{"id":18486,"date":"2019-03-20T10:44:43","date_gmt":"2019-03-20T13:44:43","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=18486"},"modified":"2019-03-20T10:44:43","modified_gmt":"2019-03-20T13:44:43","slug":"servico-compras-instagram","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/servico-compras-instagram\/","title":{"rendered":"Servi\u00e7o de compras do Instagram ser\u00e1 chamado de &#8220;Checkout&#8221;"},"content":{"rendered":"<p>O Instagram anunciou que o aplicativo ter\u00e1 a fun\u00e7\u00e3o de comprar produtos que apare\u00e7am nas imagens para usu\u00e1rios dos Estados Unidos, conhecida com o Checkout.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/03\/92b75d12-instagram-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled newsContent__article__imgCapa--noCaption\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/03\/92b75d12-instagram-png.webp\" width=\"800\" height=\"450\" alt=\"Servi\u00e7o de compras do Instagram ser\u00e1 chamado de &#8220;Checkout&#8221;\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--hide\">Servi\u00e7o de compras do Instagram ser\u00e1 chamado de &quot;Checkout&quot;<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n<p>Agora, em <strong>publica\u00e7\u00f5es<\/strong> selecionadas do <strong>Instagram<\/strong>, os usu\u00e1rios poder\u00e3o clicar sobre determinados produtos e ver a sua imagem com uma descri\u00e7\u00e3o, o custo e um link, que encaminhar\u00e1 o usu\u00e1rio para<strong> efetuar a compra<\/strong>.<\/p>\n<figure id=\"attachment_18488\" aria-describedby=\"caption-attachment-18488\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18488 size-full\" src=\"https:\/\/storage.googleapis.com\/wp-noticias\/2019\/03\/92b75d12-instagram.png\" alt=\"Instagram\" width=\"640\" height=\"349\" \/><figcaption id=\"caption-attachment-18488\" class=\"wp-caption-text\">Servi\u00e7o de compras do Instagram &#8211; Foto: Reprodu\u00e7\u00e3o<\/figcaption><\/figure>\n<div class=\"wall protected-content\">\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"37\" data-block-id=\"3\">\n<p class=\"content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">De acordo com o aplicativo, o usu\u00e1rio n\u00e3o precisar\u00e1 sair do <strong>aplicativo<\/strong> para realizar a compra. No entanto, para a compra dever\u00e3o ser informados:<\/p>\n<ul>\n<li data-track-category=\"Link no Texto\">Nome;<\/li>\n<li data-track-category=\"Link no Texto\">E-mail;<\/li>\n<li data-track-category=\"Link no Texto\">Endere\u00e7o;<\/li>\n<li data-track-category=\"Link no Texto\">Dados de pagamento.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.suno.com.br\/noticias\/mp-investigar-whatsapp-facebook\/\">Saiba mais:\u00a0MP vai investigar integra\u00e7\u00e3o de Whatsapp, Facebook e Instagram<\/a><\/p>\n<p><a href=\"https:\/\/www.suno.com.br\/noticias\/zuckerberg-integracao-whatsapp-messenger\/\">Saiba mais:\u00a0Zuckerberg anuncia integra\u00e7\u00e3o entre Whatsapp e Facebook Messenger<\/a><\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"25\" data-block-id=\"4\">\n<h2 class=\"content-text__container \" data-track-category=\"Link no Texto\">Marcas que utilizar\u00e3o a plataforma<\/h2>\n<p>At\u00e9 o momento, 20 marcas v\u00e3o deixar o servi\u00e7o dispon\u00edvel. Entre elas:<\/p>\n<ul>\n<li><strong>Adidas;<\/strong><\/li>\n<li><strong>Dios;<\/strong><\/li>\n<li><strong>H&amp;M;<\/strong><\/li>\n<li><strong>Nike;<\/strong><\/li>\n<li><strong>Zara;<\/strong><\/li>\n<li><strong>Prada;<\/strong><\/li>\n<li><strong>Kylie Jenner<\/strong> (produtos de beleza).<\/li>\n<\/ul>\n<p>De acordo com o &#8220;The Wall Street Journal&#8221;, dessa forma, o Instagram pretende se aproveitar da popularidade dos perfis de moda, <strong>influencers<\/strong> e empresas que querem divulgar seus <strong>produtos<\/strong>.<\/p>\n<p>Segundo o chefe de produto do aplicativo, Vishal Shah, &#8220;da perspectiva do consumidor, estamos construindo uma experi\u00eancia de compra completa&#8221;.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"20\" data-block-id=\"8\">\n<p class=\"content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">Al\u00e9m disso, os usu\u00e1rios poder\u00e3o vincular sua conta da rede social com a do <strong>Paypal<\/strong>, fixando o servi\u00e7o de pagamento dentro do <strong>aplicativo<\/strong>. No entanto, al\u00e9m de oferecer compras, o Instagram deve utilizar os dados para refinar os algoritmos mostrar an\u00fancios adaptados para cada pessoa.<\/p>\n<\/div>\n<div class=\"mc-column content-text active-extra-styles \" data-block-type=\"unstyled\" data-block-weight=\"44\" data-block-id=\"9\">\n<p class=\"content-text__container \" data-track-category=\"Link no Texto\" data-track-links=\"\">&#8220;As pessoas j\u00e1 estavam comprando pelo Instagram. S\u00f3 estavam gastando mais tempo&#8221;, disse Shah.<\/p>\n<p data-track-category=\"Link no Texto\" data-track-links=\"\">Para as marcas que desejarem ter o servi\u00e7o dispon\u00edvel no <strong>Instagram<\/strong>, \u00e9 necess\u00e1rio que seja pago uma taxa. Tal taxa \u00e9 destinada para cobrir as despesas do processo de pagamento por cart\u00e3o de cr\u00e9dito e outros valores derivados de compra.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>O Instagram anunciou que o aplicativo ter\u00e1 a fun\u00e7\u00e3o de comprar produtos que apare\u00e7am nas imagens para usu\u00e1rios dos Estados Unidos, conhecida com o Checkout. Servi\u00e7o de compras do Instagram ser\u00e1 chamado de &quot;Checkout&quot; Agora, em publica\u00e7\u00f5es selecionadas do Instagram, os usu\u00e1rios poder\u00e3o clicar sobre determinados produtos e ver a sua imagem com uma descri\u00e7\u00e3o, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":18488,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[63],"tags":[],"suno_strategy":[],"class_list":["post-18486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internacional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Servi\u00e7o de compras do Instagram ser\u00e1 chamado de &quot;Checkout&quot;<\/title>\n<meta name=\"description\" content=\"Instagram ter\u00e1 servi\u00e7o de compras no aplicativo; Objetivo da empresa \u00e9 manter o usu\u00e1rio no app mesmo durante a comrpa. 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Antes da Suno, trabalhou em uma rede de televis\u00e3o, onde fazia reportagens sobre os mesmos temas. Estuda na Universidade Metodista de S\u00e3o Paulo.","url":"https:\/\/www.suno.com.br\/noticias\/author\/renan-bandeira\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/servico-compras-instagram\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/03\/92b75d12-instagram-400x200.webp\" alt=\"Servi\u00e7o de compras do Instagram ser\u00e1 chamado de &#8220;Checkout&#8221;\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/internacional\/\">Internacional<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/servico-compras-instagram\/\"><h2 class=\"content__title\">Servi\u00e7o de compras do Instagram ser\u00e1 chamado de &#8220;Checkout&#8221;<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/renan-bandeira\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/68359cdb608f14f11bbefcb78f3fc747?s=96&#038;r=g\" alt=\"Renan Bandeira\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/renan-bandeira\/\"><span itemprop=\"author\">Renan Bandeira<\/span><\/a><\/span><time datetime=\"2019-03-20T10:44:43-03:00\" itemprop=\"datePublished\">20\/03\/2019 10:44<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/18486"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=18486"}],"version-history":[{"count":0,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/18486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/18488"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=18486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=18486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=18486"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=18486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}