{"id":365945,"date":"2023-02-17T10:38:33","date_gmt":"2023-02-17T13:38:33","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=365945"},"modified":"2023-02-17T12:38:32","modified_gmt":"2023-02-17T15:38:32","slug":"magazine-luiza-mglu3-ifood-app-demissao","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/magazine-luiza-mglu3-ifood-app-demissao\/","title":{"rendered":"&#8220;iFood&#8221; do Magazine Luiza (MGLU3) demite pelo menos 70 pessoas durante reorganiza\u00e7\u00e3o"},"content":{"rendered":"<p>O aplicativo Aiqfome, que pertence ao <strong>Magazine Luiza<\/strong> (<a href=\"https:\/\/suno.com.br\/acoes\/mglu3\/\" target=\"_blank\" rel=\"noreferrer noopener\">MGLU3<\/a>) e \u00e9 um dos concorrentes do iFood, demitiu pelo menos 70 funcion\u00e1rios nesta semana. Na quinta (16), a empresa confirmou os desligamentos e justificou a decis\u00e3o como um processo de reorganiza\u00e7\u00e3o das estruturas.<\/p><div class=\"videoFull \">\n\t\t\t<div class=\"videoWrapper yt-lazyload center\"\n\t\t\t\tdata-width=\"960\"\n\t\t\t\tdata-height=\"540\"\n\t\t\t\tdata-id=\"C5p7mWw0e0E\"\n\t\t\t\tdata-alt=\"V\u00eddeo do YouTube - clique para reproduzir\"\n\t\t\t\tdata-logo=\"3\"\n\t\t\t\tdata-imagequality=\"maxres\">\n\t\t\t<\/div>\n\t\t<\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Vale (VALE3): lucro recua 30% no 4T22 | Americanas (AMER3): bancos querem fortuna de Lemann e s\u00f3cios\",\"description\":\"\ud83d\udd0e \ud83d\udcca[\ud835\uddf2\ud835\uddd5\ud835\uddfc\ud835\uddfc\ud835\uddf8 \ud835\uddda\ud835\udde5\ud835\uddd4\ud835\udde7\ud835\udde8\ud835\udddc\ud835\udde7\ud835\udde2] \ud835\uddd4\ud835\uddfd\ud835\uddff\ud835\uddf2\ud835\uddfb\ud835\uddf1\ud835\uddee 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\ud835\udc12\ud835\udc08\ud835\udc0d\ud835\udc0e \ud83d\udc47 https:\/\/bit.ly\/INSCREVA-SEATIVEOSINO \ud83d\udea8\ud83d\udcda\ud83d\udcb8\ud835\udc01\ud835\udc1a\ud835\udc22\ud835\udc31\ud835\udc1e \ud835\udc28 \ud835\udc1e\ud835\udc01\ud835\udc28\ud835\udc28\ud835\udc24: \ud835\udc06\ud835\udc2e\ud835\udc22\ud835\udc1a \ud835\udc02\ud835\udc28\ud835\udc26\ud835\udc29\ud835\udc25\ud835\udc1e\ud835\udc2d\ud835\udc28 \ud835\udc1d\ud835\udc28 \ud835\udc08\ud835\udc27\ud835\udc2f\ud835\udc1e\ud835\udc2c\ud835\udc2d\ud835\udc22\ud835\udc1d\ud835\udc28\ud835\udc2b \ud835\udc08\ud835\udc27\ud835\udc22\ud835\udc1c\ud835\udc22\ud835\udc1a\ud835\udc27\ud835\udc2d\ud835\udc1e \ud835\udc27\ud835\udc28 \ud835\udc25\ud835\udc22\ud835\udc27\ud835\udc24 \ud83d\udc47 http:\/\/bit.ly\/3Dnk2xT \ud83d\udcda \ud835\udfcf\ud835\udfce \ud835\udc0b\ud835\udc22\ud835\udc2f\ud835\udc2b\ud835\udc28\ud835\udc2c\u2026\",\"duration\":\"PT40M57S\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/C5p7mWw0e0E\",\"regionsAllowed\":\"pt-BR\",\"interactionStatistic\":{\"@type\":\"InteractionCounter\",\"interactionType\":{\"@type\":\"WatchAction\"},\"userInteractionCount\":4641},\"thumbnailUrl\":\"https:\/\/i.ytimg.com\/vi\/C5p7mWw0e0E\/default.jpg\",\"uploadDate\":\"2023-02-17T12:47:21Z\"}<\/script>\n\n\n\n\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"250704\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>A informa\u00e7\u00e3o foi antecipada pelo jornal Valor Econ\u00f4mico e, ao ve\u00edculo, a empresa disse que as demiss\u00f5es &#8220;fazem parte de um processo de reorganiza\u00e7\u00e3o das estruturas e de captura de sinergias operacionais da vertical de delivery, ap\u00f3s a integra\u00e7\u00e3o com os neg\u00f3cios ToNoLucro, GrandChef e Plus Delivery, empresas adquiridas nos \u00faltimos dois anos&#8221;.<\/p>\n\n\n\n<p>O aplicativo de entrega de comidas foi criado em novembro de 2007 e adquirido pelo <strong>Magalu<\/strong> em 2020.<\/p>\n\n\n\n<p>No ano passado, o <strong>concorrente do iFood<\/strong> conquistou o segundo maior volume de cidades atendidas entre os aplicativos de delivery de refei\u00e7\u00f5es do Pa\u00eds: 700 em 23 Estados, enquanto o Ifood estava em 1,2 mil em 26 Estados.<\/p>\n\n\n\n<p>Em 2021, o <strong>Aiqfome<\/strong> reportou um volume bruto de transa\u00e7\u00f5es (GMV) de R$ 1,3 bilh\u00e3o, alta de 117,4% em compara\u00e7\u00e3o com os n\u00fameros de 2020.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-magazine-luiza-e-atropelada-da-shein\">Magazine Luiza \u00e9 atropelada da Shein<\/h2>\n\n\n\n<p>Uma das marcas queridinhas do momento para os f\u00e3s de moda, a gigante chinesa <strong>Shein<\/strong> conseguiu atropelar o resultado de varejistas como <a class=\"suno-keyword\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/acoes\/MGLU3\/\" target=\"_blank\" rel=\"noopener\">Magazine Luiza<\/a>, <a class=\"suno-keyword\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/acoes\/LREN3\/\" target=\"_blank\" rel=\"noopener\">Lojas Renner (LREN3)<\/a> e Riachuelo (<a href=\"https:\/\/suno.com.br\/acoes\/guar3\/\" target=\"_blank\" rel=\"noreferrer noopener\">GUAR3<\/a>) no digital. <\/p>\n\n\n\n<p>De acordo com uma pesquisa feita pela Aster Capital, o aplicativo movimentou R$ 7,1 bilh\u00f5es em 2022 em suas opera\u00e7\u00f5es online. Em seguida, aparece o Mercado Livre (<a class=\"suno-keyword\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/bdrs\/meli34\/\" target=\"_blank\" rel=\"noopener\">MELI34<\/a>), com R$ 6,5 bilh\u00f5es nessas movimenta\u00e7\u00f5es. O <strong>Magazine Luiza<\/strong> fica em terceiro lugar no ranking, com R$ 3 bilh\u00f5es, seguido pela Dafiti (R$ 2,5 bilh\u00f5es) e pela Shopee (R$ 2,1 bilh\u00f5es).<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile-1.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t\tdata-promo-id=\"171998\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>Enquanto isso, varejistas tradicionais do setor de moda aparecem longe do &#8220;fen\u00f4meno&#8221; Shein. Confira:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lojas Renner: R$ 1,5 bilh\u00e3o;<\/li>\n\n\n\n<li>Soma (<a href=\"https:\/\/suno.com.br\/acoes\/soma3\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOMA3<\/a>): R$ 1,2 bilh\u00e3o;<\/li>\n\n\n\n<li>Arezzo (<a href=\"https:\/\/suno.com.br\/acoes\/arzz3\/\" target=\"_blank\" rel=\"noreferrer noopener\">ARZZ3<\/a>): R$ 1 bilh\u00e3o;<\/li>\n\n\n\n<li>Riachuelo\/Guararapes: R$ 619 milh\u00f5es;<\/li>\n\n\n\n<li>C&amp;A (<a href=\"https:\/\/suno.com.br\/acoes\/ceab3\/\" target=\"_blank\" rel=\"noreferrer noopener\">CEAB3<\/a>): R$ 511 milh\u00f5es.<\/li>\n<\/ul>\n\n\n\n<p>&#8220;Empresas como <strong>Renner<\/strong>, Guararapes e C&amp;A t\u00eam um desafio pela frente por causa da situa\u00e7\u00e3o de cr\u00e9dito e da Shein, que atende um p\u00fablico semelhante e tem uma for\u00e7a assustadora&#8221;, explica Rodrigo Nasser, s\u00f3cio e managing partner da Aster Capital, em entrevista ao NeoFeed.<\/p>\n\n\n\n<p>Por volta das 10h30 do <strong>Ibovespa hoje<\/strong> desta sexta (17), as a\u00e7\u00f5es do <strong>Magazine Luiza<\/strong> operavam em queda de 1,05%, ao pre\u00e7o de R$ 3,77.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>O aplicativo Aiqfome, que pertence ao Magazine Luiza (MGLU3) e \u00e9 um dos concorrentes do iFood, demitiu pelo menos 70 funcion\u00e1rios nesta semana. Na quinta (16), a empresa confirmou os desligamentos e justificou a decis\u00e3o como um processo de reorganiza\u00e7\u00e3o das estruturas. A informa\u00e7\u00e3o foi antecipada pelo jornal Valor Econ\u00f4mico e, ao ve\u00edculo, a empresa [&hellip;]<\/p>\n","protected":false},"author":232,"featured_media":365958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[286,2625,548],"suno_strategy":[],"class_list":["post-365945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-acoes","tag-demissoes","tag-magazine-luiza-mglu3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&quot;iFood&quot; do Magazine Luiza (MGLU3) demite 70 pessoas<\/title>\n<meta name=\"description\" content=\"O app Aiqfome, que pertence ao Magazine Luiza (MGLU3) e \u00e9 um dos concorrentes do iFood, demitiu pelo menos 70 funcion\u00e1rios. Confira!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suno.com.br\/noticias\/magazine-luiza-mglu3-ifood-app-demissao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;iFood&quot; do Magazine Luiza (MGLU3) demite 70 pessoas\" \/>\n<meta property=\"og:description\" content=\"O app Aiqfome, que pertence ao Magazine Luiza (MGLU3) e \u00e9 um dos concorrentes do iFood, demitiu pelo menos 70 funcion\u00e1rios. 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