{"id":324710,"date":"2022-11-28T08:14:39","date_gmt":"2022-11-28T11:14:39","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=324710"},"modified":"2022-11-28T09:15:25","modified_gmt":"2022-11-28T12:15:25","slug":"black-friday-alta-varejo-icva","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/","title":{"rendered":"Black Friday mostra alta de 7% no varejo, aponta ICVA"},"content":{"rendered":"<p>Durante a <strong><a href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-2022-propaganda-enganosa-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black Friday<\/a><\/strong>, na \u00faltima sexta-feira (25), o varejo teve um crescimento nas vendas de 6,9% segundo dados do <a class=\"suno-keyword\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/icva\/\" target=\"_blank\" rel=\"noopener\">\u00cdndice Cielo do Varejo Ampliado (ICVA)<\/a>.<\/p><div class=\"videoFull \">\n\t\t\t<div class=\"videoWrapper yt-lazyload center\"\n\t\t\t\tdata-width=\"960\"\n\t\t\t\tdata-height=\"540\"\n\t\t\t\tdata-id=\"rPXdM-HLuAU\"\n\t\t\t\tdata-alt=\"V\u00eddeo do YouTube - clique para reproduzir\"\n\t\t\t\tdata-logo=\"3\"\n\t\t\t\tdata-imagequality=\"maxres\">\n\t\t\t<\/div>\n\t\t<\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"LULA DESEMBARCA EM BRAS\u00cdLIA | Protestos contra restri\u00e7\u00f5es da Covid aumentam na China | Boletim Focus\",\"description\":\"#morningcall #Not\u00edcias #lula #pecdatransi\u00e7\u00e3o #elei\u00e7\u00f5es2022 #pol\u00edtica #mercadofinanceiro #bolsadevalores #investimentos #china #covid19 #boletimfocus #focus #economia #bbas3 #cple6 #brkm5 \ud835\udc08\ud835\udc0d\ud835\udc12\ud835\udc02\ud835\udc11\ud835\udc04\ud835\udc15\ud835\udc00-\ud835\udc12\ud835\udc04 \ud835\udc0d\ud835\udc0e \ud835\udc02\ud835\udc00\ud835\udc0d\ud835\udc00\ud835\udc0b \ud835\udc04 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\ud835\udc1a\ud835\udc2c\u2026\",\"duration\":\"PT44M14S\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/rPXdM-HLuAU\",\"regionsAllowed\":\"pt-BR\",\"interactionStatistic\":{\"@type\":\"InteractionCounter\",\"interactionType\":{\"@type\":\"WatchAction\"},\"userInteractionCount\":3483},\"thumbnailUrl\":\"https:\/\/i.ytimg.com\/vi\/rPXdM-HLuAU\/default.jpg\",\"uploadDate\":\"2022-11-28T12:48:17Z\"}<\/script>\n\n\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp2.suno.com.br\/cl\/black-friday-2025\/?utm_campaign=_SNCDF0E4858_\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/10\/Artigos-e-Noticias-Banner-Home-artigos-01-Mobile_-400x300-1-png.webp\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/10\/Artigos-e-Noticias-Banner-Home-artigos-01-Desktop_-1420x240-1-png.webp\"\n\t\t\t\t\tdata-promo-id=\"311259\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/10\/Artigos-e-Noticias-Banner-Home-artigos-01-Desktop_-1420x240-1-png.webp\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>A <a href=\"https:\/\/www.rad.cvm.gov.br\/ENET\/frmExibirArquivoIPEExterno.aspx?NumeroProtocoloEntrega=1035994\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa mostra que na Black Friday<\/a> <strong>o e-commerce registrou alta de 21,1%<\/strong> enquanto o faturamento no meio f\u00edsico subiu 5,4%.<\/p>\n\n\n\n<p>Segundo o Superintendente De Dados E Inova\u00e7\u00e3o da Cielo, Vitor Levi, a Black Friday enquanto data promocional, tem se fortalecido de 2020 para c\u00e1 especialmente por conta <strong>das vendas via e-commerce<\/strong>.<\/p>\n\n\n\n<p>&#8220;Mesmo com essa performance, o faturamento da Black Friday deste ano ainda est\u00e1 2,8% abaixo do verificado em 2019, ano anterior \u00e0 pandemia&#8221;, destacou.<\/p>\n\n\n\n<p>Ainda segundo Levi, a queda no setor de M\u00f3veis, Eletrodom\u00e9sticos e Departamento, que costuma ser um dos destaques positivos da Black Friday, pode estar associada \u00e0 antecipa\u00e7\u00e3o de promo\u00e7\u00f5es ao longo do m\u00eas de novembro.<\/p>\n\n\n\n<p>Em termos regionais, a regi\u00e3o Sul teve a maior evolu\u00e7\u00e3o nas vendas: 14,2%, com destaques para o Rio Grande do Sul (+18,4%), Santa Catarina (+13,0%) e Paran\u00e1 (+11,1%). <\/p>\n\n\n\n<p>Em seguida aparece a regi\u00e3o Sudeste (+6,5%), puxada por Minas Gerais (+8,6%), S\u00e3o Paulo (+ 7,4%) e Rio de Janeiro (+3,3%).<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/12\/Ebook-Acoes-Mobile.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/12\/Ebook-Acoes-Desktop.webp\"\n\t\t\t\t\tdata-promo-id=\"311260\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/12\/Ebook-Acoes-Desktop.webp\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-segmentos-que-tiveram-mais-vendas-na-black-friday\">Segmentos que tiveram mais vendas na Black Friday<\/h2>\n\n\n\n<p>Segundo o ICVA, os segmentos que mais cresceram, foram:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Drogarias e Farm\u00e1cias (+25,9%)<\/li><li>Turismo e Transporte (+25,1%)<\/li><li>Cosm\u00e9ticos e Higiene Pessoal (+22,2%)<\/li><li>Alimenta\u00e7\u00e3o \u2013 Bares e Restaurantes (+18,6)<\/li><li>Vestu\u00e1rio (+11,8%)<\/li><li>Supermercados e Hipermercados (11,7%)<\/li><li> Varejo Aliment\u00edcio Especializado (+10,3%)<\/li><li>Livarias, Papelarias e Afins (9,4%)<\/li><li>Veterin\u00e1rias e Pet-Shops (+6,7)<\/li><li>\u00d3ticas e Joalherias (+4,6%)<\/li><li>Materiais para constru\u00e7\u00e3o (4,3%)<\/li><\/ul>\n\n\n\n<p>Segundo o ICVA, na Black Friday, dentre os segmentos mais significativos para o Varejo, o \u00fanico que experimentou queda no faturamento foi M\u00f3veis e eletrodom\u00e9sticos, com queda de 3,6%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Confi Neotrust mostra dados d\u00edspares<\/h2>\n\n\n\n<p>Segundo levantamento da Confi NeoTrust, contudo, o e-commerce teve um dos seus piores anos de Black Friday, com queda de 28% para R$ 3,1 bilh\u00f5es.<\/p>\n\n\n\n<p>A NielsenIQ\/Ebit por sua vez, apurou queda de 23% na sexta-feira.<\/p>\n\n\n\n<p>O s\u00e1bado teve uma melhora no ritmo de vendas da <strong>Black Friday<\/strong>, mas sem o potencial de &#8216;virar o jogo&#8217;. Trata-se da primeira vez em 12 anos que essas consultorias registraram retra\u00e7\u00e3o no volume de vendas.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/minicurso-investindo-fiis\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/07\/400x300-Minicurso-FIIS.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/07\/1420x240-Minicurso-FIIS.png\"\n\t\t\t\t\tdata-promo-id=\"311935\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/07\/1420x240-Minicurso-FIIS.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Durante a Black Friday, na \u00faltima sexta-feira (25), o varejo teve um crescimento nas vendas de 6,9% segundo dados do \u00cdndice Cielo do Varejo Ampliado (ICVA). A pesquisa mostra que na Black Friday o e-commerce registrou alta de 21,1% enquanto o faturamento no meio f\u00edsico subiu 5,4%. Segundo o Superintendente De Dados E Inova\u00e7\u00e3o da [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":130497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[768,105816,803],"suno_strategy":[],"class_list":["post-324710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado","tag-black-friday","tag-especialistas","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday mostra alta de 7% no varejo, aponta ICVA<\/title>\n<meta name=\"description\" content=\"A pesquisa mostra que na Black Friday o e-commerce registrou alta de 21,1% enquanto o faturamento no universo f\u00edsico subiu 5,4%. Confira!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday mostra alta de 7% no varejo, aponta ICVA\" \/>\n<meta property=\"og:description\" content=\"A pesquisa mostra que na Black Friday o e-commerce registrou alta de 21,1% enquanto o faturamento no universo f\u00edsico subiu 5,4%. Confira!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/\" \/>\n<meta property=\"og:site_name\" content=\"Suno Not\u00edcias\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sunoresearch\" \/>\n<meta property=\"og:image\" content=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/e0affdc9-viavarejo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eduardo Vargas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sunoresearch\" \/>\n<meta name=\"twitter:site\" content=\"@sunoresearch\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eduardo Vargas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/\"},\"author\":{\"name\":\"Eduardo Vargas\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#\/schema\/person\/7f4d362bf3518e76090143ae77bb49a5\"},\"headline\":\"Black Friday mostra alta de 7% no varejo, aponta ICVA\",\"datePublished\":\"2022-11-28T11:14:39+00:00\",\"dateModified\":\"2022-11-28T12:15:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/\"},\"wordCount\":363,\"publisher\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/e0affdc9-viavarejo-jpg.webp\",\"keywords\":[\"Black Friday\",\"Especialistas\",\"varejo\"],\"articleSection\":[\"Mercado\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/\",\"url\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/\",\"name\":\"Black Friday mostra alta de 7% no varejo, aponta ICVA\",\"isPartOf\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-alta-varejo-icva\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/e0affdc9-viavarejo-jpg.webp\",\"datePublished\":\"2022-11-28T11:14:39+00:00\",\"dateModified\":\"2022-11-28T12:15:25+00:00\",\"description\":\"A pesquisa mostra que na Black Friday o e-commerce registrou alta de 21,1% enquanto o faturamento no universo f\u00edsico subiu 5,4%. 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