{"id":4169,"date":"2018-09-20T11:26:05","date_gmt":"2018-09-20T14:26:05","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=4169"},"modified":"2021-02-17T22:29:19","modified_gmt":"2021-02-18T01:29:19","slug":"bradesco-recomenda-pda-viavarejo","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/bradesco-recomenda-pda-viavarejo\/","title":{"rendered":"Bradesco BBI recomenda compra de a\u00e7\u00f5es do P\u00e3o de A\u00e7\u00facar e Via Varejo"},"content":{"rendered":"<p>Um relat\u00f3rio enviado pelo Bradesco BBI a clientes recomenda a compra das a\u00e7\u00f5es do P\u00e3o de A\u00e7\u00facar (PCAR4) e Via Varejo (VVAR11). A revis\u00e3o das estimativas para os ativos estabelece um pre\u00e7o-alvo de R$103 para a primeira e R$26 para a segunda, com upside de 28% e 53%, respectivamente.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/09\/da178672-bull-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled newsContent__article__imgCapa--noCaption\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/09\/da178672-bull-800x450.webp\" width=\"800\" height=\"450\" alt=\"Bradesco BBI recomenda compra de a\u00e7\u00f5es do P\u00e3o de A\u00e7\u00facar e Via Varejo\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--hide\"><\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n<p>Os analistas respons\u00e1veis foram \u00e0s lojas do PdA e viram que o formato est\u00e1 se recuperando de forma sustent\u00e1vel. \u201cO sortimento tornou-se uma prioridade mais uma vez ap\u00f3s alguns anos de neglig\u00eancia, com maiores recursos e investimentos, permitindo um retorno ao crescimento de volumes\u201d, explicam.<\/p>\n<p>O banco cita duas iniciativas espec\u00edficas relacionadas aos produtos perec\u00edveis: a melhora nos padr\u00f5es de frutas frescas e hortali\u00e7as com novas \u00e1reas para amadurecimento nos centros de distribui\u00e7\u00e3o e prioriza\u00e7\u00e3o da bandeira P\u00e3o de A\u00e7\u00facar em rela\u00e7\u00e3o aos outros formatos; e maior espa\u00e7o nas lojas para os perec\u00edveis.<\/p>\n<p>Os analistas tamb\u00e9m se reuniram com administradores da Via Varejo, dona das Casas Bahia e Ponto Frio, e chegou \u00e0 conclus\u00e3o de que a empresa est\u00e1 caminhando para um formato de loja multicanal. &#8220;O relan\u00e7amento do aplicativo da Casas Bahia \u00e9 um elemento chave que faz a Via Varejo mais competitiva no mais importante canal de crescimento de e-commerce&#8221;, apontam os analistas.<\/p>\n<p>Segundo o relat\u00f3rio, as ferramentas providenciadas \u00e0 equipe de vendas est\u00e3o de acordo com os objetivos da administra\u00e7\u00e3o da empresa de inovar a execu\u00e7\u00e3o do neg\u00f3cio, reduzindo o atrito entre o f\u00edsico e o digital. \u201cFuncion\u00e1rios das lojas est\u00e3o sendo treinados para incentivar seus clientes a baixar o aplicativo com comiss\u00f5es para todas as compras feitas por um certo per\u00edodo\u201d, informam os analistas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um relat\u00f3rio enviado pelo Bradesco BBI a clientes recomenda a compra das a\u00e7\u00f5es do P\u00e3o de A\u00e7\u00facar (PCAR4) e Via Varejo (VVAR11). A revis\u00e3o das estimativas para os ativos estabelece um pre\u00e7o-alvo de R$103 para a primeira e R$26 para a segunda, com upside de 28% e 53%, respectivamente. Os analistas respons\u00e1veis foram \u00e0s lojas [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[392,1964,106935],"suno_strategy":[],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-bradesco-bbdc3-bbdc4","tag-grupo-pao-de-acucar-pcar3-pcar4","tag-via-viia3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bradesco BBI recomenda compra de a\u00e7\u00f5es do P\u00e3o de A\u00e7\u00facar e Via Varejo<\/title>\n<meta name=\"description\" content=\"Mudan\u00e7as nas pol\u00edticas de perec\u00edveis do supermercado e digitaliza\u00e7\u00e3o das vendas das Casas Bahia s\u00e3o fatores em destaque. 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J\u00e1 passou pela Ag\u00eancia USP de Inova\u00e7\u00e3o e pela startup de v\u00eddeo em blockchain Paratii, desenvolvendo seu conhecimento da aplica\u00e7\u00e3o de tecnologia de ponta ao mercado.","sameAs":["https:\/\/www.suno.com.br\/","https:\/\/www.linkedin.com\/in\/daniel-quandt-a49985110\/"],"url":"https:\/\/www.suno.com.br\/noticias\/author\/daniel-quandt\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/bradesco-recomenda-pda-viavarejo\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/09\/da178672-bull-400x200.webp\" alt=\"Bradesco BBI recomenda compra de a\u00e7\u00f5es do P\u00e3o de A\u00e7\u00facar e Via Varejo\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/bradesco-recomenda-pda-viavarejo\/\"><h2 class=\"content__title\">Bradesco BBI recomenda compra de a\u00e7\u00f5es do P\u00e3o de A\u00e7\u00facar e Via Varejo<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/daniel-quandt\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/5faf4378f9fbf4557a5836a88d66f99a?s=96&#038;r=g\" alt=\"Daniel Quandt\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/daniel-quandt\/\"><span itemprop=\"author\">Daniel Quandt<\/span><\/a><\/span><time datetime=\"2018-09-20T11:26:05-03:00\" itemprop=\"datePublished\">20\/09\/2018 11:26<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/4169"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=4169"}],"version-history":[{"count":0,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/4169\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/4170"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=4169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=4169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=4169"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=4169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}