{"id":323142,"date":"2022-11-24T15:38:19","date_gmt":"2022-11-24T18:38:19","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=323142"},"modified":"2022-11-24T15:38:25","modified_gmt":"2022-11-24T18:38:25","slug":"via-viia3-black-friday-copa-2022","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/via-viia3-black-friday-copa-2022\/","title":{"rendered":"Via (VIIA3) est\u00e1 &#8216;extremamente otimista&#8217; com Black Friday em meio \u00e0 Copa; veja por qu\u00ea"},"content":{"rendered":"<p>A Black Friday de 2022 tem grande potencial para incrementar o faturamento das varejistas, especialmente os grandes players que concentram maior <a class=\"suno-keyword\" data-force=\"no\" data-priority=\"2\" href=\"https:\/\/www.suno.com.br\/artigos\/market-share\/\" target=\"_blank\" rel=\"noopener\">market share<\/a> no Brasil &#8211; como a <a href=\"https:\/\/www.suno.com.br\/acoes\/viia3\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Via <\/strong>(VIIA3)<\/a>.<\/p><div class=\"videoFull \">\n\t\t\t<div class=\"videoWrapper yt-lazyload center\"\n\t\t\t\tdata-width=\"960\"\n\t\t\t\tdata-height=\"540\"\n\t\t\t\tdata-id=\"q63K5jQ-uEw\"\n\t\t\t\tdata-alt=\"V\u00eddeo do YouTube - clique para reproduzir\"\n\t\t\t\tdata-logo=\"3\"\n\t\t\t\tdata-imagequality=\"maxres\">\n\t\t\t<\/div>\n\t\t<\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"VAREJO: VALE A PENA INVESTIR? | MGLU3, AMER3, VIIA3, CASH3 | Raio-X do Setor\",\"description\":\"O Raio-X \u00e9 o programa do Suno Not\u00edcias que abre espa\u00e7o para um olhar mais atento aos diferentes setores que comp\u00f5em o \u00edndice de refer\u00eancia da B3, o Ibovespa. Toda quarta-feira, ao meio-dia, gestores e especialistas conversam com nossos jornalistas e explicam as oportunidades e os desafios um setor diferente, falam sobre os pap\u00e9is importantes\u2026\",\"duration\":\"PT36M17S\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/q63K5jQ-uEw\",\"regionsAllowed\":\"pt-BR\",\"interactionStatistic\":{\"@type\":\"InteractionCounter\",\"interactionType\":{\"@type\":\"WatchAction\"},\"userInteractionCount\":1736},\"thumbnailUrl\":\"https:\/\/i.ytimg.com\/vi\/q63K5jQ-uEw\/default.jpg\",\"uploadDate\":\"2022-08-24T15:39:06Z\"}<\/script>\n\n\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp2.suno.com.br\/cl\/black-friday-2025\/?utm_campaign=_SNCDF0E4858_\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/10\/Artigos-e-Noticias-Banner-Home-artigos-01-Mobile_-400x300-1-png.webp\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/10\/Artigos-e-Noticias-Banner-Home-artigos-01-Desktop_-1420x240-1-png.webp\"\n\t\t\t\t\tdata-promo-id=\"311259\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/10\/Artigos-e-Noticias-Banner-Home-artigos-01-Desktop_-1420x240-1-png.webp\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>A varejista aposta em um <a class=\"suno-keyword\" data-force=\"no\" data-priority=\"1\" href=\"https:\/\/www.suno.com.br\/artigos\/ticket-medio\/\" target=\"_blank\" rel=\"noopener\">ticket m\u00e9dio<\/a> alto, <a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/mercado-livre-meli34-black-friday-compras\/\" target=\"_blank\" rel=\"noreferrer noopener\">acima dos R$ 2 mil<\/a>, com produtos eletroeletr\u00f4nicos sendo relevantes para elevar o gasto com consumo dos brasileiros. Nesse aspecto, a Via aposta principalmente em televisores e smartphones.<\/p>\n\n\n\n<p>Nesse sentido, a varejista inclusive antecipou em uma semana as ofertas, visando a sazonalidade da <strong>Copa do Mundo no mesmo per\u00edodo da Black Friday<\/strong>&#8211; o que \u00e9 frequentemente citado por players do setor como um coincid\u00eancia positiva para as receitas.<\/p>\n\n\n\n<p>Em per\u00edodos de Copa do Mundo, <strong>o faturamento com TVs<\/strong> tende a aumentar de 25% a 30%, e esse patamar pode ser ainda mais potencializado com os <strong>descontos da Black Friday<\/strong>.<\/p>\n\n\n\n<p>A Via, vendo esse cen\u00e1rio, tamb\u00e9m ofereceu descontos volumosos &#8211; de at\u00e9 70% &#8211; e modalidades de pagamento que possibilitam em at\u00e9 30 vezes sem juros no CDC e no carn\u00ea.<\/p>\n\n\n\n<p>A companhia tamb\u00e9m revelou ao<strong> Suno Not\u00edcias<\/strong> ter feito cerca de mil contrata\u00e7\u00f5es visando o per\u00edodo de fim de ano.<\/p>\n\n\n\n\t<div data-element=\"shortcode-read-more\" class=\"readToo\">\n\t\t\t\t<span class=\"readToo__title\">Leia mais<\/span>\n\t\t\t\t<ul class=\"readToo__list\">\n\t\t\t<li><a href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-2022-ofertas-magazine-luiza-mglu3-aliexpress\/\">Black Friday: Magazine Luiza (MGLU3) e AliExpress anunciam descontos de at\u00e9 90%; veja ofertas<\/a><\/li><li><a href=\"https:\/\/www.suno.com.br\/noticias\/via-viia3-acordo-com-bradesco-bbdc4-pode-ter-impacto-superior-a-r-32-bi\/\">Via (VIIA3): Acordo com Bradesco (BBDC4) pode ter impacto superior a R$ 3,2 bi<\/a><\/li><li><a href=\"https:\/\/www.suno.com.br\/noticias\/magazine-luiza-mglu3-black-friday-2022\/\">Magazine Luiza (MGLU3) pode ter &#8220;maior Black Friday de todos os tempos&#8221; em 2022, diz diretor<\/a><\/li><li><a href=\"https:\/\/www.suno.com.br\/noticias\/magazine-luiza-mgu3-americanas-amer3-casas-bahia-viia3-queima-de-estoque\/\">Magazine Luiza (MGLU3), Americanas (AMER3) e Casas Bahia (VIIA3) fazem queima de estoque com descontos de at\u00e9 80%<\/a><\/li>\t\t<\/ul>\n\t<\/div>\n\n\n\n\n<p>&#8220;A Black Friday funciona como aquecimento para o Natal. Refor\u00e7amos equipes nos centros de distribui\u00e7\u00e3o desde j\u00e1 para atender todo o per\u00edodo\u201d.<\/p>\n\n\n\n<p>Abel Ornelas Vieira, o Chief Operatin Officer (COO) da Via, concedeu entrevista exclusiva ao Suno Not\u00edcias  e citou otimismo com o per\u00edodo.<\/p>\n\n\n\n<p>&#8220;O grande diferencial deste ano \u00e9 a Copa. Antecipamos a Black Friday para a semana passada e come\u00e7amos as entregas para garantir <strong>TVs para os consumidores j\u00e1 assistirem o primeiro jogo do Brasil na Copa<\/strong>&#8220;, conta.<\/p>\n\n\n\n<p>Abel relata que as <strong>negocia\u00e7\u00f5es da Via com a ind\u00fastria<\/strong> visaram, ali\u00e1s, televis\u00f5es com ticket mais alto &#8211; com aparelhos de 65 a 85 polegadas, por exemplo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-via-aposta-em-pix-de-graca-na-copa-do-mundo\">Via aposta em &#8216;Pix de gra\u00e7a&#8217; na Copa do Mundo<\/h2>\n\n\n\n<p>Al\u00e9m das promo\u00e7\u00f5es e do investimento em aumentar o <strong>estoque de TVs da Via<\/strong>, a companhia aposta em uma promo\u00e7\u00e3o especial vinculada \u00e0 Copa.<\/p>\n\n\n\n<p>O &#8216;Gol de Pix&#8217; disponibilizar\u00e1 uma transa\u00e7\u00e3o para os consumidores a cada gol da sele\u00e7\u00e3o na Copa do Mundo. A promo\u00e7\u00e3o, \u00e9 claro, est\u00e1 vinculada aos produtos adquiridos pelo consumidor.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/12\/Ebook-Acoes-Mobile.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/12\/Ebook-Acoes-Desktop.webp\"\n\t\t\t\t\tdata-promo-id=\"311260\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/12\/Ebook-Acoes-Desktop.webp\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n\n\n\n<p>&#8220;No Ponto [antigo Ponto Frio] temos o Pix do Milh\u00e3o, que a\u00ed \u00e9 um sorteio, com cupons recebidos a cada R$ 100 em compras, concorrendo a um <strong>Pix de R$ 1 milh\u00e3o<\/strong>&#8220;, acrescenta Abel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VIIA3 \u00e9 tech?<\/h2>\n\n\n\n<p>Questionado sobre a proporcionalidade das vendas no <strong>marketplace da Via<\/strong>, o COO da companhia apontou que espera que a porcentagem de vendas siga no mesmo patamar do restante do ano.<\/p>\n\n\n\n<p>Al\u00e9m disso, espera que o consumidor siga abusando da modalidade h\u00edbrida de compras, em que a transa\u00e7\u00e3o \u00e9 feita digitalmente, mas com uma retirada em loja f\u00edsica.<\/p>\n\n\n\t\t<div class=\"web-stories-list alignnone has-archive-link is-view-type-carousel is-style-default is-carousel\" data-id=\"1\">\n\t\t\t<div\n\t\t\tclass=\"web-stories-list__inner-wrapper carousel-1\"\n\t\t\tstyle=\"--ws-story-max-width:185px\"\n\t\t\t>\n\t\t\t\t\t\t<div class=\"web-stories-list__archive-link\">\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/\">\n\t\t\t\tVisualizando todos Stories\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"web-stories-list__carousel carousel\"\n\t\t\t\t\tdata-id=\"carousel-1\"\n\t\t\t\t\tdata-prev=\"Voltar\"\n\t\t\t\t\tdata-next=\"Avan\u00e7ar\"\n\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/via-viia3-entenda-alta-2t22\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/07\/cropped-9049e7c5-via-vvar3-loja-casasbahia-1-640x853.jpg\"\n\t\t\t\t\t\talt=\"Via (VIIA3) sobe 7% ap\u00f3s resultado; veja an\u00e1lises\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/07\/cropped-9049e7c5-via-vvar3-loja-casasbahia-1.jpg 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/07\/cropped-9049e7c5-via-vvar3-loja-casasbahia-1-225x300.jpg 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/07\/cropped-9049e7c5-via-vvar3-loja-casasbahia-1-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tVia (VIIA3) sobe 7% ap\u00f3s resultado; veja an\u00e1lises\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/via-viia3-megaloja-casas-bahia\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-Visao-noturna-da-fachada-da-loja_divulgacao-7-scaled-1-640x853.jpg\"\n\t\t\t\t\t\talt=\"Via (VIIA3): Megaloja da Casas Bahia quer virar ponto tur\u00edstico\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-Visao-noturna-da-fachada-da-loja_divulgacao-7-scaled-1.jpg 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-Visao-noturna-da-fachada-da-loja_divulgacao-7-scaled-1-225x300.jpg 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-Visao-noturna-da-fachada-da-loja_divulgacao-7-scaled-1-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tVia (VIIA3): Megaloja da Casas Bahia quer virar ponto tur\u00edstico\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/burger-king-lanches-de-graca-black-friday-como-conseguir\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/07\/cropped-7161c9f2-64322320_2436020319753621_1341860547636756480_n-640x853.jpg\"\n\t\t\t\t\t\talt=\"Black Friday: Burger King ter\u00e1 lanches de gra\u00e7a; veja como conseguir\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/07\/cropped-7161c9f2-64322320_2436020319753621_1341860547636756480_n.jpg 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/07\/cropped-7161c9f2-64322320_2436020319753621_1341860547636756480_n-225x300.jpg 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/07\/cropped-7161c9f2-64322320_2436020319753621_1341860547636756480_n-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tBlack Friday: Burger King ter\u00e1 lanches de gra\u00e7a; veja como conseguir\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/economizar-black-friday\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/10\/cropped-tamanna-rumee-9ROY8fXmTto-unsplash-scaled-1-640x853.jpg\"\n\t\t\t\t\t\talt=\"Black Friday: como economizar nas compras?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/10\/cropped-tamanna-rumee-9ROY8fXmTto-unsplash-scaled-1.jpg 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/10\/cropped-tamanna-rumee-9ROY8fXmTto-unsplash-scaled-1-225x300.jpg 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/10\/cropped-tamanna-rumee-9ROY8fXmTto-unsplash-scaled-1-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tBlack Friday: como economizar nas compras?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/ofertas-tvs-black-friday\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/11\/cropped-andres-jasso-kAxq92OhMJM-unsplash-scaled-1-640x853.jpg\"\n\t\t\t\t\t\talt=\"Veja as ofertas de TV na Black Friday\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/11\/cropped-andres-jasso-kAxq92OhMJM-unsplash-scaled-1.jpg 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/11\/cropped-andres-jasso-kAxq92OhMJM-unsplash-scaled-1-225x300.jpg 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/11\/cropped-andres-jasso-kAxq92OhMJM-unsplash-scaled-1-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tVeja as ofertas de TV na Black Friday\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/magazine-luiza-mglu3-black-friday-2022\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/09\/cropped-4f891df0-magazine-luiza-640x853.png\"\n\t\t\t\t\t\talt=\"Veja o que o Magazine Luiza (MGLU3) planeja para a Black Friday\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/09\/cropped-4f891df0-magazine-luiza.png 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/09\/cropped-4f891df0-magazine-luiza-225x300.png 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/09\/cropped-4f891df0-magazine-luiza-150x200.png 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tVeja o que o Magazine Luiza (MGLU3) planeja para a Black Friday\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/produtos-mais-desejos-black-friday\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/11\/cropped-81006ae9-black-friday-1-640x853.jpg\"\n\t\t\t\t\t\talt=\"Black Friday: veja os produtos mais desejados pelos brasileiros\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/11\/cropped-81006ae9-black-friday-1.jpg 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/11\/cropped-81006ae9-black-friday-1-225x300.jpg 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/11\/cropped-81006ae9-black-friday-1-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tBlack Friday: veja os produtos mais desejados pelos brasileiros\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/mercado-livre-meli34-black-friday-compras\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-blackfriday-scaled-2-640x853.jpg\"\n\t\t\t\t\t\talt=\"Mercado Livre (MELI34) revela tend\u00eancias de compra da Black Friday\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-blackfriday-scaled-2.jpg 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-blackfriday-scaled-2-225x300.jpg 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-blackfriday-scaled-2-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tMercado Livre (MELI34) revela tend\u00eancias de compra da Black Friday\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/black-friday-golpes-dicas\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/10\/cropped-tamanna-rumee-9ROY8fXmTto-unsplash-scaled-1-640x853.jpg\"\n\t\t\t\t\t\talt=\"Black Friday: como evitar golpes em compras online\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/10\/cropped-tamanna-rumee-9ROY8fXmTto-unsplash-scaled-1.jpg 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/10\/cropped-tamanna-rumee-9ROY8fXmTto-unsplash-scaled-1-225x300.jpg 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/10\/cropped-tamanna-rumee-9ROY8fXmTto-unsplash-scaled-1-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tBlack Friday: como evitar golpes em compras online\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div\n\t\t\t\tclass=\"web-stories-list__story\"\n\t\t\t\tdata-wp-interactive=\"web-stories-block\"\n\t\t\t\tdata-wp-context='{\"instanceId\":1}'\t\t\t\tdata-wp-on--click=\"actions.open\"\n\t\t\t\tdata-wp-on-window--popstate=\"actions.onPopstate\"\n\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"web-stories-list__story-poster\">\n\t\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/black-friday-magazine-luiza-americanas-descontos-desafio\/\" >\n\t\t\t\t\t<img\n\t\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-blackfriday-scaled-2-640x853.jpg\"\n\t\t\t\t\t\talt=\"Magalu (MGLU3) e Americanas (AMER3) t\u00eam desafio na Black Friday: quem dar\u00e1 mais desconto?\"\n\t\t\t\t\t\twidth=\"185\"\n\t\t\t\t\t\theight=\"308\"\n\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-blackfriday-scaled-2.jpg 640w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-blackfriday-scaled-2-225x300.jpg 225w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/11\/cropped-blackfriday-scaled-2-150x200.jpg 150w\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tsizes=\"(max-width: 640px) 100vw, 640px\"\n\t\t\t\t\t\t\t\t\t\t\t\tloading=\"lazy\"\n\t\t\t\t\t\tdecoding=\"async\"\n\t\t\t\t\t>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"web-stories-list__story-content-overlay\">\n\t\t\t\t\t\t\t<div class=\"story-content-overlay__title\">\n\t\t\t\t\tMagalu (MGLU3) e Americanas (AMER3) t\u00eam desafio na Black Friday: quem dar\u00e1 mais desconto?\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Voltar\" class=\"glider-prev\"><\/div>\n\t\t\t\t\t<div tabindex=\"0\" aria-label=\"Avan\u00e7ar\" class=\"glider-next\"><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<p>&#8220;N\u00e3o temos um foco necess\u00e1rio em um dos dois nichos, estamos aqui para atender bem o consumidor, independente se ele vai comprar na loja, no e-commerce ou vai retirar. A loja hoje trabalha muito bem na \u00faltima milha, dado que temos 1.124 lojas no Brasil&#8221;, analisa Abel.<\/p>\n\n\n\n<p>&#8220;Todos os dep\u00f3sitos est\u00e3o trabalhando 24h, e terminamos a esperamos entregar tudo da Black Friday em menos de uma semana. Temos mais de 400 mil entregadores de \u00faltima milha na ZapLog. Tenho 30 centros de distribui\u00e7\u00e3o (CDs) que somam 1,5 milh\u00e3o de metros quadrados, mais as lojas que funcionam como CDs. Estamos usando tudo isso para entregar r\u00e1pido poss\u00edvel&#8221;, acrescenta, sobre a log\u00edstica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketplace com foco em recorr\u00eancia<\/h2>\n\n\n\n<p>Desde 2019 a Via tem investido mais fortemente no marketplace e no segmento digital, em quie tem mais de 150 mil sellers.<\/p>\n\n\n\n<p>O COO revela que a expectativa \u00e9 de usar a plataforma com foco em &#8216;cauda longa&#8217;, na recorr\u00eancia de compra dos consumidores.<\/p>\n\n\n\n<p>&#8220;Conseguimos fazer o GMV (Volume Geral de Vendas) crescer em cima do 1P [modalidade de venda onde a varejista vende o produto para a <a class=\"suno-keyword\" target=\"_blank\" data-force=\"no\" data-priority=\"3\" href=\"https:\/\/www.suno.com.br\/artigos\/marketplace\/\" rel=\"noopener\">plataforma de marketplace<\/a>, que realiza a venda e a entrega]&#8221;, afirma.<\/p>\n\n\n\n<p>&#8220;Em 2022 estamos com estoques dentro do planejado, confort\u00e1veis. Diminu\u00edmos muito em 2021 por causa de problemas na China, o que n\u00e3o temos agora. Estamos muito otimistas e esperamos que logo ap\u00f3s o jogo [do Brasil contra a S\u00e9rvia, nesta quinta (24)] as vendas deslanchem&#8221;, conclui.<\/p>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/minicurso-investindo-fiis\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/07\/400x300-Minicurso-FIIS.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/07\/1420x240-Minicurso-FIIS.png\"\n\t\t\t\t\tdata-promo-id=\"311935\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/07\/1420x240-Minicurso-FIIS.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday de 2022 tem grande potencial para incrementar o faturamento das varejistas, especialmente os grandes players que concentram maior market share no Brasil &#8211; como a Via (VIIA3). A varejista aposta em um ticket m\u00e9dio alto, acima dos R$ 2 mil, com produtos eletroeletr\u00f4nicos sendo relevantes para elevar o gasto com consumo dos [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":310780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[286,768,105815,106935],"suno_strategy":[],"class_list":["post-323142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-acoes","tag-black-friday","tag-especial","tag-via-viia3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Via (VIIA3) est\u00e1 &#039;extremamente otimista&#039; com Black Friday em meio \u00e0 Copa<\/title>\n<meta name=\"description\" content=\"Abel Ornelas Vieira, o COO da Via, concedeu entrevista exclusiva ao Suno Not\u00edcias e citou otimismo com o per\u00edodo. Clique e confira!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suno.com.br\/noticias\/via-viia3-black-friday-copa-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Via (VIIA3) est\u00e1 &#039;extremamente otimista&#039; com Black Friday em meio \u00e0 Copa\" \/>\n<meta property=\"og:description\" content=\"Abel Ornelas Vieira, o COO da Via, concedeu entrevista exclusiva ao Suno Not\u00edcias e citou otimismo com o per\u00edodo. 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