/strong>.<\/p>\n\n\n\n<p>Por outro lado, o Bradesco BBI mant\u00e9m uma vis\u00e3o mais otimista, mantendo a recomenda\u00e7\u00e3o de outperform (quando a a\u00e7\u00e3o possui um desempenho superior ao de um \u00edndice de refer\u00eancia) para as a\u00e7\u00f5es da Vivara.&nbsp;<\/p>\n\n\n\n<p>No entanto, diz que a empresa precisa abordar de forma mais clara quest\u00f5es de governan\u00e7a e estrat\u00e9gia, al\u00e9m de demonstrar disciplina de capital e qualidade dos resultados para reconquistar a confian\u00e7a dos investidores.<\/p>\n\n\n\n<p>Para os tr\u00eas bancos, o desafio agora da <strong>Vivara<\/strong> \u00e9 reconquistar a confian\u00e7a do mercado, demonstrando clareza em sua estrat\u00e9gia e capacidade de execu\u00e7\u00e3o sob a lideran\u00e7a de Kaufman.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"383123\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>As a\u00e7\u00f5es da Vivara (VIVA3) enfrentam, pelo segundo dia consecutivo, uma turbul\u00eancia no mercado, posicionando-se entre as maiores quedas nesta ter\u00e7a-feira (19). Ap\u00f3s registrar perdas expressivas na segunda-feira (18) e hoje, com uma desvaloriza\u00e7\u00e3o de 14,03% e 4,13%, o papel &#8211; cotado a R$ 25,13 &#8211; acumula uma queda de mais de 21%, refletindo a [&hellip;]<\/p>\n","protected":false},"author":345,"featured_media":351981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[286,1431],"suno_strategy":[],"class_list":["post-535501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-acoes","tag-vivara-viva3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vivara (VIVA3): a\u00e7\u00f5es t\u00eam dois seguidos de forte queda. 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O que houve?\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/vivara-viva3-acoes-queda-perda-valor-mercado-mm\/\"><h2 class=\"content__title\">Vivara (VIVA3): a\u00e7\u00f5es t\u00eam dois dias seguidos de forte queda e empresa perde R$ 1,4 bi em valor de mercado. O que houve?<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/murilomelo-jornalismogmail-com\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/02\/Murilo_Melo_Jornalista-e1708476456132-150x150.jpeg\" alt=\"Murilo Melo\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/murilomelo-jornalismogmail-com\/\"><span itemprop=\"author\">Murilo Melo<\/span><\/a><\/span><time datetime=\"2024-03-19T22:56:51-03:00\" itemprop=\"datePublished\">19\/03\/2024 22:56<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/535501"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/345"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=535501"}],"version-history":[{"count":2,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/535501\/revisions"}],"predecessor-version":[{"id":535576,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/535501\/revisions\/535576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/351981"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=535501"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=535501"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=535501"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=535501"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}