{"id":381248,"date":"2023-03-27T18:51:36","date_gmt":"2023-03-27T21:51:36","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=381248"},"modified":"2023-03-27T19:13:34","modified_gmt":"2023-03-27T22:13:34","slug":"itau-itub4-ranking-marcas-valiosas-nubank-nubr33-petrobras-petr4","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/itau-itub4-ranking-marcas-valiosas-nubank-nubr33-petrobras-petr4\/","title":{"rendered":"Ita\u00fa (ITUB4) lidera ranking de marcas mais valiosas; Nubank (NUBR33) estreia na lista \u00e0 frente da Petrobras (PETR4)"},"content":{"rendered":"

O Ita\u00fa (ITUB4)<\/a> e o Bradesco (BBDC4)<\/a> possuem as marcas mais valiosas<\/strong> do Brasil. Segundo o levantamento da consultoria Interbrand, os dois bancos viram o valor das marcas aumentar. Al\u00e9m disso, o Nubank (NUBR33<\/a>) estreou no ranking, enquanto a Americanas (AMER3) teve a maior queda no valor de marca no per\u00edodo.<\/p>\t

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Ita\u00fa (ITUB4) Foto: Divulga\u00e7\u00e3o.<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n\n\n\t

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Apontado como a marca mais valiosa do Brasil em 2022<\/strong>, o Ita\u00fa \u00e9 avaliado em R$ 44,4 bilh\u00f5es, crescimento de 9% em um ano. Em seguida vem um concorrente de peso, o Bradesco (BBDC4)<\/a>, avaliado em R$ 28,6 bilh\u00f5es, alta de 4% em rela\u00e7\u00e3o a um ano antes.<\/p>\n\n\n\n

O ranking, que tem 25 marcas, teve uma estreia neste ano: o Nubank, com a marca avaliada em R$ 3,8 bilh\u00f5es, \u00e0 frente da Petrobras, cujo valor \u00e9 de R$ 3,5 bilh\u00f5es, e da Magazine Luiza (MGLU3)<\/a>, estimada em R$ 3 bilh\u00f5es.<\/p>\n\n\n\n

“As marcas de maior crescimento<\/strong> do estudo foram as que souberam se adaptar as r\u00e1pidas altera\u00e7\u00f5es comportamentais de seu p\u00fablico nesta era em que a rapidez e certeza da mudan\u00e7a d\u00e3o forma ao novo normal”, disse em nota o CEO da Interbrand, Beto Almeida.<\/p>\n\n\n\n

Do setor financeiro, tamb\u00e9m figuram no ranking das marcas mais valiosas o Banco do Brasil (BBAS3)<\/a>, na 5\u00aa posi\u00e7\u00e3o, XP Investimentos, na 12\u00aa posi\u00e7\u00e3o, Cielo (CIEL3)<\/a>, na 18\u00aa posi\u00e7\u00e3o, e, PagSeguro (PAGS34<\/a>), na 22\u00aa.<\/p>\n\n\n\t

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Queda da Americanas<\/h2>\n\n\n\n

Al\u00e9m dos nomes do setor financeiro, entre as marcas mais valiosas<\/strong> h\u00e1 uma grande presen\u00e7a de empresas de varejo e consumo no levantamento, e as varejistas foram as respons\u00e1veis pelas maiores movimenta\u00e7\u00f5es. <\/p>\n\n\n\n

A marca da Americanas<\/strong> teve a maior queda em valor em rela\u00e7\u00e3o ao \u00faltimo levantamento, com baixa de 53%, para R$ 844 milh\u00f5es. A companhia ocupa a 19\u00aa posi\u00e7\u00e3o no ranking.<\/p>\n\n\n\n

Isso porque, no in\u00edcio deste ano, a Americanas revelou ao mercado um rombo cont\u00e1bil de R$ 20 bilh\u00f5es, o que desencadeou uma crise que levou a empresa \u00e0 recupera\u00e7\u00e3o judicial. O processo envolveu ainda uma disputa judicial com bancos e outros credores.<\/p>\n\n\n\n

O maior crescimento, por\u00e9m, tamb\u00e9m foi de uma varejista: a marca da Renner<\/strong> (LREN3) viu seu valor aumentar 14% na compara\u00e7\u00e3o com o ano passado, para cerca de R$ 2 bilh\u00f5es, o que a levou \u00e0 11\u00aa posi\u00e7\u00e3o no ranking.<\/p>\n\n\n\n

Para compilar o ranking, que existe desde 2001, a Interbrand considera o desempenho financeiro e a percep\u00e7\u00e3o e influ\u00eancia das marcas junto aos consumidores, em metodologia desenvolvida em conjunto com a London School of Economics. H\u00e1 tamb\u00e9m uma an\u00e1lise de for\u00e7a de marca.<\/p>\n\n\n\n

Neste ano, foram entrevistadas mais de 1.100 pessoas com mais de 15 anos de idade, pertencentes \u00e0s classes A, B e C. A seguir, confira o ranking das 10 marcas mais valiosas<\/strong> do Brasil:<\/p>\n\n\n\n

Posi\u00e7\u00e3o<\/strong><\/td>Marca<\/strong><\/td>Valor (R$)<\/strong><\/td><\/tr>
1\u00ba<\/td>Ita\u00fa<\/td>44,385 bilh\u00f5es<\/td><\/tr>
2<\/td>Bradesco<\/td>28,620 bilh\u00f5es<\/td><\/tr>
3\u00ba<\/td>Skol<\/td>18,865 bilh\u00f5es<\/td><\/tr>
4\u00ba<\/td>Brahma<\/td>13,325 bilh\u00f5es<\/td><\/tr>
5\u00ba<\/td>Banco do Brasil<\/td>10,336 bilh\u00f5es<\/td><\/tr>
6\u00ba<\/td>Natura<\/td>9,730 bilh\u00f5es<\/td><\/tr>
7\u00ba<\/td>Nubank<\/td>3,837 bilh\u00f5es<\/td><\/tr>
8\u00ba<\/td>Petrobras<\/td>3,509 bilh\u00f5es<\/td><\/tr>
9\u00ba<\/td>Magazine Luiza<\/td>3,003 bilh\u00f5es<\/td><\/tr>
10\u00ba<\/td>Vivo<\/td>3 bilh\u00f5es<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Com informa\u00e7\u00f5es do Estad\u00e3o Conte\u00fado<\/em><\/p>\n\n\n\t

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O Ita\u00fa (ITUB4) e o Bradesco (BBDC4) possuem as marcas mais valiosas do Brasil. Segundo o levantamento da consultoria Interbrand, os dois bancos viram o valor das marcas aumentar. Al\u00e9m disso, o Nubank (NUBR33) estreou no ranking, enquanto a Americanas (AMER3) teve a maior queda no valor de marca no per\u00edodo. Ita\u00fa (ITUB4) Foto: Divulga\u00e7\u00e3o. […]<\/p>\n","protected":false},"author":233,"featured_media":338861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[106605,519,848,595],"suno_strategy":[],"class_list":["post-381248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado","tag-americanas-s-a-amer3","tag-itau-unibanco-itub3-itub4","tag-nubank","tag-petrobras-petr4"],"yoast_head":"\nIta\u00fa (ITUB4) lidera ranking de marcas mais valiosas<\/title>\n<meta name=\"description\" content=\"O Ita\u00fa (ITUB4) possui a marca mais valiosas do Brasil. O Nubank (NUBR33) estreou, enquanto a Americanas (AMER3) teve a maior queda. 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