{"id":206587,"date":"2021-11-18T21:56:11","date_gmt":"2021-11-19T00:56:11","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=206587"},"modified":"2021-11-18T21:56:11","modified_gmt":"2021-11-19T00:56:11","slug":"black-friday-magazine-luiza-via-americanas","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/black-friday-magazine-luiza-via-americanas\/","title":{"rendered":"Black Friday de Magazine Luiza (MGLU3), Via (VIIA3) e varejistas &#8220;pode n\u00e3o ser t\u00e3o ruim quanto o esperado&#8221;, diz XP"},"content":{"rendered":"<p>A <strong>Black Friday<\/strong>, um dos principais per\u00edodos de vendas do setor varejista no ano, tamb\u00e9m \u00e9 um gatilho para a valoriza\u00e7\u00e3o de suas a\u00e7\u00f5es. Analisando as pesquisas de previs\u00e3o para o evento neste ano, a XP Investimentos manteve vis\u00e3o neutra para o setor. O mercado prev\u00ea a data deste ano mais morna para as empresas, com menor volume de vendas, estoques reduzidos e press\u00e3o inflacion\u00e1ria. A XP discorda: &#8220;Talvez n\u00e3o seja t\u00e3o ruim quanto o esperado&#8221;.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-800x450.webp\" width=\"800\" height=\"450\" alt=\"Black Friday de Magazine Luiza (MGLU3), Via (VIIA3) e varejistas &#8220;pode n\u00e3o ser t\u00e3o ruim quanto o esperado&#8221;, diz XP\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Vendas no Natal sobem, mas abaixo dos n\u00edveis de 2019. Foto: Pixabay<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>As principais varejistas &#8212; \u00a0<strong>Via<\/strong> (VIIA3), <a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/acoes\/MGLU3\/\" target=\"_blank\" rel=\"noopener\" data-force=\"yes\" data-priority=\"2\">Magazine Luiza (MGLU3)<\/a>, <strong>Americanas<\/strong> (AMER3) &#8212; j\u00e1 est\u00e3o com uma estrat\u00e9gia ativa de distribuir as promo\u00e7\u00f5es ao longo do m\u00eas de novembro. A XP v\u00ea a estrat\u00e9gia como uma maneira de evitar o pico do custo de aquisi\u00e7\u00e3o de clientes durante o final de semana p\u00f3s-Black Friday (27 e 28 de novembro).<\/p>\n<p>A <strong>Black Friday da Americanas<\/strong> oferecer\u00e1 a clientes promo\u00e7\u00f5es no aplicativo, no site e nas lojas f\u00edsicas, com 50% de cashback em pagamentos feitos por meio da Ame Digital.<\/p>\n<p>Para a <strong>Black Friday do Magazine Luiza<\/strong>, foi refor\u00e7ado o estoque de produtos premium e projetada uma demanda volumosa para a categoria. A varejista construiu um volume de estoque superior ao do ano passado para a data e ambiciona torn\u00e1-la a maior de sua hist\u00f3ria.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>A Casas Bahia e o Ponto, do grupo Via, anunciaram uma campanha especial para renegocia\u00e7\u00e3o de d\u00edvidas, que dar\u00e1 at\u00e9 90% de desconto para clientes com o carn\u00ea em atraso e a possibilidade de parcelar em at\u00e9 36 meses. A campanha ser\u00e1 v\u00e1lida at\u00e9 o dia 30.<\/p>\n<p>Al\u00e9m disso, a XP destacou como importantes as seguintes medidas:<\/p>\n<ul>\n<li>oferta de cupons exclusivos pr\u00e9-<strong>Black Friday da Via<\/strong>, focados nos aplicativos;<\/li>\n<li>Frete gr\u00e1tis e entrega em at\u00e9 3 horas da Americanas para produtos selecionados e realiza\u00e7\u00e3o de uma live-commerce especial no dia 11 de novembro, no app Americanas;<\/li>\n<li>SuperApp Magalu com at\u00e9 70% de desconto na categoria de vestu\u00e1rio e a campanha do \u201cCashback do Milh\u00e3o\u201d para os usu\u00e1rios do MagaluPay;<\/li>\n<li>Hora Black, do <strong>Mercado Livre<\/strong> (MELI34), com ofertas exclusivas diariamente \u00e0s 13h.<\/li>\n<\/ul>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile-1.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t\tdata-promo-id=\"171998\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<h2>Apesar de vendas recordes, Black Friday pode ter receita reduzida<\/h2>\n<p>As pesquisas mostram, no entanto, que mesmo com vendas recordes, a Black Friday deste ano pode apresentar <strong>receita reduzida<\/strong>.<\/p>\n<p>&#8220;Esperamos que a Black Friday apresente vendas melhores que o esperado, impulsionada principalmente por pre\u00e7os e um mix mais premium. Ainda assim, enxergamos um<strong> risco em rela\u00e7\u00e3o \u00e0 rentabilidade<\/strong>, com a Magalu inclusive provisionando R$ 395 milh\u00f5es em estoques, que devem ser dilu\u00eddos ao longo do 4T, devido \u00e0 maior competi\u00e7\u00e3o e um consumidor mais fragilizado diante da deteriora\u00e7\u00e3o macroecon\u00f4mica&#8221;, disseram os especialistas da XP.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Segundo a pesquisa da Confedera\u00e7\u00e3o Nacional do Com\u00e9rcio de Bens, Servi\u00e7os e Turismo (CNC), a data comemorativa deve movimentar R$ 3,93 bilh\u00f5es neste ano. Se descontada a <a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/artigos\/inflacao-acumulada\/\" target=\"_blank\" rel=\"noopener\" data-force=\"no\" data-priority=\"1\">infla\u00e7\u00e3o acumulada<\/a> em 12 meses, a receita do varejo com a data deve encolher 6,5% ante 2020.<\/p>\n\t<div data-element=\"shortcode-read-more\" class=\"knowMore\">\n\t\t\t\t<span class=\"knowMore__title\">Veja tamb\u00e9m<\/span>\n\t\t\t\t<a class=\"knowMore__link\" href=\"https:\/\/www.suno.com.br\/noticias\/limite-de-gastos-saudavel-black-friday\/\">\n\t\t\tComo definir um limite de gastos saud\u00e1vel na Black Friday?\t\t<\/a>\n\t<\/div>\n\n\n<p>&#8220;No geral, esperamos que a demanda venha, uma vez que a inten\u00e7\u00e3o de compra dos consumidores permanece elevada, apesar de enxergarmos um risco do lado de rentabilidade, dado que acreditamos que a convers\u00e3o de vendas s\u00f3 ocorrer\u00e1 se os pre\u00e7os e promo\u00e7\u00f5es se mostrarem atrativos. Com isso, mantemos nossa vis\u00e3o cautelosa para o segmento de e-commerce, enquanto os resultados das empresas de vestu\u00e1rio podem ser uma surpresa positiva&#8221;, conclui a previs\u00e3o de<strong> Black Friday<\/strong> da XP.<\/p>\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"184190\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A Black Friday, um dos principais per\u00edodos de vendas do setor varejista no ano, tamb\u00e9m \u00e9 um gatilho para a valoriza\u00e7\u00e3o de suas a\u00e7\u00f5es. Analisando as pesquisas de previs\u00e3o para o evento neste ano, a XP Investimentos manteve vis\u00e3o neutra para o setor. O mercado prev\u00ea a data deste ano mais morna para as empresas, [&hellip;]<\/p>\n","protected":false},"author":118,"featured_media":6561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[106605,768,105816,548,1235,106935,888],"suno_strategy":[],"class_list":["post-206587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-americanas-s-a-amer3","tag-black-friday","tag-especialistas","tag-magazine-luiza-mglu3","tag-mercado-livre-meli34","tag-via-viia3","tag-xp-investimentos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday das varejistas &quot;pode surpreender&quot;, prev\u00ea XP<\/title>\n<meta name=\"description\" content=\"A Black Friday do Magazine Luiza, Via e Americanas corre risco de rentabilidade, segundo relat\u00f3rio recente da XP...Saiba mais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-magazine-luiza-via-americanas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday das varejistas &quot;pode surpreender&quot;, prev\u00ea XP\" \/>\n<meta property=\"og:description\" content=\"A Black Friday do Magazine Luiza, Via e Americanas corre risco de rentabilidade, segundo relat\u00f3rio recente da XP...Saiba mais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suno.com.br\/noticias\/black-friday-magazine-luiza-via-americanas\/\" \/>\n<meta property=\"og:site_name\" content=\"Suno Not\u00edcias\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sunoresearch\" \/>\n<meta property=\"og:image\" 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