{"id":18189,"date":"2019-03-15T20:49:11","date_gmt":"2019-03-15T23:49:11","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=18189"},"modified":"2019-03-15T20:49:11","modified_gmt":"2019-03-15T23:49:11","slug":"lojas-marisa-prejuizo-lucro-trimestre","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/lojas-marisa-prejuizo-lucro-trimestre\/","title":{"rendered":"Lojas Marisa reverte preju\u00edzo e lucra R$ 159,5 milh\u00f5es no trimestre"},"content":{"rendered":"<p>A Lojas Marisa reverteu o preju\u00edzo de R$ 300 mil registrado no quarto trimestre de 2017 e lucrou R$ 159,5 milh\u00f5es no \u00faltimo trimestre. No ano, os ganhos foram de R$ 28,4 milh\u00f5es. A empresa divulgou seu balan\u00e7o na \u00faltima quinta (14).<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/03\/3ffa36fe-lojas-marisa-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled newsContent__article__imgCapa--noCaption\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/03\/3ffa36fe-lojas-marisa-800x450.webp\" width=\"800\" height=\"450\" alt=\"Lojas Marisa reverte preju\u00edzo e lucra R$ 159,5 milh\u00f5es no trimestre\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--hide\">Marisa divulga plano de recompra de a\u00e7\u00f5es. Foto: divulga\u00e7\u00e3o.<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n<p>Segundo a <strong>Marisa,<\/strong> o reconhecimento dos <strong>cr\u00e9ditos tribut\u00e1rios,<\/strong> no montante total de R$ 801,2 milh\u00f5es, teve impacto positivo nos ganhos. Essa influ\u00eancia foi reduzida em fun\u00e7\u00e3o das despesas\/provis\u00f5es relativas ao processo de reestrutura\u00e7\u00e3o.<\/p>\n<p><a href=\"https:\/\/www.suno.com.br\/noticias\/morgan-stanley-somos-educacao-kroton\/\">Saiba mais: Morgan Stanley compra 14,5% da Somos Educa\u00e7\u00e3o, sob controle da Kroton<\/a><\/p>\n<p>A <strong>receita l\u00edquida<\/strong> do varejo totalizou R$ 661 milh\u00f5es no trimestre, uma queda de 0,5% no comparativo anual. O desempenho de vendas no trimestre, como ocorrido nos meses anteriores, foi afetado negativamente pelo menor fluxo em lojas, de acordo com a <strong>Marisa.<\/strong> &#8220;Como ponto positivo, vale destacar o bom resultado da <strong>Black Friday,<\/strong> assim como as vendas do e-commerce&#8221;, informou a empresa em seu relat\u00f3rio dos resultados. As vendas on-line tiveram crescimento de 77,5% ao ano no trimestre e de 35% no decorrer de 2018.<\/p>\n<p><a href=\"https:\/\/www.suno.com.br\/noticias\/lucro-casino-recua\/\">Saiba mais: Lucro da Casino recua 4,9% e fica em R$ 1,376 bilh\u00e3o em 2018<\/a><\/p>\n<p>A empresa teve <strong>lucro bruto<\/strong> de R$ 330,3 milh\u00f5es, um recuo de 15,2% em rela\u00e7\u00e3o a 2017, com <strong>margem bruta<\/strong> recorrente de 49,9%. A queda diz respeito, de acordo com o relat\u00f3rio, com a fraca <strong>performance de vendas<\/strong> e tamb\u00e9m pela menor margem bruta do semestre. &#8220;A press\u00e3o na margem bruta foi resultado principalmente de a\u00e7\u00f5es promocionais realizadas ao longo do per\u00edodo, dando continuidade ao processo de ajuste do desbalanceamento dos estoques&#8221;, informou a companhia.<\/p>\n<p><a href=\"https:\/\/www.suno.com.br\/noticias\/estacio-lucro-645-mi-2018-52-mais\/\">Saiba mais: Est\u00e1cio tem lucro de R$ 645 mi em 2018, 52% mais do que em 2017<\/a><\/p>\n<p>O <a href=\"https:\/\/www.suno.com.br\/artigos\/ebitda\/\"><strong>Ebitda<\/strong> <strong>(lucros antes de juros, impostos, deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o)<\/strong><\/a> ajustado atingiu R$ 41,3 milh\u00f5es. E as <strong>recupera\u00e7\u00f5es fiscais<\/strong> no montante de R$ 801,2 milh\u00f5es. J\u00e1 as <strong>despesas<\/strong> com <strong>vendas<\/strong> atingiram R$ 262 milh\u00f5es, um aumento nominal de 12,5%, consequ\u00eancia dos maiores investimentos em <strong>marketing<\/strong> (R$ 5 milh\u00f5es), e da elimina\u00e7\u00e3o dos descontos obtidos nas renegocia\u00e7\u00f5es de alugu\u00e9is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Lojas Marisa reverteu o preju\u00edzo de R$ 300 mil registrado no quarto trimestre de 2017 e lucrou R$ 159,5 milh\u00f5es no \u00faltimo trimestre. No ano, os ganhos foram de R$ 28,4 milh\u00f5es. A empresa divulgou seu balan\u00e7o na \u00faltima quinta (14). Marisa divulga plano de recompra de a\u00e7\u00f5es. Foto: divulga\u00e7\u00e3o. Segundo a Marisa, o [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":18196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[1029,541],"suno_strategy":[],"class_list":["post-18189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-balancos-trimestrais","tag-lojas-marisa-amar3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lojas Marisa reverte preju\u00edzo e lucra R$ 159,5 milh\u00f5es no trimestre<\/title>\n<meta name=\"description\" content=\"A Lojas Marisa reverteu o preju\u00edzo de R$ 300 mil do 4\u00ba trimestre de 2017 e lucrou R$ 159,5 milh\u00f5es no \u00faltimo trimestre. 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Passou pelas reda\u00e7\u00f5es da Folha de S.Paulo e da revista \u00c9poca.","url":"https:\/\/www.suno.com.br\/noticias\/author\/guilherme-caetano\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/lojas-marisa-prejuizo-lucro-trimestre\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/03\/3ffa36fe-lojas-marisa-400x200.webp\" alt=\"Lojas Marisa reverte preju\u00edzo e lucra R$ 159,5 milh\u00f5es no trimestre\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/lojas-marisa-prejuizo-lucro-trimestre\/\"><h2 class=\"content__title\">Lojas Marisa reverte preju\u00edzo e lucra R$ 159,5 milh\u00f5es no trimestre<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/guilherme-caetano\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/e48357351a01702a0d19307070e081bf?s=96&#038;r=g\" alt=\"Guilherme Caetano\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/guilherme-caetano\/\"><span itemprop=\"author\">Guilherme Caetano<\/span><\/a><\/span><time datetime=\"2019-03-15T20:49:11-03:00\" itemprop=\"datePublished\">15\/03\/2019 20:49<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/18189"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=18189"}],"version-history":[{"count":0,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/18189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/18196"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=18189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=18189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=18189"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=18189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}