{"id":529929,"date":"2024-03-05T20:30:26","date_gmt":"2024-03-05T23:30:26","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=529929"},"modified":"2024-03-05T20:30:32","modified_gmt":"2024-03-05T23:30:32","slug":"nubank-roxo34-ultravioleta-alta-renda-evm","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/nubank-roxo34-ultravioleta-alta-renda-evm\/","title":{"rendered":"Nubank (ROXO34) transforma Ultravioleta em marca para alta renda"},"content":{"rendered":"<p>O <strong>Nubank<\/strong> (<a href=\"https:\/\/statusinvest.com.br\/bdrs\/roxo34\">ROXO34<\/a>) far\u00e1 sua primeira campanha publicit\u00e1ria focada em clientes de alta renda, p\u00fablico que a fintech quer fidelizar a seus produtos e servi\u00e7os. <\/p><div class=\"videoFull \">\n\t\t\t<div class=\"videoWrapper yt-lazyload center\"\n\t\t\t\tdata-width=\"960\"\n\t\t\t\tdata-height=\"540\"\n\t\t\t\tdata-id=\"o6AMNT_Il2Q\"\n\t\t\t\tdata-alt=\"V\u00eddeo do YouTube - clique para reproduzir\"\n\t\t\t\tdata-logo=\"3\"\n\t\t\t\tdata-imagequality=\"maxres\">\n\t\t\t<\/div>\n\t\t<\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"\ud83d\udd34PETROBRAS (PETR4) SER\u00c1 LESADA? | Ibovespa cai | Embraer (EMBR3) dispara\",\"description\":\"#mercadofinanceiro #a\u00e7\u00f5es #investimentos #bolsadevalores #ibovespa #dinheiro #finan\u00e7as #pol\u00edtica #d\u00f3lar #livedas19h #petr4 #petr3 #petrobras #vale3 #vale #a\u00e7\u00f5es #economia #dividendos #min\u00e9riodeferro #min\u00e9rio #petr\u00f3leo #commodities #proventos #nubank #nubr33 #roxo34 #bancodobrasil #bbas3 #bb #embraer #embr3 \ud83d\udc49J\u00e1 garantiu seu lugar? 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ADD EVENT: https:\/\/suno.me\/4bF2AEQ 00:00 In\u00edcio do v\u00eddeo 02:03 Fechamento de mercado 04:45 PETR4\u2026\",\"duration\":\"PT25M34S\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/o6AMNT_Il2Q\",\"regionsAllowed\":\"en-US\",\"interactionStatistic\":{\"@type\":\"InteractionCounter\",\"interactionType\":{\"@type\":\"WatchAction\"},\"userInteractionCount\":5734},\"thumbnailUrl\":\"https:\/\/i.ytimg.com\/vi\/o6AMNT_Il2Q\/default.jpg\",\"uploadDate\":\"2024-03-04T22:37:55Z\"}<\/script>\n\n\n\n\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"265278\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>A campanha marcar\u00e1 o lan\u00e7amento do <strong>Nubank Ultravioleta<\/strong>, levando a marca do <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"3\" href=\"https:\/\/www.suno.com.br\/artigos\/cartao-de-credito\/\" rel=\"noopener\">cart\u00e3o de cr\u00e9dito<\/a> voltado \u00e0 alta renda para o atendimento completo a esse p\u00fablico.<\/p>\n\n\n\n\n\n<p>A ideia \u00e9 refor\u00e7ar os atributos do segmento, que s\u00e3o o chamado Espa\u00e7o Fam\u00edlia, com saldo compartilhado e benef\u00edcios estendidos a familiares; e o cart\u00e3o <strong>Mastercard Black<\/strong>, com cashback de 1% dos gastos, e atendimento exclusivo. <\/p>\n\n\n\n<p>A campanha estrear\u00e1 no intervalo do <strong>Jornal Nacional<\/strong>, da TV Globo, marcando ainda a renova\u00e7\u00e3o do patroc\u00ednio do Nubank ao telejornal.<\/p>\n\n\n\n<p>&#8220;Como parte do nosso foco no segmento de alta renda, estamos lan\u00e7ando a nossa nova marca exclusiva para este p\u00fablico, o Nubank Ultravioleta&#8221;, afirma em nota a diretora de Marketing do Nubank, Juliana Roschel. <\/p>\n\n\n\n<p>&#8220;Reconhecemos os desafios complexos de <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/artigos\/gestao-financeira\/\" rel=\"noopener\">gest\u00e3o financeira<\/a> enfrentados por esses clientes, e nessa primeira campanha, a ideia \u00e9 mostrar como nossa experi\u00eancia oferece solu\u00e7\u00f5es \u00fanicas para resolver essas complexidades di\u00e1rias &#8211; devolvendo tempo para que possam desfrutar dos melhores momentos e investir no que realmente importa.&#8221;<\/p>\n\n\n\n<p>Ainda de acordo com a <strong>fintech<\/strong>, os <strong>clientes Ultravioleta<\/strong> ter\u00e3o acesso a produtos e servi\u00e7os como tag de ped\u00e1gio e estacionamento, acesso antecipado a fundos de investimento, assinatura do servi\u00e7o Rappi Prime e navega\u00e7\u00e3o personalizada no aplicativo.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-gratuito-investindo-no-exterior\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Investindo-no-exterior.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Investindo-no-exterior.png\"\n\t\t\t\t\tdata-promo-id=\"383161\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Investindo-no-exterior.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Alta renda est\u00e1 dentre prioridades do Nubank<\/h2>\n\n\n\n<p>Com 95 milh\u00f5es de clientes na Am\u00e9rica Latina, o Nubank estima ter em sua base 53% da popula\u00e7\u00e3o adulta do Pa\u00eds. <\/p>\n\n\n\n<p>A fintech, criada em 2013, ganhou espa\u00e7o em especial na baixa renda, entre indiv\u00edduos que antes n\u00e3o eram atendidos pelos grandes bancos. <\/p>\n\n\n\n<p>Com o amadurecimento deste p\u00fablico e do neg\u00f3cio, o p\u00fablico de alta renda passou a receber novas aten\u00e7\u00f5es.<\/p>\n\n\n\n<p>Progredir nessa faixa \u00e9 uma das tr\u00eas prioridades do Nubank para o ano de 2024. <\/p>\n\n\n\n<p>O lan\u00e7amento do cart\u00e3o Ultravioleta foi um primeiro esfor\u00e7o: no quarto trimestre do ano passado, o produto respondeu por US$ 1,1 bilh\u00e3o em transa\u00e7\u00f5es, de acordo com o neobanco, alta de 104% em um ano. O volume total de compras com os cart\u00f5es da fintech foi de US$ 32,6 bilh\u00f5es, alta de 29% no mesmo per\u00edodo.<\/p>\n\n\n\n<p>A investida na alta renda, al\u00e9m do <strong>Nubank<\/strong>, que \u00e9 relativamente novo neste mercado, tamb\u00e9m tem sido feita pelos grandes bancos, que tradicionalmente s\u00e3o as primeiras escolhas desse tipo de cliente. No ano passado, o Ita\u00fa relan\u00e7ou o Personnalit\u00e9, e o Santander repaginou o Select. Neste ano, o Bradesco deve lan\u00e7ar um novo segmento voltado a esse p\u00fablico, e reformular o Prime.<\/p>\n\n\n\n<p>Com Estad\u00e3o Conte\u00fado<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t\tdata-promo-id=\"378302\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>O Nubank (ROXO34) far\u00e1 sua primeira campanha publicit\u00e1ria focada em clientes de alta renda, p\u00fablico que a fintech quer fidelizar a seus produtos e servi\u00e7os. A campanha marcar\u00e1 o lan\u00e7amento do Nubank Ultravioleta, levando a marca do cart\u00e3o de cr\u00e9dito voltado \u00e0 alta renda para o atendimento completo a esse p\u00fablico. A ideia \u00e9 refor\u00e7ar [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":452900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[106444,848,107160],"suno_strategy":[],"class_list":["post-529929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-agencias","tag-nubank","tag-nubank-roxo34"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nubank (ROXO34) transforma Ultravioleta em marca para alta renda<\/title>\n<meta name=\"description\" content=\"Com 95 milh\u00f5es de clientes na Am\u00e9rica Latina, o Nubank estima ter em sua base 53% da popula\u00e7\u00e3o adulta do Pa\u00eds\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Not\u00edcias\"},\"image\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/sunoresearch\",\"https:\/\/x.com\/sunoresearch\",\"https:\/\/www.instagram.com\/suno\",\"https:\/\/www.linkedin.com\/company\/suno-research\/\",\"https:\/\/www.youtube.com\/c\/sunoresearch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#\/schema\/person\/7f4d362bf3518e76090143ae77bb49a5\",\"name\":\"Eduardo Vargas\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dac340933427a22924c9f99d1eb2e3f2?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dac340933427a22924c9f99d1eb2e3f2?s=96&r=g\",\"caption\":\"Eduardo Vargas\"},\"description\":\"Jornalista formado pela UFSC, cobre macroeconomia, neg\u00f3cios e startups para o Suno Not\u00edcias, escrevendo principalmente 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