{"id":323808,"date":"2022-11-25T15:36:20","date_gmt":"2022-11-25T18:36:20","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=323808"},"modified":"2022-11-25T15:36:26","modified_gmt":"2022-11-25T18:36:26","slug":"americanas-amer3-black-friday","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/americanas-amer3-black-friday\/","title":{"rendered":"Black Friday: Americanas (AMER3) aposta no marketplace, transmiss\u00f5es ao vivo e influencers para aumentar vendas"},"content":{"rendered":"<p>A <strong>Americanas <\/strong>(<a href=\"https:\/\/www.suno.com.br\/acoes\/amer3\/\">AMER3<\/a>) diz ter se preparado com anteced\u00eancia para a Black Friday e para a Copa do Mundo, trazendo a\u00e7\u00f5es de frete, servi\u00e7o e marketing voltadas para as datas.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/01\/Foto-APP-Americanas-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/01\/Foto-APP-Americanas-800x450.jpg\" width=\"800\" height=\"450\" alt=\"Black Friday: Americanas (AMER3) aposta no marketplace, transmiss\u00f5es ao vivo e influencers para aumentar vendas\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Americanas. Foto: Divulga\u00e7\u00e3o<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"311945\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n\n\n<p>Atualmente, o <strong>marketplace<\/strong>, de venda de lojistas, \u00e9 o maior neg\u00f3cio da Americanas, com mais de 60% das vendas digitais da plataforma. Portanto, os investidores est\u00e3o atentos ao desempenho deste segmento nesta <strong>Black Friday<\/strong>, que acontece simultaneamente \u00e0 <strong>Copa do Mundo<\/strong>. <\/p>\n\n\n\n<p>Segundo informa\u00e7\u00f5es do jornal Valor Econ\u00f4mico, a Americanas tem aumentado os incentivos no frete a lojistas do marketplace. A empresa tamb\u00e9m lan\u00e7ou a sua \u00e1rea de lojas oficiais no m\u00eas da Black Friday.<\/p>\n\n\n\n<p>Em entrevista ao Valor Econ\u00f4mico, Maro Zolet, diretor executivo de marketplace e comercial da Americanas, lembrou que \u00e9 a primeira vez na hist\u00f3ria em que uma Black Friday est\u00e1 ocorrendo no mesmo per\u00edodo que a Copa. Al\u00e9m disso, a data vem muito perto do Natal e ano novo, \u00e9poca em que as vendas tamb\u00e9m s\u00e3o fortes para o varejo. <\/p>\n\n\n\n<p>&#8220;Muitos veem tudo isso com preocupa\u00e7\u00e3o. Mas a gente gosta de eventos &#8211; para n\u00f3s, isso \u00e9 vi\u00e9s de alta\u201d, disse Marco Zolet ao Valor.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t\tdata-promo-id=\"311946\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>O marketplace da Americanas come\u00e7ou \u201cmuito acelerado\u201d ap\u00f3s o Dia das Crian\u00e7as, disse o executivo.<\/p>\n\n\n\n<p>A empresa tamb\u00e9m vem elevando incentivos no frete a lojistas do marketplace e lan\u00e7ou \u00e1rea de lojas oficiais, com subs\u00eddio aos vendedores. <\/p>\n\n\n\n<p>Assim, a varejista antecipou um pouco as <strong>ofertas da Black Friday<\/strong>, no dia 24 de outubro, intitulado &#8220;esquenta Black Friday&#8221;. Em entrevista ao Infomoney, Marcelli Valle, gerente de branding da Americanas, destacou a estrat\u00e9gia de usar influenciadores digitais para impulsionar as vendas.<\/p>\n\n\n\n<p>Um dos influenciadores que s\u00e3o apostas da Americanas \u00e9 o narrador Galv\u00e3o Bueno, que narrou a campanha de vendas de TVs: &#8220;Haja televis\u00e3o&#8221;, dizia ele, em alus\u00e3o ao famoso bord\u00e3o &#8220;Haja Cora\u00e7\u00e3o&#8221;. A companhia tamb\u00e9m utilizou a estrat\u00e9gia de &#8220;live commerce&#8221; , que transmite as promo\u00e7\u00f5es ao vivo no YouTube, em uma parceria com o Google.<\/p>\n\n\n\n<p>Para os vendedores, haver\u00e1 subs\u00eddio de at\u00e9 50% ao frete, independentemente da data de entrada na plataforma, durante o per\u00edodo, disse a empresa. <\/p>\n\n\n\n<p>Al\u00e9m de tudo isso, a Americanas est\u00e1 com cerca de 20 modelos para campanhas na Black Friday, acima de 2021, embora a empresa n\u00e3o tenha especificado a diferen\u00e7a. <\/p>\n\n\n\n<p>A empresa tamb\u00e9m aposta em live commerces, com promo\u00e7\u00f5es anunciadas ao vivo no canal de vendas do YouTube, em parceria com o Google.<\/p>\n\n\n\n<p>No terceiro trimestre deste ano, as vendas no marketplace da Americanas subiram apenas 0,3%. Concorrentes registraram n\u00fameros mais altos, como o <a class=\"suno-keyword\" data-force=\"yes\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/acoes\/MGLU3\/\" target=\"_blank\" rel=\"noopener\">Magazine Luiza (MGLU3)<\/a>, cujas vendas no marketplace cresceram 0,9%. No Mercado Livre esse mesmo indicador avan\u00e7ou 20%.<\/p>\n\n\n\n<p>Enquanto isso, as vendas online de itens pr\u00f3prios da<strong> Americanas <\/strong>registrou queda de quase 32% no per\u00edodo.<\/p>\n\n\n\n<p><\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-investindo-em-fiis\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Fundos-Imobiliarios-Mobile-1.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Fundos-Imobiliarios-Desktop-1.jpg\"\n\t\t\t\t\tdata-promo-id=\"313843\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Fundos-Imobiliarios-Desktop-1.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\t\t<div class=\"web-stories-list alignnone has-archive-link is-view-type-carousel is-style-default is-carousel\" data-id=\"1\">\n\t\t\t<div\n\t\t\tclass=\"web-stories-list__inner-wrapper carousel-1\"\n\t\t\tstyle=\"--ws-story-max-width:185px\"\n\t\t\t>\n\t\t\t\t\t\t<div class=\"web-stories-list__archive-link\">\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/\">\n\t\t\t\tVisualizando todos Stories\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"web-stories-list__carousel carousel\"\n\t\t\t\t\tdata-id=\"carousel-1\"\n\t\t\t\t\tdata-prev=\"Voltar\"\n\t\t\t\t\tdata-next=\"Avan\u00e7ar\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/por-que-as-acoes-da-nvidia-estao-despencando\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-pexels-stasknop-19356873-scaled-1.webp\"\n\t\t\t\t\t\talt=\"Por que as a\u00e7\u00f5es da Nvidia est\u00e3o despencando?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-pexels-stasknop-19356873-scaled-1.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-pexels-stasknop-19356873-scaled-1-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-pexels-stasknop-19356873-scaled-1-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tPor que as a\u00e7\u00f5es da Nvidia est\u00e3o despencando?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/quanto-falta-para-elon-musk-se-tornar-trilionario\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-Elon-Musk-jpg.webp\"\n\t\t\t\t\t\talt=\"Quanto falta para Elon Musk se tornar trilion\u00e1rio?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-Elon-Musk-jpg.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-Elon-Musk-jpg-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-Elon-Musk-jpg-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tQuanto falta para Elon Musk se tornar trilion\u00e1rio?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/ate-onde-vai-a-alta-do-ibovespa\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-iStock-1215609239-jpg.webp\"\n\t\t\t\t\t\talt=\"At\u00e9 onde vai a alta do Ibovespa?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-iStock-1215609239-jpg.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-iStock-1215609239-jpg-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/11\/cropped-iStock-1215609239-jpg-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tAt\u00e9 onde vai a alta do Ibovespa?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/banco-brasileiro-itau-lista-marcas-mais-valiosas-mundo\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/cropped-predio-itau.webp\"\n\t\t\t\t\t\talt=\"Banco brasileiro est\u00e1 entre as 500 marcas mais valiosas do mundo\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/cropped-predio-itau.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/cropped-predio-itau-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2024\/01\/cropped-predio-itau-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tBanco brasileiro est\u00e1 entre as 500 marcas mais valiosas do mundo\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/flamengo-lista-times-mais-ricos-do-mundo-hoje\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-brazil-6755874_1280-jpg.webp\"\n\t\t\t\t\t\talt=\"Flamengo na lista! Veja os times mais ricos do mundo hoje\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-brazil-6755874_1280-jpg.webp 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-brazil-6755874_1280-jpg-225x300.webp 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2026\/01\/cropped-brazil-6755874_1280-jpg-150x200.webp 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tFlamengo na lista! Veja os times mais ricos do mundo hoje\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Voltar\" class=\"glider-prev\"><\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Avan\u00e7ar\" class=\"glider-next\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Americanas (AMER3) diz ter se preparado com anteced\u00eancia para a Black Friday e para a Copa do Mundo, trazendo a\u00e7\u00f5es de frete, servi\u00e7o e marketing voltadas para as datas. Americanas. Foto: Divulga\u00e7\u00e3o Atualmente, o marketplace, de venda de lojistas, \u00e9 o maior neg\u00f3cio da Americanas, com mais de 60% das vendas digitais da plataforma. [&hellip;]<\/p>\n","protected":false},"author":195,"featured_media":223986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[106605,105815],"suno_strategy":[],"class_list":["post-323808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-americanas-s-a-amer3","tag-especial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday: Americanas (AMER3) aposta no marketplace e influencers<\/title>\n<meta name=\"description\" content=\"A Americanas (AMER3) se preparou com anteced\u00eancia para a Black Friday e para a Copa do Mundo, trazendo a\u00e7\u00f5es de frete, servi\u00e7o e marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Anteriormente trabalhou como Rep\u00f3rter no Mercado News e produziu relat\u00f3rios e artigos sobre empresas de capital aberto.","url":"https:\/\/www.suno.com.br\/noticias\/author\/ana-clara-macedo\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/americanas-amer3-black-friday\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/01\/Foto-APP-Americanas-400x200.jpg\" alt=\"Black Friday: Americanas (AMER3) aposta no marketplace, transmiss\u00f5es ao vivo e influencers para aumentar vendas\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/americanas-amer3-black-friday\/\"><h2 class=\"content__title\">Black Friday: Americanas (AMER3) aposta no marketplace, transmiss\u00f5es ao vivo e influencers para aumentar vendas<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/ana-clara-macedo\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/40810da86786bd5619f8cd594b0f44ef?s=96&#038;r=g\" alt=\"Ana Clara Macedo\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/ana-clara-macedo\/\"><span itemprop=\"author\">Ana Clara Macedo<\/span><\/a><\/span><time datetime=\"2022-11-25T15:36:20-03:00\" itemprop=\"datePublished\">25\/11\/2022 15:36<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/323808"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/195"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=323808"}],"version-history":[{"count":3,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/323808\/revisions"}],"predecessor-version":[{"id":324155,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/323808\/revisions\/324155"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/223986"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=323808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=323808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=323808"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=323808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}