{"id":171597,"date":"2021-08-02T21:55:10","date_gmt":"2021-08-03T00:55:10","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=171597"},"modified":"2021-08-02T21:55:10","modified_gmt":"2021-08-03T00:55:10","slug":"locaweb-lwsa3-aquisicao-octadesk","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/locaweb-lwsa3-aquisicao-octadesk\/","title":{"rendered":"Locaweb (LWSA3) anuncia aquisi\u00e7\u00e3o da startup Octadesk por R$ 102 milh\u00f5es"},"content":{"rendered":"<p>A <strong>Locaweb<\/strong> (<a href=\"https:\/\/www.suno.com.br\/acoes\/lwsa3\/\" target=\"_blank\" rel=\"noopener noreferrer\">LWSA3<\/a>) anunciou nesta segunda-feira (2) a compra de 100% do capital social da Octadesk, startup de atendimento digital, por R$102 milh\u00f5es.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/06\/e6bb4c62-locaweb-3-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/06\/e6bb4c62-locaweb-3-800x450.jpg\" width=\"800\" height=\"450\" alt=\"Locaweb (LWSA3) anuncia aquisi\u00e7\u00e3o da startup Octadesk por R$ 102 milh\u00f5es\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Locaweb (LWSA3). Foto: Divulga\u00e7\u00e3o.<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Com isso, a Locaweb completa 12 aquisi\u00e7\u00f5es<strong><a href=\"https:\/\/www.suno.com.br\/noticias\/locaweb-estreia-na-b3-com-alta\/\"> desde o seu IPO, em fevereiro de 2020<\/a><\/strong>. As negocia\u00e7\u00f5es somadas representam um investimento de cerca de R$ 1,03 bilh\u00e3o. Algumas das compras feitas at\u00e9 aqui foram as das empresas <strong>Bling<\/strong>, <strong>Tray<\/strong>, <strong>Delivery Direto<\/strong> e <strong>Vindi<\/strong>.<\/p>\n<p>De acordo com <a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/artigos\/fato-relevante\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-force=\"no\" data-priority=\"1\">fato relevante<\/a>, os s\u00f3cios Rodrigo Ricco e Leandro Ueda da Octadesk permanecem na opera\u00e7\u00e3o da Locaweb. A <strong>empresa de hospedagem de sites<\/strong> tamb\u00e9m informou que manter\u00e1 o quadro de 93 funcion\u00e1rios da startup.<\/p>\n<p>A Locaweb afirma que seu objetivo com essas aquisi\u00e7\u00f5es \u00e9 compor um ecossistema completo de solu\u00e7\u00f5es tecnol\u00f3gicas para pequenas e m\u00e9dias empresas (PMEs)<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>\u201cCom essa transa\u00e7\u00e3o entramos no segmento de <em>Conversational Commerce<\/em>, que refor\u00e7a a estrat\u00e9gia de <em>social commerce<\/em> da companhia, com forte e imediata sinergia com os clientes da Locaweb de <em>e-commerce<\/em>, al\u00e9m de servi\u00e7os, ind\u00fastria e outras verticais.\u201d<\/p>\n<h2>Quem \u00e9 a Octadesk, nova aquisi\u00e7\u00e3o da Locaweb<\/h2>\n<p>Fundada em S\u00e3o Paulo, a Octadesk \u00e9 uma plataforma de <em>Software as a Service<\/em> (SaaS). Seu foco esta no relacionamento de pequenas e m\u00e9dias empresas com seus clientes em <strong>canais digitais<\/strong> variados, como WhatsApp, Instagram, chat e e-mail.<\/p>\n<p>De acordo com a Locaweb, a Octadesk apresenta forte crescimento em 2021, com a gest\u00e3o de 3 milh\u00f5es de conversas e receita anual recorrente de R$ 25 milh\u00f5es &#8211; um avan\u00e7o de 100% ano a ano.<\/p>\n<p>&#8220;O <em>Social Commerce<\/em> e <em>Conversational Commerce<\/em> j\u00e1 est\u00e3o presentes no processo de decis\u00e3o de <strong>compras online<\/strong> de aproximadamente 65% das pessoas ao redor do mundo. Somada \u00e0s iniciativas j\u00e1 existentes da companhia, o Octadesk trar\u00e1 uma amplitude de solu\u00e7\u00f5es para o nosso ecossistema de e-commerce sem precedentes no Brasil&#8221;, afirma Fernando Cirne, CEO da <strong>Locaweb<\/strong>, em comunicado.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Locaweb completa sua 12\u00aa aquisi\u00e7\u00e3o desde o IPO, com a compra da startup de social e conversational commerce Octadesk. <\/p>\n","protected":false},"author":102,"featured_media":156041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[62812,2330,708],"suno_strategy":[],"class_list":["post-171597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-fusoes-e-aquisicoes","tag-locaweb-lwsa3","tag-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Locaweb (LWSA3) anuncia aquisi\u00e7\u00e3o da Octadesk, por R$ 102 milh\u00f5es<\/title>\n<meta name=\"description\" content=\"Locaweb completa sua 12\u00aa aquisi\u00e7\u00e3o desde o IPO, com a compra da startup de social e conversational commerce Octadesk. Veja aqui.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suno.com.br\/noticias\/locaweb-lwsa3-aquisicao-octadesk\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Locaweb (LWSA3) anuncia aquisi\u00e7\u00e3o da Octadesk, por R$ 102 milh\u00f5es\" \/>\n<meta property=\"og:description\" content=\"Locaweb completa sua 12\u00aa aquisi\u00e7\u00e3o desde o IPO, com a compra da startup de social e conversational commerce Octadesk. 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Formada em Jornalismo pela Universidade Paulista, teve experi\u00eancias em ve\u00edculos de comunica\u00e7\u00e3o como a Ag\u00eancia TradeMap, Revista Voc\u00ea S\/A e Revista Voc\u00ea RH, as duas \u00faltimas publica\u00e7\u00f5es da Editora Abril. No Suno Not\u00edcias, fala sobre as principais not\u00edcias de Fundos Imobili\u00e1rios, Fiagro, Startups e empresas listadas na Bolsa.","url":"https:\/\/www.suno.com.br\/noticias\/author\/monique-lima\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/locaweb-lwsa3-aquisicao-octadesk\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/06\/e6bb4c62-locaweb-3-400x200.jpg\" alt=\"Locaweb (LWSA3) anuncia aquisi\u00e7\u00e3o da startup Octadesk por R$ 102 milh\u00f5es\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/locaweb-lwsa3-aquisicao-octadesk\/\"><h2 class=\"content__title\">Locaweb (LWSA3) anuncia aquisi\u00e7\u00e3o da startup Octadesk por R$ 102 milh\u00f5es<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/monique-lima\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/daee7f16d906c2e9ffed236206ca2c30?s=96&#038;r=g\" alt=\"Monique Lima\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/monique-lima\/\"><span itemprop=\"author\">Monique Lima<\/span><\/a><\/span><time datetime=\"2021-08-02T21:55:10-03:00\" itemprop=\"datePublished\">02\/08\/2021 21:55<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/171597"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=171597"}],"version-history":[{"count":3,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/171597\/revisions"}],"predecessor-version":[{"id":171610,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/171597\/revisions\/171610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/156041"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=171597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=171597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=171597"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=171597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}