{"id":266647,"date":"2022-06-10T14:55:39","date_gmt":"2022-06-10T17:55:39","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=266647"},"modified":"2022-07-20T16:23:19","modified_gmt":"2022-07-20T19:23:19","slug":"esg-social-instituto-selo-social","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/esg-social-instituto-selo-social\/","title":{"rendered":"O ESG leva o &#8216;S&#8217; em considera\u00e7\u00e3o? Instituto &#8216;medir\u00e1 inclus\u00e3o social&#8217; de empresas brasileiras"},"content":{"rendered":"<p>Com a efervesc\u00eancia do <strong>ESG<\/strong> (<a href=\"https:\/\/www.suno.com.br\/guias\/esg\/\">ambiente, social e governan\u00e7a corporativa<\/a>), o Instituto Olga Kos de Inclus\u00e3o Cultural (IOK) ir\u00e1 mensurar o desempenho das empresas em rela\u00e7\u00e3o \u00e0s pr\u00e1ticas de inclus\u00e3o social, que representam o &#8216;S&#8217; da sigla.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/06\/esgg-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/06\/esgg-800x450.jpg\" width=\"800\" height=\"450\" alt=\"O ESG leva o &#8216;S&#8217; em considera\u00e7\u00e3o? Instituto &#8216;medir\u00e1 inclus\u00e3o social&#8217; de empresas brasileiras\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">ESG - Foto: Unsplash<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"138420\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Para fazer a an\u00e1lise, a <strong>institui\u00e7\u00e3o <\/strong>lan\u00e7ou a primeira m\u00e9trica de avalia\u00e7\u00e3o sobre as a\u00e7\u00f5es sociais dentro do conceito ESG. Ou seja: a ideia \u00e9 ter uma regra para definir o alcance das pr\u00e1ticas de inclus\u00e3o social.<\/p>\n<p>Com a valida\u00e7\u00e3o do <a href=\"http:\/\/www.inmetro.gov.br\/\">Instituto Nacional de Metrologia, Qualidade e Tecnologia (<strong>Inmetro<\/strong>)<\/a>, o selo Escala Cidad\u00e3 <strong>Olga Kos<\/strong> ter\u00e1 5 n\u00edveis e levar\u00e1 em conta 20 indicadores e 37 requisitos de avalia\u00e7\u00e3o, que buscam entender o quanto uma empresa \u00e9 inclusiva para todos os tipos de diferen\u00e7as, como g\u00eanero, idade, defici\u00eancia, etnia, religi\u00e3o, nacionalidade e orienta\u00e7\u00e3o sexual, entre outros.<\/p>\n<p>&#8220;Nos outros t\u00f3picos da sigla ESG j\u00e1 existem m\u00e9tricas claras, mas quando n\u00f3s olhamos para o <strong>social<\/strong> ainda n\u00e3o temos nada parecido no Pa\u00eds&#8221;, afirma a respons\u00e1vel pelo departamento de pesquisa do Instituto, Nat\u00e1lia Monaco.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>O presidente do instituto, Wolf Kos, explica que o processo de desenvolvimento da m\u00e9trica agora lan\u00e7ada come\u00e7ou h\u00e1 pelo menos dez anos e se deu pela dificuldade de entender e classificar se uma empresa tem boas pr\u00e1ticas no tema.<\/p>\n<h2>Monitoramento do ESG<\/h2>\n<p>A an\u00e1lise do desempenho ser\u00e1 feito por meio da identifica\u00e7\u00e3o, monitoramento e avalia\u00e7\u00e3o de como s\u00e3o as pr\u00e1ticas de <a href=\"https:\/\/www.suno.com.br\/noticias\/mercado-livre-meli34-vp-varejistas-estrangeiras\/\"><strong>inclus\u00e3o<\/strong> <\/a>dentro das companhias, al\u00e9m de tentar identificar as principais barreiras para que esse projeto seja desenvolvido internamente.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>&#8220;Essa escala n\u00e3o \u00e9 punitivista, \u00e9 uma escala de orienta\u00e7\u00e3o \u00e0s empresas&#8221;, comenta Kos.<\/p>\n<p>Ainda segundo o presidente do instituto, al\u00e9m da <a href=\"https:\/\/statusinvest.com.br\/etfs\/esgb11\">certifica\u00e7\u00e3o \u00e0s empresas<\/a>, a expectativa \u00e9 construir uma base de dados que possa colaborar com a cria\u00e7\u00e3o e aperfei\u00e7oamento de pol\u00edticas p\u00fablicas voltadas \u00e0 inclus\u00e3o de pessoas com defici\u00eancia (PcDs) no mercado de trabalho, que \u00e9 o foco principal do Instituto Olga Kos.<\/p>\n<p>Na \u00faltima quarta-feira, 1\u00ba de junho, o Inmetro formalizou a viabilidade do projeto. A partir de agora, as certificadoras que desejarem poder\u00e3o oferecer este servi\u00e7o \u00e0s organiza\u00e7\u00f5es interessadas em receber o Selo Olga Kos do <strong>ESG<\/strong>. As solicita\u00e7\u00f5es poder\u00e3o ser feitas no site do Inmetro, por meio da Coordena\u00e7\u00e3o Geral de Acredita\u00e7\u00e3o (Cgcre) da entidade.<\/p>\n<p class=\"newsProviderSignature\">Com Estad\u00e3o Conte\u00fado<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile-1.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t\tdata-promo-id=\"171998\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Com a efervesc\u00eancia do ESG (ambiente, social e governan\u00e7a corporativa), o Instituto Olga Kos de Inclus\u00e3o Cultural (IOK) ir\u00e1 mensurar o desempenho das empresas em rela\u00e7\u00e3o \u00e0s pr\u00e1ticas de inclus\u00e3o social, que representam o &#8216;S&#8217; da sigla. ESG &#8211; Foto: Unsplash Para fazer a an\u00e1lise, a institui\u00e7\u00e3o lan\u00e7ou a primeira m\u00e9trica de avalia\u00e7\u00e3o sobre as [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":266666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[60],"tags":[106444,75364],"suno_strategy":[],"class_list":["post-266647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercado","tag-agencias","tag-esg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ESG leva o &#039;S&#039; em considera\u00e7\u00e3o? IOK &#039;medir\u00e1&#039; inclus\u00e3o de empresas<\/title>\n<meta name=\"description\" content=\"Com cria\u00e7\u00e3o de um selo, o Instituto Olga Kos de Inclus\u00e3o Cultural ir\u00e1 medir a inclus\u00e3o social do ESG em empresas nacionais. Clique e confira!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suno.com.br\/noticias\/esg-social-instituto-selo-social\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESG leva o &#039;S&#039; em considera\u00e7\u00e3o? IOK &#039;medir\u00e1&#039; inclus\u00e3o de empresas\" \/>\n<meta property=\"og:description\" content=\"Com cria\u00e7\u00e3o de um selo, o Instituto Olga Kos de Inclus\u00e3o Cultural ir\u00e1 medir a inclus\u00e3o social do ESG em empresas nacionais. 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No YouTube e no Instagram, \u00e9 respons\u00e1vel pela produ\u00e7\u00e3o de Reels e Shorts do Suno Not\u00edcias. Anteriormente, trabalhou cobrindo economia e cotidiano no ND+ e para o ND, maior jornal impresso de Santa Catarina. Cursou um semestre letivo de Estudos de M\u00eddia na Universidad de Buenos Aires.","url":"https:\/\/www.suno.com.br\/noticias\/author\/eduardo-vargas\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/esg-social-instituto-selo-social\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/06\/esgg-400x200.jpg\" alt=\"O ESG leva o &#8216;S&#8217; em considera\u00e7\u00e3o? Instituto &#8216;medir\u00e1 inclus\u00e3o social&#8217; de empresas brasileiras\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/mercado\/\">Mercado<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/esg-social-instituto-selo-social\/\"><h2 class=\"content__title\">O ESG leva o &#8216;S&#8217; em considera\u00e7\u00e3o? Instituto &#8216;medir\u00e1 inclus\u00e3o social&#8217; de empresas brasileiras<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/eduardo-vargas\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/dac340933427a22924c9f99d1eb2e3f2?s=96&#038;r=g\" alt=\"Eduardo Vargas\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/eduardo-vargas\/\"><span itemprop=\"author\">Eduardo Vargas<\/span><\/a><\/span><time datetime=\"2022-06-10T14:55:39-03:00\" itemprop=\"datePublished\">10\/06\/2022 14:55<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/266647"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=266647"}],"version-history":[{"count":2,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/266647\/revisions"}],"predecessor-version":[{"id":266670,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/266647\/revisions\/266670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/266666"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=266647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=266647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=266647"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=266647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}