{"id":311984,"date":"2022-10-26T18:10:44","date_gmt":"2022-10-26T21:10:44","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=311984"},"modified":"2022-10-26T18:10:44","modified_gmt":"2022-10-26T21:10:44","slug":"eleicoes-lula-bolsonaro-anuncio-facebook-google-tse","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/eleicoes-lula-bolsonaro-anuncio-facebook-google-tse\/","title":{"rendered":"Elei\u00e7\u00f5es 2022: Google (GOGL34) e Facebook (FBOK34) j\u00e1 faturam R$ 150 milh\u00f5es com an\u00fancios"},"content":{"rendered":"<p>No total, com as verbas vindas das <strong>elei\u00e7\u00f5es<\/strong>, foram cerca de R$ 150 milh\u00f5es faturados pelo Google (<a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/bdrs\/gogl34\/\" target=\"_blank\" rel=\"noopener\" data-force=\"yes\" data-priority=\"2\">GOGL34<\/a>) e pelo Facebook (<a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/bdrs\/fbok34\/\" target=\"_blank\" rel=\"noopener\" data-force=\"yes\" data-priority=\"2\">FBOK34<\/a>). Os dados s\u00e3o da plataforma DivulgaCand, do <a href=\"https:\/\/www.tse.jus.br\/\">Tribunal Superior Eleitoral (TSE)<\/a>.<\/p><div class=\"videoFull \">\n\t\t\t<div class=\"videoWrapper yt-lazyload center\"\n\t\t\t\tdata-width=\"960\"\n\t\t\t\tdata-height=\"540\"\n\t\t\t\tdata-id=\"Sij5DFM_OZ4\"\n\t\t\t\tdata-alt=\"V\u00eddeo do YouTube - clique para reproduzir\"\n\t\t\t\tdata-logo=\"3\"\n\t\t\t\tdata-imagequality=\"maxres\">\n\t\t\t<\/div>\n\t\t<\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"EXPECTATIVAS PARA COPOM | Lucro da WEG supera proje\u00e7\u00f5es | Elei\u00e7\u00f5es ofuscam eventos\",\"description\":\"#morningcall #Not\u00edcias #elei\u00e7\u00f5es2022 #elei\u00e7\u00f5es #jairbolsonaro #lula #wege3 #weg #copom #google #microsoft #santander #sanb11 \ud835\udc08\ud835\udc0d\ud835\udc12\ud835\udc02\ud835\udc11\ud835\udc04\ud835\udc15\ud835\udc00-\ud835\udc12\ud835\udc04 \ud835\udc0d\ud835\udc0e \ud835\udc02\ud835\udc00\ud835\udc0d\ud835\udc00\ud835\udc0b \ud835\udc04 \ud835\udc00\ud835\udc13\ud835\udc08\ud835\udc15\ud835\udc04 \ud835\udc0e \ud835\udc12\ud835\udc08\ud835\udc0d\ud835\udc0e \ud83d\udc47 https:\/\/bit.ly\/INSCREVA-SEATIVEOSINO \ud83d\udcda \ud83d\udcb8\ud835\udc02\ud835\udc28\ud835\udc27\ud835\udc2c\ud835\udc2d\ud835\udc2b\ud835\udc2e\ud835\udc1a \ud835\udc2e\ud835\udc26\ud835\udc1a \ud835\udc1c\ud835\udc1a\ud835\udc2b\ud835\udc2d\ud835\udc1e\ud835\udc22\ud835\udc2b\ud835\udc1a \ud835\udc1c\ud835\udc1a\ud835\udc26\ud835\udc29\ud835\udc1e\u00e3 \ud835\udc2e\ud835\udc2c\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc28 \ud835\udc1a\ud835\udc2c \ud835\udc2d\u00e1\ud835\udc2d\ud835\udc22\ud835\udc1c\ud835\udc1a\ud835\udc2c \ud835\udc1d\ud835\udc1a \ud835\udc12\ud835\udc2e\ud835\udc27\ud835\udc28 \ud835\udc1e \ud835\udc2d\ud835\udc1e\ud835\udc27\ud835\udc21\ud835\udc1a \ud835\udc2b\ud835\udc1e\ud835\udc2c\ud835\udc2e\ud835\udc25\ud835\udc2d\ud835\udc1a\ud835\udc1d\ud835\udc28\ud835\udc2c \ud835\udc1a\ud835\udc1c\ud835\udc22\ud835\udc26\ud835\udc1a \ud835\udc1d\ud835\udc1a \ud835\udc26\u00e9\ud835\udc1d\ud835\udc22\ud835\udc1a. \ud835\udc00 \ud835\udc01\ud835\udc25\ud835\udc1a\ud835\udc1c\ud835\udc24 \ud835\udc05\ud835\udc2b\ud835\udc22\ud835\udc1d\ud835\udc1a\ud835\udc32 \ud835\udc1e\ud835\udc2c\ud835\udc2d\u00e1 \ud835\udc1c\ud835\udc21\ud835\udc1e\ud835\udc20\ud835\udc1a\ud835\udc27\ud835\udc1d\ud835\udc28 \ud835\udc1e \ud835\udc2f\ud835\udc28\ud835\udc1c\u00ea \ud835\udc29\ud835\udc2b\ud835\udc1e\ud835\udc1c\ud835\udc22\ud835\udc2c\ud835\udc1a \ud835\udc1e\ud835\udc2c\ud835\udc2d\ud835\udc1a\ud835\udc2b \ud835\udc29\ud835\udc2b\ud835\udc1e\ud835\udc29\ud835\udc1a\ud835\udc2b\ud835\udc1a\ud835\udc1d\ud835\udc28 \ud835\udc29\ud835\udc1a\ud835\udc2b\ud835\udc1a \ud835\udc1a\ud835\udc29\ud835\udc2b\ud835\udc28\ud835\udc2f\ud835\udc1e\ud835\udc22\ud835\udc2d\ud835\udc1a\ud835\udc2b \ud835\udc1a\ud835\udc2c \ud835\udc26\ud835\udc1e\ud835\udc25\ud835\udc21\ud835\udc28\ud835\udc2b\ud835\udc1e\ud835\udc2c \ud835\udc28\ud835\udc1f\ud835\udc1e\ud835\udc2b\ud835\udc2d\ud835\udc1a\ud835\udc2c \ud835\udc1d\ud835\udc1a \ud835\udc12\ud835\udc2e\ud835\udc27\ud835\udc28\u2026\",\"duration\":\"PT37M22S\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/Sij5DFM_OZ4\",\"regionsAllowed\":\"pt-BR\",\"interactionStatistic\":{\"@type\":\"InteractionCounter\",\"interactionType\":{\"@type\":\"WatchAction\"},\"userInteractionCount\":1933},\"thumbnailUrl\":\"https:\/\/i.ytimg.com\/vi\/Sij5DFM_OZ4\/default.jpg\",\"uploadDate\":\"2022-10-26T12:42:22Z\"}<\/script>\n\n\t<p>\n\t\t<a href=\"https:\/\/lp2.suno.com.br\/cl\/black-friday-2025\/?utm_campaign=_SNCDF0E4858_\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/10\/Artigos-e-Noticias-Banner-Home-artigos-01-Mobile_-400x300-1-png.webp\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/10\/Artigos-e-Noticias-Banner-Home-artigos-01-Desktop_-1420x240-1-png.webp\"\n\t\t\t\t\tdata-promo-id=\"311259\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2025\/10\/Artigos-e-Noticias-Banner-Home-artigos-01-Desktop_-1420x240-1-png.webp\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Dentre os presidenci\u00e1veis, <a href=\"https:\/\/www.suno.com.br\/noticias\/lula-bolsonaro-quem-apoia-segundo-turno-eleicoes\/\">Simone Tebet (MDB)<\/a>\u00a0foi a que teve o maior gasto com as <strong>plataformas digitais nas elei\u00e7\u00f5es<\/strong>, com R$ 2,7 milh\u00f5es no acumulado total. A senadora e candidata derrotada no primeiro turno destinou esses recursos majoritariamente ao Facebook.<\/p>\n<p>Logo em seguida, no ranking, <a href=\"https:\/\/www.suno.com.br\/noticias\/web-stories\/veja-quais-acoes-mais-subiram-sob-lula-bolsonaro-temer-e-dilma\/\"><strong>Lula<\/strong> (PT)<\/a> aparece com gastos de R$ 2,2 milh\u00f5es entre o Google e o Facebook &#8211; e a primeira foi a &#8216;predileta&#8217; pelo presidenci\u00e1vel petista. Entre os an\u00fancios no Google est\u00e3o artigos dizendo que Lula \u00e9 inocente nos mais de 20 processos judiciais que soma.<\/p>\n<p>Esse comportamento vai na contram\u00e3o do observado na elei\u00e7\u00e3o de 2018, quando o <a href=\"https:\/\/www.suno.com.br\/noticias\/meta-facebook-processo-dados-vazados\/\">Facebook era o preferido dos candidatos<\/a>.<\/p>\n<p>Vale lembrar que plataformas como o Twitter (<a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/bdrs\/twtr34\/\" target=\"_blank\" rel=\"noopener\" data-force=\"yes\" data-priority=\"2\">TWTR34<\/a>) n\u00e3o aceitam propaganda pol\u00edtica.<\/p>\n<p><a href=\"https:\/\/www.suno.com.br\/noticias\/tags\/jair-bolsonaro\">Jair Bolsonaro (PL)<\/a> destinou cerca de R$ 13,7 milh\u00f5es em 645 pe\u00e7as anunciadas no Google. O atual presidente passou a gastar mais com esse tipo de publicidade no segundo turno.<\/p>\n<p>Uma fatia de mais de 85% dos an\u00fancios distribu\u00eddos t\u00eam formato de v\u00eddeo, mostrando que o foco dos investimentos no Google visa o YouTube. Tanto Lula quanto Bolsonaro miram mais eleitores de S\u00e3o Paulo e Minas na campanha do <strong>segundo turno<\/strong>.<\/p>\n<p>No Facebook, foram R$ 1,5 milh\u00e3o gastos por Bolsonaro, com diversas pe\u00e7as, ante R$ 768 mil do petista.<\/p>\n<p>Em segmenta\u00e7\u00f5es partid\u00e1rias, quem teve o maior gasto foi a Uni\u00e3o Brasil, com cerca de R$ 21 milh\u00f5es gastos em propagandas pol\u00edticas no Google e no Facebook.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/12\/Ebook-Acoes-Mobile.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/12\/Ebook-Acoes-Desktop.webp\"\n\t\t\t\t\tdata-promo-id=\"311260\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/12\/Ebook-Acoes-Desktop.webp\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<h2>Como \u00e9 o gasto com elei\u00e7\u00f5es nos EUA<\/h2>\n<p>Nos Estados Unidos, os gastos com\u00a0<strong>propaganda eleitoral<\/strong> representam cerca de 3% das receitas da Meta, a <a href=\"https:\/\/www.suno.com.br\/artigos\/o-que-e-uma-holding\/\">holding<\/a> que controla o Facebook.<\/p>\n<p>Foram US$ 264 milh\u00f5es com an\u00fancios no acumulado de 2020, ano da \u00faltima elei\u00e7\u00e3o presidencial que al\u00e7ou o democrata Joe Biden \u00e0 cadeira de Presidente dos Estados Unidos.<\/p>\n<p>Apesar disso, os conte\u00fados &#8211; nos EUA e no Brasil &#8211; t\u00eam sido mais monitorados pelas empresas de tecnologia. Por aqui, foram mais de 600 mil posts e an\u00fancios exclu\u00eddos durante o per\u00edodo de <strong>elei\u00e7\u00f5es<\/strong>.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/minicurso-investindo-fiis\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/07\/400x300-Minicurso-FIIS.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/07\/1420x240-Minicurso-FIIS.png\"\n\t\t\t\t\tdata-promo-id=\"311935\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/07\/1420x240-Minicurso-FIIS.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>No total, com as verbas vindas das elei\u00e7\u00f5es, foram cerca de R$ 150 milh\u00f5es faturados pelo Google (GOGL34) e pelo Facebook (FBOK34). Os dados s\u00e3o da plataforma DivulgaCand, do Tribunal Superior Eleitoral (TSE). Dentre os presidenci\u00e1veis, Simone Tebet (MDB)\u00a0foi a que teve o maior gasto com as plataformas digitais nas elei\u00e7\u00f5es, com R$ 2,7 milh\u00f5es [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":303563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[61],"tags":[697,733,701,1972],"suno_strategy":[],"class_list":["post-311984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica","tag-eleicoes","tag-facebook-fbok34","tag-google","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google (GOGL34) e Facebook (FBOK34) faturam R$ 150 mi nas Elei\u00e7\u00f5es<\/title>\n<meta name=\"description\" content=\"Dados do TSE mostram que os maiores gastos com an\u00fancios nas elei\u00e7\u00f5es n\u00e3o vieram de Lula ou Bolsonaro, mas de Simone Tebet. Confira!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suno.com.br\/noticias\/eleicoes-lula-bolsonaro-anuncio-facebook-google-tse\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google (GOGL34) e Facebook (FBOK34) faturam R$ 150 mi nas Elei\u00e7\u00f5es\" \/>\n<meta property=\"og:description\" content=\"Dados do TSE mostram que os maiores gastos com an\u00fancios nas elei\u00e7\u00f5es n\u00e3o vieram de Lula ou Bolsonaro, mas de Simone Tebet. 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