{"id":219352,"date":"2022-01-06T17:20:28","date_gmt":"2022-01-06T20:20:28","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=219352"},"modified":"2022-01-07T09:11:44","modified_gmt":"2022-01-07T12:11:44","slug":"magazine-luiza-mglu3-liquidacao-recorde","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/magazine-luiza-mglu3-liquidacao-recorde\/","title":{"rendered":"Magazine Luiza (MGLU3): Liquida\u00e7\u00e3o com recorde de ofertas gera filas"},"content":{"rendered":"<p>A varejista <a href=\"https:\/\/statusinvest.com.br\/acoes\/mglu3\"><strong>Magazine Luiza<\/strong> (MGLU3)<\/a> anunciou que cerca de 5 mil lojistas do seu marketplace participar\u00e3o do sald\u00e3o previsto para acontecer entre esta sexta-feira (7) e domingo (9). O n\u00famero de parceiros \u00e9 o mais alto j\u00e1 registrado pela plataforma e 3,4 vezes maior que a \u00faltima promo\u00e7\u00e3o desta escala, na Black Friday, em novembro de 2021.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/01\/LF-2022-SP-05-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/01\/LF-2022-SP-05-800x450.jpg\" width=\"800\" height=\"450\" alt=\"Magazine Luiza (MGLU3): Liquida\u00e7\u00e3o com recorde de ofertas gera filas\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Magazine Luiza. Foto: Divulga\u00e7\u00e3o.<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Al\u00e9m da promo\u00e7\u00e3o nos meios digitais, a empresa deve retomar o evento nas <strong>lojas f\u00edsicas<\/strong>, &#8220;gra\u00e7as ao avan\u00e7o da vacina\u00e7\u00e3o no pa\u00eds&#8221;. Os consumidores poder\u00e3o levar os produtos &#8211; como lavadoras de roupa, tanquinhos, geladeiras, fog\u00f5es e TVs &#8211; por pre\u00e7os menores que os praticados na Black Friday.<\/p>\n<p>Hoje, as lojas da empresa amanheceram com filas, que come\u00e7aram a se formar ainda de madrugada. Segundo a Magazine Luiza, a promo\u00e7\u00e3o aposta fortemente no sistema \u201cpegou, levou\u201d, no qual o consumidor leva para casa os produtos, inclusive itens de mostru\u00e1rio, na hora da compra.<\/p>\n<p>S\u00e3o 8 milh\u00f5es de itens em oferta &#8211; 60% a mais que o \u00faltimo evento com 5 milh\u00f5es &#8211; e descontos de at\u00e9 80% durante os tr\u00eas dias da promo\u00e7\u00e3o chamada <strong>Liquida\u00e7\u00e3o Fant\u00e1stica<\/strong>.<\/p>\n<p>Ao todo, o maketplace do Magalu conta com 120 mil lojistas ativos, dos quais 4% devem participar da <strong>promo\u00e7\u00e3o<\/strong> que acontece periodicamente no in\u00edcio de janeiro.<\/p>\n<p>De acordo com a companhia, a &#8220;expans\u00e3o faz parte da estrat\u00e9gia do Magalu de digitalizar o varejo brasileiro e aumentar a variedade de produtos \u00e0 disposi\u00e7\u00e3o de seus clientes&#8221;.<\/p>\n\n\t<div data-element=\"shortcode-read-more\" class=\"readToo\">\n\t\t\t\t<ul class=\"readToo__list\">\n\t\t\t<li><a href=\"https:\/\/www.suno.com.br\/noticias\/recomendacao-para-via-viia3-americanas-amer3-e-magalu-mglu3\/\">BTG rev\u00ea recomenda\u00e7\u00e3o para Via (VIIA3), Americanas (AMER3) e Magalu (MGLU3)<\/a><\/li><li><a href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-expectativa-magazine-luiza-mglu3-via-viia3-varejo\/\">Quem d\u00e1 mais? Magalu (MGLU3), Via (VIIA3) e Americanas (AMER3) t\u00eam desafio na Black Friday<\/a><\/li>\t\t<\/ul>\n\t<\/div>\n\n\n<h2>Descontos do Magazine Luiza acompanham momento do varejo no Brasil<\/h2>\n<p>Segundo o economista Rafael Perez, da <strong>Suno Research<\/strong>, o efeito da frustra\u00e7\u00e3o com as vendas no Brasil, desde a Black Friday, \u00e9 favorecer o ac\u00famulo de estoques. Agora as empresas do <strong>varejo<\/strong> buscam se desfazer deles.<\/p>\n<p>&#8220;A desacelera\u00e7\u00e3o do consumo vem por causa do aumento dos juros, que pegou em cheio a economia&#8221;, refor\u00e7a. De acordo com o especialista, o contexto da massa salarial, renda, infla\u00e7\u00e3o e desemprego aliados \u00e0 incerteza no horizonte sobre a dissemina\u00e7\u00e3o da Covid-19 fez as pessoas segurarem o consumo.<\/p>\n<p>Em espec\u00edfico, Perez destaca a redu\u00e7\u00e3o da demanda atual por produtos da linha branca, uma vez que, em antecipa\u00e7\u00e3o \u00e0s restri\u00e7\u00f5es de circula\u00e7\u00e3o em 2020, muitas pessoas aproveitaram o momento de ficar em casa para fazer a troca de eletrodom\u00e9sticos.<\/p>\n<p>&#8220;Isso explica muito o avan\u00e7o dos descontos que a <strong>Magazine Luiza<\/strong> deve fazer&#8221;, disse. &#8220;Principalmente para quem precisa ser estimulado a consumir. E a melhor forma \u00e9 sempre com muito desconto.&#8221;<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A varejista Magazine Luiza (MGLU3) anunciou que cerca de 5 mil lojistas do seu marketplace participar\u00e3o do sald\u00e3o previsto para acontecer entre esta sexta-feira (7) e domingo (9). O n\u00famero de parceiros \u00e9 o mais alto j\u00e1 registrado pela plataforma e 3,4 vezes maior que a \u00faltima promo\u00e7\u00e3o desta escala, na Black Friday, em novembro [&hellip;]<\/p>\n","protected":false},"author":145,"featured_media":219587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[105816,548,803],"suno_strategy":[],"class_list":["post-219352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-especialistas","tag-magazine-luiza-mglu3","tag-varejo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magazine Luiza (MGLU3): Liquida\u00e7\u00e3o com recorde de ofertas gera filas<\/title>\n<meta name=\"description\" content=\"A Magazine Luiza realiza neste pr\u00f3ximo fim de semana liquida\u00e7\u00e3o com descontos de at\u00e9 80%. 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