{"id":394136,"date":"2023-04-25T12:46:15","date_gmt":"2023-04-25T15:46:15","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=394136"},"modified":"2023-04-25T12:46:22","modified_gmt":"2023-04-25T15:46:22","slug":"americanas-amer3-faz-mudanca-marketplace-entenda","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/americanas-amer3-faz-mudanca-marketplace-entenda\/","title":{"rendered":"Americanas (AMER3) faz mudan\u00e7a permanente no marketplace ap\u00f3s &#8216;susto&#8217; com recupera\u00e7\u00e3o judicial"},"content":{"rendered":"<p>A <strong>Americanas<\/strong> (<a href=\"https:\/\/suno.com.br\/acoes\/amer3\/\" target=\"_blank\" rel=\"noreferrer noopener\">AMER3<\/a>) far\u00e1 uma mudan\u00e7a na pol\u00edtica de repasse dos valores recebidos aos lojistas do <em>marketplace<\/em> da plataforma. Marco Zolet, diretor da varejista, adiantou \u00e0 Bloomberg L\u00ednea que os recursos ser\u00e3o entregues aos vendedores de forma semanal e permanente.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/02\/Americanas-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/02\/Americanas-800x450.jpg\" width=\"800\" height=\"450\" alt=\"Americanas (AMER3) faz mudan\u00e7a permanente no marketplace ap\u00f3s &#8216;susto&#8217; com recupera\u00e7\u00e3o judicial\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Americanas. Foto: Wikimedia Commons<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n\n\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"265277\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>&#8220;Foi um projeto piloto, que agora vamos tornar permanente. O objetivo \u00e9 ficar mais pr\u00f3ximo dos <em>sellers<\/em> (vendedores), que se assustaram com os eventos do <a class=\"suno-keyword\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/fato-relevante\/\" target=\"_blank\" rel=\"noopener\">fato relevante<\/a> de 11 de janeiro&#8221;, comentou Zolet ao ve\u00edculo.<\/p>\n\n\n\n<p>Em mar\u00e7o, a <strong>varejista<\/strong> divulgou ao mercado que os vendedores da plataforma seguiam recebendo os repasses, dentro dos prazos de pagamentos e acordos estabelecidos. Uma parte deste grupo j\u00e1 recebia os recursos de forma semanal, o que ser\u00e1 o padr\u00e3o para todos agora.<\/p>\n\n\n\n<p>&#8220;Temos mais de 150 mil <em>sellers<\/em>. N\u00e3o houve redu\u00e7\u00e3o nesse n\u00famero mesmo ap\u00f3s o <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/fato-relevante\/\" rel=\"noopener\">fato relevante<\/a> de 11 de janeiro&#8221;, refor\u00e7ou o diretor de <strong><em>marketplace<\/em> da Americanas<\/strong>.<\/p>\n\n\n\n<p>Antes da <strong>recupera\u00e7\u00e3o judicial da Americanas<\/strong>, o n\u00famero de lojistas cadastrados na plataforma era de 149 mil (3T22). Por\u00e9m, a empresa n\u00e3o divulgava quantos eram considerados ativos.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/suno-one\/?utm_campaign=_SNC6964518A_\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/09\/400x300-Suno-One-png.webp\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/09\/1420x240-Suno-One-png.webp\"\n\t\t\t\t\tdata-promo-id=\"383121\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/09\/1420x240-Suno-One-png.webp\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Americanas em recupera\u00e7\u00e3o judicial<\/h2>\n\n\n\n<p>A varejista est\u00e1 em <a class=\"suno-keyword\" data-force=\"no\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/artigos\/recuperacao-judicial\/\" target=\"_blank\" rel=\"noopener\">recupera\u00e7\u00e3o judicial<\/a> com d\u00e9bitos que ultrapassam a casa dos R$ 40 bilh\u00f5es. A&nbsp;<strong>crise cont\u00e1bil na Americanas<\/strong>&nbsp;explodiu no come\u00e7o do ano, quando S\u00e9rgio Rial, ent\u00e3o CEO da varejista, revelou ter encontrado inconsist\u00eancias cont\u00e1beis de R$ 20 bilh\u00f5es.<\/p>\n\n\n\n\t<div data-element=\"shortcode-read-more\" class=\"readToo\">\n\t\t\t\t<span class=\"readToo__title\">Leia mais<\/span>\n\t\t\t\t<ul class=\"readToo__list\">\n\t\t\t<li><a href=\"https:\/\/www.suno.com.br\/noticias\/sicupira-socio-americanas-amer3-perda-investimentos\/\">Ap\u00f3s Americanas (AMER3), Sicupira sofre 2\u00ba baque no bolso e perde quase 90% de investimento<\/a><\/li><li><a href=\"https:\/\/www.suno.com.br\/noticias\/americanas-amer3-acordo-justica-bancos\/\">Americanas (AMER3) fecha &#8216;armist\u00edcio&#8217; com bancos; entenda<\/a><\/li>\t\t<\/ul>\n\t<\/div>\n\n\n\n\n<p>Jo\u00e3o Pedro Nascimento, presidente da&nbsp;<a href=\"https:\/\/www.suno.com.br\/artigos\/cvm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CVM<\/a>, disse que a&nbsp;<strong>crise na&nbsp;Americanas<\/strong>&nbsp;colocou os neg\u00f3cios de Lemann, Sicupira e Marcel Telles na mira da autarquia. Em uma audi\u00eancia no Senado, o executivo chamou o esc\u00e2ndalo cont\u00e1bil da varejista de \u201clament\u00e1vel e grav\u00edssimo\u201d.<\/p>\n\n\n\n<p>&#8220;Sem querer tirar conclus\u00f5es, os&nbsp;acionistas controladores&nbsp;t\u00eam pol\u00edticas bastante agressivas sobre contabiliza\u00e7\u00e3o de despesa, buscando tirar o maior prazo poss\u00edvel dos fornecedores. As pol\u00edticas dos acionistas controladores nos deixam atentos a outras empresas de que participam&#8221;, argumentou Nascimento durante uma audi\u00eancia p\u00fablica no Senado Federal sobre a&nbsp;crise na&nbsp;<strong>Americanas<\/strong>.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile-1.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t\tdata-promo-id=\"171998\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A Americanas (AMER3) far\u00e1 uma mudan\u00e7a na pol\u00edtica de repasse dos valores recebidos aos lojistas do marketplace da plataforma. Marco Zolet, diretor da varejista, adiantou \u00e0 Bloomberg L\u00ednea que os recursos ser\u00e3o entregues aos vendedores de forma semanal e permanente. Americanas. Foto: Wikimedia Commons &#8220;Foi um projeto piloto, que agora vamos tornar permanente. O objetivo [&hellip;]<\/p>\n","protected":false},"author":232,"featured_media":366560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[286,106605,803],"suno_strategy":[],"class_list":["post-394136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado","tag-acoes","tag-americanas-s-a-amer3","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Americanas (AMER3) faz mudan\u00e7a permanente no marketplace<\/title>\n<meta name=\"description\" content=\"A Americanas (AMER3) far\u00e1 uma mudan\u00e7a na pol\u00edtica de repasse dos valores recebidos aos lojistas do marketplace da plataforma. 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