{"id":468992,"date":"2023-10-10T11:08:13","date_gmt":"2023-10-10T14:08:13","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=468992"},"modified":"2023-10-10T12:34:49","modified_gmt":"2023-10-10T15:34:49","slug":"marisa-amar3-centro-operacoes-gpj","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/marisa-amar3-centro-operacoes-gpj\/","title":{"rendered":"Marisa (AMAR3) inaugura centro de opera\u00e7\u00f5es integradas em S\u00e3o Paulo"},"content":{"rendered":"<p>A <a href=\"https:\/\/www.suno.com.br\/acoes\/amar3\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marisa<\/strong>&nbsp;(AMAR3)<\/a>&nbsp;comunicou ao mercado nesta ter\u00e7a-feira (10) a inaugura\u00e7\u00e3o do seu centro de opera\u00e7\u00f5es integradas (COI), localizado no escrit\u00f3rio central da empresa, em S\u00e3o Paulo (SP).<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/06\/3d482005-reproducao-site-lojas-marisa-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/06\/3d482005-reproducao-site-lojas-marisa-800x450.webp\" width=\"800\" height=\"450\" alt=\"Marisa (AMAR3) inaugura centro de opera\u00e7\u00f5es integradas em S\u00e3o Paulo\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Marisa (AMAR3). Foto: Divulga\u00e7\u00e3o<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n\n\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>Segundo a varejista, o COI servir\u00e1 como um centro de controle em tempo real da opera\u00e7\u00e3o de lojas, representando um passo fundamental na revis\u00e3o do modelo operacional da companhia, voltado \u00e0 consolida\u00e7\u00e3o da nova cultura de performance.<\/p>\n\n\n\n<p>&#8220;Esse \u00e9 o primeiro COI implantando em uma empresa de varejo de moda no Brasil e foi implementado com baixo investimento, tendo em vista o reaproveitamento de monitores, c\u00e2meras e outros equipamentos das lojas encerradas&#8221;, informou.<\/p>\n\n\n\n<p>Em um primeiro momento, 113 lojas est\u00e3o 100% integradas ao COI por meio de sistema de monitoramento por c\u00e2meras. O objetivo \u00e9 ter todo o parque de 245 lojas devidamente integrado ao novo sistema at\u00e9 fevereiro de 2024.<\/p>\n\n\n\n<p>&#8220;O COI dever\u00e1 aumentar a capacidade do time de opera\u00e7\u00f5es na presta\u00e7\u00e3o de apoio \u00e0s lojas de forma \u00e1gil, respondendo a alertas, imagens, dados e indicadores centralizados (como fluxo de clientes, filas no caixa, exposi\u00e7\u00e3o de produtos, convers\u00e3o de vendas, entre outros), auxiliando na tomada medidas mais assertivas e influenciando positivamente o resultado das lojas&#8221;, acrescentou a Marisa.<\/p>\n\n\n\n\t<div data-element=\"shortcode-read-more\" class=\"readToo\">\n\t\t\t\t<span class=\"readToo__title\">Leia mais<\/span>\n\t\t\t\t<ul class=\"readToo__list\">\n\t\t\t<li><a href=\"https:\/\/www.suno.com.br\/noticias\/lojas-marisa-amar3-receita-bruta-gpj\/\">Lojas Marisa (AMAR3) projeta receita bruta de at\u00e9 R$ 2,5 bilh\u00f5es em 2024; veja outras estimativas<\/a><\/li><li><a href=\"https:\/\/www.suno.com.br\/noticias\/lojas-marisa-amar3-pagar-dividendos-ceo-2024-evm\/\">Marisa (AMAR3) deve pagar dividendos em 2024, diz CEO<\/a><\/li><li><a href=\"https:\/\/www.suno.com.br\/noticias\/marisa-amar3-credsystem-gpj\/\">Marisa (AMAR3) anuncia parceria com a Credsystem para explora\u00e7\u00e3o de produtos de cr\u00e9dito<\/a><\/li>\t\t<\/ul>\n\t<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Marisa fecha nova parceria e pode gerar receita adicional de R$ 30 milh\u00f5es<\/h2>\n\n\n\n<p>A&nbsp;Lojas Marisa divulgou uma nova parceria com a Ademicon, maior administradora de cons\u00f3rcios independente em cr\u00e9ditos ativos do Brasil. A parceria resultar\u00e1 na cria\u00e7\u00e3o do Cons\u00f3rcio Marisa, conforme comunicado pela empresa no fim do m\u00eas passado.<\/p>\n\n\n\n<p>A nova&nbsp;<strong>parceria da Marisa&nbsp;<\/strong>acontece depois da divulga\u00e7\u00e3o da parceria com a Credsystem e tamb\u00e9m ocorre ap\u00f3s a cria\u00e7\u00e3o do Hub de Servi\u00e7os que prop\u00f5e ofertas no setor de seguros.<\/p>\n\n\n\n<p>O novo <a href=\"https:\/\/www.suno.com.br\/artigos\/plano-de-negocios\/\">plano de neg\u00f3cios<\/a> com a Ademicon conta com uma estimativa de gera\u00e7\u00e3o de receita adicional de R$ 30 milh\u00f5es em comiss\u00f5es para a varejista, considerando os pr\u00f3ximos 5 anos.<\/p>\n\n\n\n<p>O&nbsp;<strong>Cons\u00f3rcio Marisa<\/strong>&nbsp;ser\u00e1 composto por cotas de cons\u00f3rcio de ve\u00edculos e de servi\u00e7os em geral. Alguns exemplos desses servi\u00e7os incluem viagens de lua de mel, formaturas, reformas e procedimentos est\u00e9ticos.<\/p>\n\n\n\n<p>Conforme acordado entre as duas empresas, os cr\u00e9ditos no setor de ve\u00edculos v\u00e3o passar de R$ 36 mil para R$ 500 mil. J\u00e1 os cr\u00e9ditos no setor de servi\u00e7os sa\u00edram de R$ 20 mil e alcan\u00e7aram os R$ 40 mil.<\/p>\n\n\n\n<p>Inicialmente, a compra do&nbsp;<strong>Cons\u00f3rcio Marisa<\/strong>&nbsp;vai acontecer pelo aplicativo da varejista. Posteriormente, essa aquisi\u00e7\u00e3o vai se dar por meio de totens que a empresa est\u00e1 planejando disponibilizar em suas lojas.<\/p>\n\n\n\n<p>Em comunicado, a companhia diz que \u201ca nova parceria \u00e9 mais um movimento da Marisa rumo \u00e0 amplia\u00e7\u00e3o da oferta de produtos e servi\u00e7os de terceiros por meio de seus canais de vendas, elevando o potencial de rentabiliza\u00e7\u00e3o da opera\u00e7\u00e3o da varejista\u201d.<\/p>\n\n\n\n<p>A empresa vai al\u00e9m e afirma que esse movimento representa \u201cmais um passo para a democratiza\u00e7\u00e3o do acesso ao cr\u00e9dito e serve como um grande aliado das clientes Marisa na busca por um&nbsp;<a href=\"https:\/\/www.suno.com.br\/guias\/planejamento-financeiro\/\" target=\"_blank\" rel=\"noreferrer noopener\">planejamento financeiro<\/a>&nbsp;eficiente\u201d.<\/p>\n\n\n\n<p>Conforme previsto no acordo, novos produtos poder\u00e3o fazer parte do portf\u00f3lio do cons\u00f3rcio Marisa no futuro.<\/p>\n\n\n\n<p>\u201cA Ademicon \u00e9 a maior administradora independente de cons\u00f3rcio do Brasil em cr\u00e9ditos ativos, h\u00e1 mais de 30 anos no mercado, atuando nos segmentos de im\u00f3veis, ve\u00edculos e servi\u00e7os\u201d, conclui a varejista em nota.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t\tdata-promo-id=\"378302\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Desempenho das a\u00e7\u00f5es da Marisa<\/h2>\n\n\n\n<div class=\"pluginQuotation\">\n  <p class=\"ticker\">\n    Cota\u00e7\u00e3o <span>AMAR3<\/span>\n  <\/p>\n  <div class=\"info\">\n    <div class=\"leftSide\">\n      Gr\u00e1fico gerado em: 10\/10\/2023    <\/div>\n\t\t\t\t\t<div class=\"rightSide\">\n\t\t\t\t\t<span class=\"period\">\n\t\t\t\t\t\t1 Dia\t\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t  <\/div>\n\n  <div id=\"chart-ff433d559d2bb79b68c3b93ad3de49e0\" data-block-hash=\"ff433d559d2bb79b68c3b93ad3de49e0\"  class=\"chart\" style=\"width:100%;height:400px;\"><\/div>\n\n  <div class=\"pluginQuotation__footer\">\n    <div class=\"dataChart\">\n\n      <div class=\"dataChart__div1 variation\">\n        <div class=\"value-positive\">\n          1,75 (+0,01%)        <\/div>\n        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Marisa (AMAR3). 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Atualmente, \u00e9 Rep\u00f3rter do Suno Not\u00edcias.","url":"https:\/\/www.suno.com.br\/noticias\/author\/giovanni-porfiriosuno-com-br\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/marisa-amar3-centro-operacoes-gpj\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/06\/3d482005-reproducao-site-lojas-marisa-400x200.webp\" alt=\"Marisa (AMAR3) inaugura centro de opera\u00e7\u00f5es integradas em S\u00e3o Paulo\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/marisa-amar3-centro-operacoes-gpj\/\"><h2 class=\"content__title\">Marisa (AMAR3) inaugura centro de opera\u00e7\u00f5es integradas em S\u00e3o Paulo<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/giovanni-porfiriosuno-com-br\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/05\/DSCF4115-1-1-150x150.webp\" alt=\"Giovanni Porf\u00edrio Jacomino\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/giovanni-porfiriosuno-com-br\/\"><span itemprop=\"author\">Giovanni Porf\u00edrio Jacomino<\/span><\/a><\/span><time datetime=\"2023-10-10T11:08:13-03:00\" itemprop=\"datePublished\">10\/10\/2023 11:08<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/468992"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/313"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=468992"}],"version-history":[{"count":2,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/468992\/revisions"}],"predecessor-version":[{"id":469103,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/468992\/revisions\/469103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/154150"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=468992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=468992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=468992"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=468992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}