{"id":255545,"date":"2022-05-02T17:54:16","date_gmt":"2022-05-02T20:54:16","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=255545"},"modified":"2022-05-02T19:25:55","modified_gmt":"2022-05-02T22:25:55","slug":"burger-king-bkbr3-acusado-nao-usar-costela-whopper-costela","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/burger-king-bkbr3-acusado-nao-usar-costela-whopper-costela\/","title":{"rendered":"Ap\u00f3s o McPicanha sem picanha, Burger King (BKBR3) \u00e9 acusado de n\u00e3o usar costela no Whopper Costela"},"content":{"rendered":"<p>Ap\u00f3s o caso dos lanches &#8220;<strong>Novos McPicanha<\/strong>&#8220;, do <a href=\"https:\/\/www.suno.com.br\/noticias\/mcdonalds-mcdc34-retira-novos-mcpicanha-cardapio\/\">McDonald&#8217;s<\/a> (<a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/bdrs\/mcdc34\/\" target=\"_blank\" rel=\"noopener\" data-force=\"yes\" data-priority=\"2\">MCDC34<\/a>), que n\u00e3o t\u00eam picanha, ganhar repercuss\u00e3o, o <a href=\"https:\/\/www.suno.com.br\/acoes\/bkbr3\/\"><strong>Burger King<\/strong> (BKBR3)<\/a> \u00e9 alvo de reclama\u00e7\u00f5es de consumidores. Clientes dizem que o sandu\u00edche &#8220;<strong>Whopper Costela<\/strong>&#8221; n\u00e3o tem costela em sua composi\u00e7\u00e3o. O caso virou not\u00edcia nas redes sociais depois que um v\u00eddeo publicado no TikTok pelo advogado Fernando Chagas, que produz conte\u00fados sobre defesa dos direitos do consumidor.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/Whopper-Costela-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/Whopper-Costela-800x450.jpg\" width=\"800\" height=\"450\" alt=\"Ap\u00f3s o McPicanha sem picanha, Burger King (BKBR3) \u00e9 acusado de n\u00e3o usar costela no Whopper Costela\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Whopper Costela; Foto: Divulga\u00e7\u00e3o<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"240038\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>O advogado mostra as letras mi\u00fadas do <strong>an\u00fancio do Burger King<\/strong> sobre o &#8220;Whopper Costela&#8221;, que informa a composi\u00e7\u00e3o do hamb\u00farguer utilizado no lanche: paleta su\u00edna com aroma de costela.<\/p>\n<p>No site oficial do Burger King, a p\u00e1gina do lanche de costela descreve que o produto tem o amora de costela, mas n\u00e3o fala sobre o uso desse corte de carne no produto. &#8220;Um <strong>hamb\u00farguer de carne de porco<\/strong> com aquele aroma inconfund\u00edvel de Costelinha, pra ningu\u00e9m botar defeito&#8221;, diz.<\/p>\n<p>Com a repercuss\u00e3o do seu primeiro v\u00eddeo sobre o sandu\u00edche de <strong>picanha do Mc Donald&#8217;s<\/strong> no TikTok, o advogado e produtor de conte\u00fado da p\u00e1gina Seus Direitos explicou que decidiu analisar os ingredientes e a divulga\u00e7\u00e3o de outros lanches em redes de fast food, ap\u00f3s receber in\u00fameros pedidos de seguidores nas redes sociais.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Ao jornal O Estado de S. Paulo, Chagas conta que foi surpreendido com novos casos de marcas que comercializam produtos produzidos sem o principal ingrediente anunciado nas suas campanhas publicit\u00e1rias. &#8220;No caso do Burger King \u00e9 pior ainda: al\u00e9m do ingrediente n\u00e3o estar na composi\u00e7\u00e3o, quem consumia o lanche n\u00e3o era informado que o produto \u00e9 feito com paleta su\u00edna e n\u00e3o bovina&#8221;, afirma.<\/p>\n<p>Depois de divulgar o primeiro v\u00eddeo sobre o <strong>caso do &#8220;Whopper Costela<\/strong>&#8220;, o advogado foi procurado pelo Burger King. &#8220;Eles me mandaram uma mensagem pedindo meus contatos, para se explicar&#8221;, diz Chagas.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile-1.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t\tdata-promo-id=\"171998\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Diante da pol\u00eamica, a companhia alterou a descri\u00e7\u00e3o do produto no seu aplicativo para celular, trazendo logo no in\u00edcio do an\u00fancio a lista de ingredientes do lanche.<\/p>\n<p>Sobre a acusa\u00e7\u00e3o de publicidade enganosa, a <strong>rede de fast food<\/strong> afirmou que tem sido transparente com os seus clientes. Em nota, a companhia confirmou que o sandu\u00edche n\u00e3o \u00e9 produzido com carne de costela, mas sim com o corte paleta su\u00edna, al\u00e9m de um &#8220;aroma 100% natural de costela&#8221; na sua composi\u00e7\u00e3o<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Na semana passada, o McDonald&#8217;s tirou do card\u00e1pio no Pa\u00eds os lanches chamados &#8220;<strong>Novos McPicanha<\/strong>&#8220;. Apesar de feitos com 100% de carne bovina, os sandu\u00edches usavam aromas de picanha e foram notificados por diversos \u00f3rg\u00e3os de defesa do consumidor e pelo Conar por marketing enganoso.<\/p>\n<p>Questionado, o <strong>Burger King<\/strong> n\u00e3o respondeu se o lanche ser\u00e1 retirado do card\u00e1pio, ou se ser\u00e1 renomeado, como anunciou a rede<strong> concorrente McDonald&#8217;s<\/strong>.<\/p>\n<p class=\"newsProviderSignature\"><em>Com informa\u00e7\u00f5es do Estad\u00e3o Conte\u00fado<\/em><\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Ap\u00f3s o caso dos lanches &#8220;Novos McPicanha&#8220;, do McDonald&#8217;s (MCDC34), que n\u00e3o t\u00eam picanha, ganhar repercuss\u00e3o, o Burger King (BKBR3) \u00e9 alvo de reclama\u00e7\u00f5es de consumidores. Clientes dizem que o sandu\u00edche &#8220;Whopper Costela&#8221; n\u00e3o tem costela em sua composi\u00e7\u00e3o. O caso virou not\u00edcia nas redes sociais depois que um v\u00eddeo publicado no TikTok pelo advogado [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":255553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[106444,383,985],"suno_strategy":[],"class_list":["post-255545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-agencias","tag-burger-king-brasil-bkbr3","tag-mcdonalds-mcdc34"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Burger King (BKBR3) \u00e9 acusado de n\u00e3o usar costela no Whopper Costela<\/title>\n<meta name=\"description\" content=\"Burger King (BKBR3) \u00e9 alvo de reclama\u00e7\u00f5es de consumidores sobre o fato de o sandu\u00edche &quot;Whopper Costela&quot; n\u00e3o ter costela em sua composi\u00e7\u00e3o.\" 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