{"id":331316,"date":"2022-12-08T09:57:00","date_gmt":"2022-12-08T12:57:00","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=331316"},"modified":"2022-12-08T09:57:05","modified_gmt":"2022-12-08T12:57:05","slug":"loft-demissoes-demissao-desligamentos","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/loft-demissoes-demissao-desligamentos\/","title":{"rendered":"Loft faz nova demiss\u00e3o em massa; desligamentos beiram 855 em 2022"},"content":{"rendered":"<p>A startup imobili\u00e1ria <strong>Loft<\/strong>, especializada em compra e venda de im\u00f3veis, realizou ontem um corte de 12% da companhia.<\/p><div class=\"videoFull \">\n\t\t\t<div class=\"videoWrapper yt-lazyload center\"\n\t\t\t\tdata-width=\"960\"\n\t\t\t\tdata-height=\"540\"\n\t\t\t\tdata-id=\"334pm2uhf4U\"\n\t\t\t\tdata-alt=\"V\u00eddeo do YouTube - clique para reproduzir\"\n\t\t\t\tdata-logo=\"3\"\n\t\t\t\tdata-imagequality=\"maxres\">\n\t\t\t<\/div>\n\t\t<\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"PEC DA TRANSI\u00c7\u00c3O \u00c9 APROVADA NO SENADO | Copom mant\u00e9m Selic em 13,75%\",\"description\":\"#morningcall #Not\u00edcias #mercadofinanceiro #investimentos #bolsadevalores #pecdatransi\u00e7\u00e3o #lula #pol\u00edtica #senado #copom #selic #taxadejuros #taxaselic #petr4 #petrobras #oibr3 \ud835\udc08\ud835\udc0d\ud835\udc12\ud835\udc02\ud835\udc11\ud835\udc04\ud835\udc15\ud835\udc00-\ud835\udc12\ud835\udc04 \ud835\udc0d\ud835\udc0e \ud835\udc02\ud835\udc00\ud835\udc0d\ud835\udc00\ud835\udc0b \ud835\udc04 \ud835\udc00\ud835\udc13\ud835\udc08\ud835\udc15\ud835\udc04 \ud835\udc0e \ud835\udc12\ud835\udc08\ud835\udc0d\ud835\udc0e \ud83d\udc47 https:\/\/bit.ly\/INSCREVA-SEATIVEOSINO \ud835\udc12\ud835\udc1a\ud835\udc22\ud835\udc1b\ud835\udc1a \ud835\udc26\ud835\udc1a\ud835\udc22\ud835\udc2c \ud835\udc2c\ud835\udc28\ud835\udc1b\ud835\udc2b\ud835\udc1e \ud835\udc1a \ud835\udc25\ud835\udc22\ud835\udc2f\ud835\udc1e \"\ud835\udc0e\ud835\udc27\ud835\udc1d\ud835\udc1e \ud835\udc22\ud835\udc27\ud835\udc2f\ud835\udc1e\ud835\udc2c\ud835\udc2d\ud835\udc22\ud835\udc2b \ud835\udc1e\ud835\udc26 \ud835\udfd0\ud835\udfce\ud835\udfd0\ud835\udfd1?\" \ud835\udc1d\ud835\udc1a \ud835\udc0c\ud835\udc1e\ud835\udc2c\ud835\udc2c\ud835\udc1e\ud835\udc26 \ud835\udc08\ud835\udc27\ud835\udc2f\ud835\udc1e\ud835\udc2c\ud835\udc2d\ud835\udc22\ud835\udc26\ud835\udc1e\ud835\udc27\ud835\udc2d\ud835\udc28\ud835\udc2c \ud835\udc27\ud835\udc28 \ud835\udc25\ud835\udc22\ud835\udc27\ud835\udc24:\ud83d\udc47 https:\/\/messeminvestimentos.com.br\/como-investir-para-2023\/?utm_source=trafego_sm_base&utm_medium=cpc&utm_campaign=captura_cip23_sm&utm_id=captura_cip23_sm&utm_term=publico_frio_morno&utm_content=cip23_sm \ud83d\udcda \ud83d\udcb8 \ud83d\udcca \ud835\udde3\ud835\udddf\ud835\uddd4\ud835\udde1\ud835\udddc\ud835\udddf\ud835\udddb\ud835\uddd4 \ud835\uddd7\ud835\uddd8 \ud835\uddd6\ud835\udde2\ud835\udde1\ud835\udde7\ud835\udde5\ud835\udde2\ud835\udddf\ud835\uddd8 \ud835\uddd9\ud835\udddc\ud835\udde1\ud835\uddd4\ud835\udde1\ud835\uddd6\ud835\uddd8\ud835\udddc\ud835\udde5\ud835\udde2: \ud835\uddd5\ud835\uddee\ud835\uddf6\ud835\ude05\ud835\uddf2 \ud835\uddee \ud835\uddfd\ud835\uddf9\ud835\uddee\ud835\uddfb\ud835\uddf6\ud835\uddf9\ud835\uddf5\ud835\uddee AGORA antes que acabe! \ud83d\udc49\u2026\",\"duration\":\"PT44M41S\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/334pm2uhf4U\",\"regionsAllowed\":\"pt-BR\",\"interactionStatistic\":{\"@type\":\"InteractionCounter\",\"interactionType\":{\"@type\":\"WatchAction\"},\"userInteractionCount\":1964},\"thumbnailUrl\":\"https:\/\/i.ytimg.com\/vi\/334pm2uhf4U\/default.jpg\",\"uploadDate\":\"2022-12-08T12:51:36Z\"}<\/script>\n\n\n\n\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"138420\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>Com essa nova <strong>rodada de demiss\u00f5es<\/strong>, a Loft j\u00e1 faz seu terceiro desligamento em massa. No total, foram quase 855 funcion\u00e1rios demitidos em 2022.<\/p>\n\n\n\n<p>J\u00e1 haviam sido dispensados 312 funcion\u00e1rios do antigo quadro de 2,6 mil pessoas. Em abril, a Loft havia cortado 159 pessoas em movimento que chamou de &#8220;consolida\u00e7\u00e3o da \u00e1rea de cr\u00e9dito&#8221;. Em julho, uma nova rodada levou 384 outros funcion\u00e1rios da startup.<\/p>\n\n\n\n<p>Os funcion\u00e1rios demitidos ontem v\u00e3o receber extens\u00e3o do plano de sa\u00fade para titular e dependentes por dois meses e apoio no processo de recoloca\u00e7\u00e3o profissional (que inclui assinatura do servi\u00e7o LinkedIn Premium), entre outros benef\u00edcios. <\/p>\n\n\n\t\t<div class=\"web-stories-list alignnone has-archive-link is-view-type-carousel is-style-default is-carousel\" data-id=\"1\">\n\t\t\t<div\n\t\t\tclass=\"web-stories-list__inner-wrapper carousel-1\"\n\t\t\tstyle=\"--ws-story-max-width:185px\"\n\t\t\t>\n\t\t\t\t\t\t<div class=\"web-stories-list__archive-link\">\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/\">\n\t\t\t\tVisualizando todos Stories\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"web-stories-list__carousel carousel\"\n\t\t\t\t\tdata-id=\"carousel-1\"\n\t\t\t\t\tdata-prev=\"Voltar\"\n\t\t\t\t\tdata-next=\"Avan\u00e7ar\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/por-que-as-acoes-da-nvidia-estao-despencando\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-pexels-stasknop-19356873-scaled-1.webp\"\n\t\t\t\t\t\talt=\"Por que as a\u00e7\u00f5es da Nvidia est\u00e3o despencando?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-pexels-stasknop-19356873-scaled-1.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-pexels-stasknop-19356873-scaled-1-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-pexels-stasknop-19356873-scaled-1-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tPor que as a\u00e7\u00f5es da Nvidia est\u00e3o despencando?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/quanto-falta-para-elon-musk-se-tornar-trilionario\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-Elon-Musk-jpg.webp\"\n\t\t\t\t\t\talt=\"Quanto falta para Elon Musk se tornar trilion\u00e1rio?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-Elon-Musk-jpg.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-Elon-Musk-jpg-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-Elon-Musk-jpg-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tQuanto falta para Elon Musk se tornar trilion\u00e1rio?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/ate-onde-vai-a-alta-do-ibovespa\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-iStock-1215609239-jpg.webp\"\n\t\t\t\t\t\talt=\"At\u00e9 onde vai a alta do Ibovespa?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-iStock-1215609239-jpg.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-iStock-1215609239-jpg-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-iStock-1215609239-jpg-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tAt\u00e9 onde vai a alta do Ibovespa?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/banco-brasileiro-itau-lista-marcas-mais-valiosas-mundo\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/cropped-predio-itau.webp\"\n\t\t\t\t\t\talt=\"Banco brasileiro est\u00e1 entre as 500 marcas mais valiosas do mundo\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/cropped-predio-itau.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/cropped-predio-itau-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/cropped-predio-itau-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tBanco brasileiro est\u00e1 entre as 500 marcas mais valiosas do mundo\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/flamengo-lista-times-mais-ricos-do-mundo-hoje\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-brazil-6755874_1280-jpg.webp\"\n\t\t\t\t\t\talt=\"Flamengo na lista! Veja os times mais ricos do mundo hoje\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-brazil-6755874_1280-jpg.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-brazil-6755874_1280-jpg-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-brazil-6755874_1280-jpg-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tFlamengo na lista! Veja os times mais ricos do mundo hoje\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Voltar\" class=\"glider-prev\"><\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Avan\u00e7ar\" class=\"glider-next\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<p>No comunicado, a empresa &#8220;agradece a dedica\u00e7\u00e3o dos colaboradores desligados&#8221; e diz que &#8220;est\u00e1 empenhada em ajudar no que for poss\u00edvel para a sua recoloca\u00e7\u00e3o no mercado&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Startup virou unic\u00f3rnio em 2021<\/h2>\n\n\n\n<p>A Loft faz parte do seleto clube dos &#8220;unic\u00f3rnios&#8221;, nome dado \u00e0s startups com avalia\u00e7\u00e3o de mercado acima de US$ 1 bilh\u00e3o. Fundada em 2019, a empresa brasileira foi avaliada em US$ 2,9 bilh\u00f5es em abril de 2021 ap\u00f3s levantar US$ 525 milh\u00f5es.<\/p>\n\n\n\n<p>No m\u00eas seguinte, a startup comprou a fintech CredPago, que elimina a figura do fiador na loca\u00e7\u00e3o de im\u00f3veis, e posteriormente adquiriu a startup CrediHome, especializada em cr\u00e9dito. Em dezembro de 2021, a Loft comprou o portal de listagem de im\u00f3veis 123i e fechou parcerias com as imobili\u00e1rias Mirantte e Zimmerman. Em mar\u00e7o de 2022, comprou a Vista, que fornece software de gest\u00e3o para imobili\u00e1rias.<\/p>\n\n\n\n<p>A Loft vem aumentando a atua\u00e7\u00e3o pelo Brasil. Na semana passada, a companhia anunciou a expans\u00e3o para cidades do interior de S\u00e3o Paulo e do Rio Grande do Sul, totalizando 28 munic\u00edpios no Brasil. Para esse crescimento, a empresa tem adotado o que chama de expans\u00e3o &#8220;com custo reduzido e eficiente&#8221;, com parcerias com imobili\u00e1rias locais.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>Em agosto, a Loft se desfez da Nomah, startup brasileira de estadia curta adquirida em julho de 2020 e que se fundiu \u00e0 mexicana e rival Casai. No comunicado de ontem, a Loft afirmou que os cortes fazem parte de uma &#8220;importante etapa da integra\u00e7\u00e3o da companhia com suas empresas adquiridas, o que resulta na reestrutura\u00e7\u00e3o de sua opera\u00e7\u00e3o&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crise-vai-alem-da-loft\">Crise vai al\u00e9m da Loft<\/h2>\n\n\n\n<p>Conhecidas por contratar centenas de funcion\u00e1rios ao m\u00eas, as startups t\u00eam realizado igualmente centenas de demiss\u00f5es pelo mundo &#8211; e tamb\u00e9m no Brasil. O per\u00edodo tem sido batizado de &#8220;inverno das startups&#8221;, ap\u00f3s a onda positiva causada pela digitaliza\u00e7\u00e3o durante a pandemia.<\/p>\n\n\n\n<p>Segundo especialistas consultados pelo Estad\u00e3o nos \u00faltimos meses, as demiss\u00f5es ocorrem como reajuste de rota em meio \u00e0 alta global nos pre\u00e7os e \u00e0 guerra da Ucr\u00e2nia, que desorganiza a cadeia produtiva mundial. Nesse cen\u00e1rio, investidores viram as costas para investimentos de risco, como startups. Com isso, levantar rodadas tem sido mais dif\u00edcil do que durante a pandemia, quando o apetite dos investidores por risco era maior.<\/p>\n\n\n\n<p>Entre os unic\u00f3rnios nacionais que j\u00e1 fizeram demiss\u00f5es em massa em 2022 est\u00e3o Loggi, <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/artigos\/quinto-andar\/\" rel=\"noopener\">QuintoAndar<\/a>, <strong>Loft<\/strong>, Facily, Vtex, Ebanx, MadeiraMadeira, Mercado Bitcoin, Olist, Unico, Hotmart, Dock e Wildlife.<\/p>\n\n\n\n<p>Com Estad\u00e3o Conte\u00fado<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A startup imobili\u00e1ria Loft, especializada em compra e venda de im\u00f3veis, realizou ontem um corte de 12% da companhia. Com essa nova rodada de demiss\u00f5es, a Loft j\u00e1 faz seu terceiro desligamento em massa. No total, foram quase 855 funcion\u00e1rios demitidos em 2022. J\u00e1 haviam sido dispensados 312 funcion\u00e1rios do antigo quadro de 2,6 mil [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":331326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[106394],"tags":[106444,2625,106077,708],"suno_strategy":[],"class_list":["post-331316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startups","tag-agencias","tag-demissoes","tag-loft","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loft faz nova demiss\u00e3o em massa; desligamentos beiram 855 neste ano<\/title>\n<meta name=\"description\" content=\"Com essa nova rodada de demiss\u00f5es, a Loft j\u00e1 faz seu terceiro desligamento em massa em meio \u00e0 crise das startups. 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No YouTube e no Instagram, \u00e9 respons\u00e1vel pela produ\u00e7\u00e3o de Reels e Shorts do Suno Not\u00edcias. Anteriormente, trabalhou cobrindo economia e cotidiano no ND+ e para o ND, maior jornal impresso de Santa Catarina. Cursou um semestre letivo de Estudos de M\u00eddia na Universidad de Buenos Aires.","url":"https:\/\/www.suno.com.br\/noticias\/author\/eduardo-vargas\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/loft-demissoes-demissao-desligamentos\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/12\/loft-escritorio-400x200.jpg\" alt=\"Loft faz nova demiss\u00e3o em massa; desligamentos beiram 855 em 2022\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/startups\/\">Startups<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/loft-demissoes-demissao-desligamentos\/\"><h2 class=\"content__title\">Loft faz nova demiss\u00e3o em massa; desligamentos beiram 855 em 2022<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/eduardo-vargas\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/dac340933427a22924c9f99d1eb2e3f2?s=96&#038;r=g\" alt=\"Eduardo Vargas\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/eduardo-vargas\/\"><span itemprop=\"author\">Eduardo Vargas<\/span><\/a><\/span><time datetime=\"2022-12-08T09:57:00-03:00\" itemprop=\"datePublished\">08\/12\/2022 09:57<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/331316"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=331316"}],"version-history":[{"count":3,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/331316\/revisions"}],"predecessor-version":[{"id":331330,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/331316\/revisions\/331330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/331326"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=331316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=331316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=331316"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=331316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}