{"id":204530,"date":"2021-11-12T22:24:58","date_gmt":"2021-11-13T01:24:58","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=204530"},"modified":"2021-11-12T22:24:58","modified_gmt":"2021-11-13T01:24:58","slug":"black-friday-inflacao-varejo-promocoes","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/black-friday-inflacao-varejo-promocoes\/","title":{"rendered":"Black Friday: Infla\u00e7\u00e3o de dois d\u00edgitos arrefece varejo e promo\u00e7\u00f5es s\u00e3o menores"},"content":{"rendered":"<p>Em meio \u00e0 disparada da infla\u00e7\u00e3o, que em 12 meses chegou a 10,67%, a <strong>Black Friday<\/strong>, que ocorrer\u00e1 na \u00faltima sexta-feira do m\u00eas (dia 26), ter\u00e1 dois grandes desafios este ano. O primeiro \u00e9 mostrar ao consumidor que os pre\u00e7os ser\u00e3o menores do que os de um passado recente. <a href=\"https:\/\/www.suno.com.br\/artigos\/renda-ativa\/\">O outro \u00e9 fazer a oferta caber no bolso do brasileiro<\/a>, cuja renda est\u00e1 corro\u00edda.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/e0affdc9-viavarejo-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/e0affdc9-viavarejo-800x450.webp\" width=\"800\" height=\"450\" alt=\"Black Friday: Infla\u00e7\u00e3o de dois d\u00edgitos arrefece varejo e promo\u00e7\u00f5es s\u00e3o menores\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Varejo caiu 0,1% em agosto. Foto: Divulga\u00e7\u00e3o\/Via<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>&#8220;O consumidor perdeu a refer\u00eancia de compara\u00e7\u00e3o de pre\u00e7os <a href=\"https:\/\/www.suno.com.br\/artigos\/inflacao\/\">por causa da <strong>infla\u00e7\u00e3o<\/strong> elevada<\/a>&#8220;, diz o diretor de Varejo da consultoria GFK, Fernando Baialuna.<\/p>\n<p>A Black Friday supera o Natal na comercializa\u00e7\u00e3o de eletroeletr\u00f4nicos desde 2014 e j\u00e1 responde por um quinto dos neg\u00f3cios anuais desses itens, em valor. Este ano ser\u00e1 mais desafiador.<\/p>\n\t<div data-element=\"shortcode-read-more\" class=\"knowMore\">\n\t\t\t\t<span class=\"knowMore__title\">Leia mais<\/span>\n\t\t\t\t<a class=\"knowMore__link\" href=\"https:\/\/www.suno.com.br\/noticias\/vendas-varejo-recuo-acima-dobro-mercado-vendas-2021-setembro\/\">\n\t\t\tVendas no varejo decepcionam e recuam 1,3% em setembro\t\t<\/a>\n\t<\/div>\n\n\n<p>Por causa da press\u00e3o de custos em raz\u00e3o da <a href=\"https:\/\/www.suno.com.br\/artigos\/crise-economica-oportunidade-ou-ameaca\/\">escassez de mat\u00e9rias-primas<\/a> e alta do <a href=\"https:\/\/www.suno.com.br\/artigos\/cambio\/\"><strong>c\u00e2mbio<\/strong><\/a>, desde o in\u00edcio da pandemia houve um reajuste m\u00e9dio de 30% nos pre\u00e7os dos <strong>eletroeletr\u00f4nicos<\/strong> ao consumidor.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>&#8220;O produto que custava R$ 100 dois anos atr\u00e1s agora sai por R$ 130 e, com o desconto da Black Friday, vai para R$ 110&#8221;, compara. Isso quer dizer que, mesmo com o desconto, em muitos casos, o pre\u00e7o ser\u00e1 superior ao pr\u00e9-pandemia.<\/p>\n<h2>Esfor\u00e7o extra na Black Friday<\/h2>\n<p>Diante da dificuldade de cortar pre\u00e7os, as varejistas est\u00e3o promovendo a forma de pagamento para tornar a compra mais compat\u00edvel com a renda. A <a href=\"https:\/\/statusinvest.com.br\/acoes\/viia3\"><strong>Via<\/strong> (VIIA3)<\/a>, dona da Casas Bahia e do Ponto Frio, j\u00e1 est\u00e1 parcelando em at\u00e9 30 vezes no cart\u00e3o pr\u00f3prio as compras da Black Friday.<\/p>\n<p>A Lojas Cem \u00e9 outra grande rede varejista que pretende ampliar a quantidade de parcelas sem juros para tentar encaixar a presta\u00e7\u00e3o no or\u00e7amento do consumidor.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/ebook-como-analisar-uma-acao\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Mobile-1.jpg\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t\tdata-promo-id=\"171998\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='286'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/Ebook-Acoes-Desktop-1.jpg\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>&#8220;O consumidor est\u00e1 sem dinheiro: o <a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/artigos\/custo-vida\/\" target=\"_blank\" rel=\"noopener\" data-force=\"no\" data-priority=\"1\">custo de vida<\/a> com produtos b\u00e1sicos, como combust\u00edvel, comida, subiu muito e sobram menos recursos para a compra de outros itens&#8221;, diz o supervisor-geral da rede, Jos\u00e9 Domingos Alves. A expectativa \u00e9 de uma Black Friday &#8220;morna&#8221;.<\/p>\n<p>&#8220;Vamos vender um pouquinho mais em valor em rela\u00e7\u00e3o \u00e0 <strong>Black Friday<\/strong> do ano passado, mas a quantidade de produtos ser\u00e1 menor.&#8221;<\/p>\n<p><em>As informa\u00e7\u00f5es s\u00e3o do jornal O Estado de S. Paulo<\/em><\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Em meio \u00e0 disparada da infla\u00e7\u00e3o, que em 12 meses chegou a 10,67%, a Black Friday, que ocorrer\u00e1 na \u00faltima sexta-feira do m\u00eas (dia 26), ter\u00e1 dois grandes desafios este ano. O primeiro \u00e9 mostrar ao consumidor que os pre\u00e7os ser\u00e3o menores do que os de um passado recente. O outro \u00e9 fazer a oferta [&hellip;]<\/p>\n","protected":false},"author":73,"featured_media":130497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[62],"tags":[106444,768,105816,803,106935],"suno_strategy":[],"class_list":["post-204530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia","tag-agencias","tag-black-friday","tag-especialistas","tag-varejo","tag-via-viia3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday: Infla\u00e7\u00e3o de dois d\u00edgitos arrefece varejo e promo\u00e7\u00f5es<\/title>\n<meta name=\"description\" content=\"A Black Friday supera o Natal na comercializa\u00e7\u00e3o de eletroeletr\u00f4nicos desde 2014 e j\u00e1 responde por um quinto dos neg\u00f3cios anuais. 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No YouTube e no Instagram, \u00e9 respons\u00e1vel pela produ\u00e7\u00e3o de Reels e Shorts do Suno Not\u00edcias. Anteriormente, trabalhou cobrindo economia e cotidiano no ND+ e para o ND, maior jornal impresso de Santa Catarina. Cursou um semestre letivo de Estudos de M\u00eddia na Universidad de Buenos Aires.","url":"https:\/\/www.suno.com.br\/noticias\/author\/eduardo-vargas\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-inflacao-varejo-promocoes\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/e0affdc9-viavarejo-400x200.webp\" alt=\"Black Friday: Infla\u00e7\u00e3o de dois d\u00edgitos arrefece varejo e promo\u00e7\u00f5es s\u00e3o menores\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/economia\/\">Economia<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-inflacao-varejo-promocoes\/\"><h2 class=\"content__title\">Black Friday: Infla\u00e7\u00e3o de dois d\u00edgitos arrefece varejo e promo\u00e7\u00f5es s\u00e3o menores<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/eduardo-vargas\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/dac340933427a22924c9f99d1eb2e3f2?s=96&#038;r=g\" alt=\"Eduardo Vargas\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/eduardo-vargas\/\"><span itemprop=\"author\">Eduardo Vargas<\/span><\/a><\/span><time datetime=\"2021-11-12T22:24:58-03:00\" itemprop=\"datePublished\">12\/11\/2021 22:24<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/204530"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=204530"}],"version-history":[{"count":4,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/204530\/revisions"}],"predecessor-version":[{"id":205103,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/204530\/revisions\/205103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/130497"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=204530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=204530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=204530"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=204530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}