{"id":234029,"date":"2022-02-22T15:11:42","date_gmt":"2022-02-22T18:11:42","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=234029"},"modified":"2022-02-22T15:11:42","modified_gmt":"2022-02-22T18:11:42","slug":"renner-lren3-cea-ceab3-shein-brasil-impacto","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/renner-lren3-cea-ceab3-shein-brasil-impacto\/","title":{"rendered":"Renner (LREN3), C&#038;A (CEAB3): como o avan\u00e7o da Shein no Brasil impacta o varejo de moda?"},"content":{"rendered":"<p>A Shein, maior empresa de fast-fashion do mundo, est\u00e1 se preparando para desembarcar no Brasil, segundo mat\u00e9ria exclusiva do Neofeed. Diante disso, como fica o mercado para varejistas de moda como <a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/acoes\/LREN3\/\" target=\"_blank\" rel=\"noopener\" data-force=\"yes\" data-priority=\"2\">Lojas <strong>Renner<\/strong> (LREN3)<\/a>, <a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/acoes\/CEAB3\/\" target=\"_blank\" rel=\"noopener\" data-force=\"yes\" data-priority=\"2\">C&amp;A (CEAB3)<\/a> e Hering, que agora \u00e9 do <a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/acoes\/SOMA3\/\" target=\"_blank\" rel=\"noopener\" data-force=\"yes\" data-priority=\"2\">Grupo Soma (SOMA3)<\/a>?<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/daa149f3-lojas-renner-2-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/daa149f3-lojas-renner-2-800x450.webp\" width=\"800\" height=\"450\" alt=\"Renner (LREN3), C&#038;A (CEAB3): como o avan\u00e7o da Shein no Brasil impacta o varejo de moda?\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Lojas Renner (LREN3). Foto: Divulga\u00e7\u00e3o <\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>A<strong> varejista chinesa &#8211;<\/strong> febre entre o p\u00fablico mais jovem, de menos de 30 anos, principalmente &#8211; j\u00e1 fatura mais de R$ 2 bilh\u00f5es no mercado brasileiro, segundo estimativas do <a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/acoes\/BPAC11\/\" target=\"_blank\" rel=\"noopener\" data-force=\"yes\" data-priority=\"2\">BTG Pactual (BPAC11)<\/a>. Isso apenas por meio do seu aplicativo e a entrega de produtos importados.<\/p>\n<p>A <strong>Shein<\/strong> busca agora expandir o seu alcance. Recentemente, a companhia estruturou um escrit\u00f3rio e um centro de distribui\u00e7\u00e3o no Brasil. O pr\u00f3ximo passo, segundo o Neofeed, \u00e9 o contrato com parceiros locais para a produ\u00e7\u00e3o de roupas: dois documentos j\u00e1 teriam sido assinados com cl\u00e1usulas de confidencialidade.<\/p>\n<p>Em relat\u00f3rio, os analistas da XP Investimentos classificam o movimento como negativo para as varejistas brasileiras, com destaque para as opera\u00e7\u00f5es da <strong>Renner<\/strong>, <strong>C&amp;A<\/strong> e <strong>Hering<\/strong>.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<h2>Como ficam Renner, C&amp;A e Hering?<\/h2>\n<p>Para a XP, as principais prejudicadas s\u00e3o as <strong>varejistas brasileiras<\/strong> que focam na m\u00e9dia\/ baixa renda, visto que os <strong>pre\u00e7os da Shein<\/strong> competem principalmente com esse segmento no setor. Para a corretora, a varejista chinesa ganha nos seguintes aspectos:<\/p>\n<ul>\n<li>velocidade e atualidade dos itens de moda;<\/li>\n<li>vasto sortimento de produtos, e<\/li>\n<li>posicionamento de pre\u00e7o bastante competitivo.<\/li>\n<\/ul>\n<p>Mas existem pontos negativos tamb\u00e9m: falta de multicanalidade e problemas no processo de log\u00edstica reversa.<\/p>\n<p>Nesse sentido, o relat\u00f3rio indica ser importante observar os pr\u00f3ximos movimentos da Shein no Brasil, para ter mais informa\u00e7\u00f5es sobre o impacto para as varejistas locais.<\/p>\n<p>Em uma an\u00e1lise pr\u00e9via, eles indicam que as principais impactadas devem ser C&amp;A,<strong> Lojas Renner<\/strong> e Hering, nesta ordem.<\/p>\n<p>Para a <strong>Hering<\/strong>, o risco ainda \u00e9 menor, j\u00e1 que a empresa controlada pelo Grupo Soma se posiciona em moda b\u00e1sica, enquanto a Shein tem um perfil mais forte em moda<em> fast fashion<\/em>.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile-1.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t\tdata-promo-id=\"171998\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<h2>Um risco chamado Shein<\/h2>\n<figure id=\"attachment_234056\" aria-describedby=\"caption-attachment-234056\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-234056 size-large\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/02\/Shein-1024x683.jpg\" alt=\"Shein quer expandir no Brasil \" width=\"1024\" height=\"683\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/02\/Shein-1024x683.jpg 1024w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/02\/Shein-300x200.jpg 300w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/02\/Shein-768x512.jpg 768w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/02\/Shein-1536x1024.jpg 1536w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/02\/Shein-150x100.jpg 150w, https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/02\/Shein.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-234056\" class=\"wp-caption-text\">Loja Shein. Foto: Reprodu\u00e7\u00e3o\/ Facebook Shein<\/figcaption><\/figure>\n<p>Fundada na China em 2008, a Shein exporta atualmente para mais de 220 pa\u00edses, com base de produ\u00e7\u00e3o exclusiva em seu pa\u00eds de origem, &#8220;j\u00e1 que seu pre\u00e7o baixo n\u00e3o \u00e9 um diferencial entre concorrentes locais chineses&#8221;, pontua o relat\u00f3rio da XP.<\/p>\n<p>A varejista \u00e9 um grande sucesso entre os consumidores da Gera\u00e7\u00e3o Z &#8211; nascidos entre 1995 e 2010 &#8211; gra\u00e7as \u00e0 sua natureza digital e forte presen\u00e7a na plataforma Tik Tok. Al\u00e9m disso, a Shein pratica pre\u00e7os mais acess\u00edveis e tem atua\u00e7\u00e3o ativa com digital influencers nas m\u00eddias sociais.<\/p>\n<p>Nos \u00faltimos tempos, a empresa come\u00e7ou a se movimentar para criar opera\u00e7\u00f5es locais em alguns pa\u00edses, como Estados Unidos e Portugal. Os times da chinesa contam com centros de distribui\u00e7\u00e3o e\/ou lojas.<\/p>\n<p>No Brasil, a varejista chinesa, al\u00e9m de j\u00e1 incomodar gigantes como a <strong>Renner<\/strong>, avalia parcerias com fornecedores locais em categorias que nosso pa\u00eds \u00e9 produtivo, como jeans, indica a XP. O principal objetivo seria a melhora no tempo de produ\u00e7\u00e3o at\u00e9 a entrega.<\/p>\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"184190\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A Shein, maior empresa de fast-fashion do mundo, est\u00e1 se preparando para desembarcar no Brasil, segundo mat\u00e9ria exclusiva do Neofeed. Diante disso, como fica o mercado para varejistas de moda como Lojas Renner (LREN3), C&amp;A (CEAB3) e Hering, que agora \u00e9 do Grupo Soma (SOMA3)? Lojas Renner (LREN3). Foto: Divulga\u00e7\u00e3o A varejista chinesa &#8211; febre [&hellip;]<\/p>\n","protected":false},"author":102,"featured_media":130382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[1898,105816,542,803],"suno_strategy":[],"class_list":["post-234029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-ca-ceab3","tag-especialistas","tag-lojas-renner-lren3","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Renner (LREN3), C&amp;A (CEAB3): avan\u00e7o da Shein impacta varejistas?<\/title>\n<meta name=\"description\" content=\"Com o avan\u00e7o da Shein no Brasil, como fica a competi\u00e7\u00e3o no varejo de moda com Lojas Renner (LREN3) e C&amp;A (CEAB3)? 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