{"id":169931,"date":"2021-07-27T19:42:47","date_gmt":"2021-07-27T22:42:47","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=169931"},"modified":"2021-07-27T20:39:00","modified_gmt":"2021-07-27T23:39:00","slug":"google-gogl34-receita-aumenta-62-4-tri-fiscal","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/google-gogl34-receita-aumenta-62-4-tri-fiscal\/","title":{"rendered":"Google (GOGL34) v\u00ea receita aumentar 62% no 2T21 com alta de publicidade"},"content":{"rendered":"<p>A Alphabet (GOGL34), empresa controladora do <strong>Google<\/strong>, relatou uma receita de US$ 61,88 bilh\u00f5es no segundo trimestre deste ano, aumento de 62% em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2020.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/06\/9ff7909b-store-facade-scaled-e1623955120410-400x200.jpg\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/06\/9ff7909b-store-facade-scaled-e1623955120410-800x450.jpg\" width=\"800\" height=\"450\" alt=\"Google (GOGL34) v\u00ea receita aumentar 62% no 2T21 com alta de publicidade\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Google. Foto: Divulga\u00e7\u00e3o<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>O Google, que flexibilizou seu dom\u00ednio digital, relatou seu maior trimestre em vendas e lucros por tr\u00e1s de uma enxurrada de publicidade online de empresas que disputavam clientes em economias reabertas.<\/p>\n<p>Os resultados robustos mostraram como a empresa emergiu mais forte da pandemia de Covid-19 que acelerou as compras de e-commerce, pedidos de comida online e consumo de streaming de v\u00eddeo.<\/p>\n<p>O estouro da atividade digital levou as empresas a despejar dinheiro de marketing em an\u00fancios nas buscas do <strong>Google, Maps e YouTube<\/strong>, ressaltando a preemin\u00eancia de seus produtos.<\/p>\n<p>O lucro mais do que dobrou para US$ 18,53 bilh\u00f5es, conforme informou a empresa nesta ter\u00e7a-feira (27).<\/p>\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"77030\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<h2>&#8220;Onda crescente de consumo online&#8221;<\/h2>\n<p>\u201cVimos uma onda crescente de consumo online e atividade de neg\u00f3cios\u201d, disse o presidente-executivo, <a class=\"suno-keyword\" href=\"https:\/\/www.suno.com.br\/tudo-sobre\/sundar-pichai\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-force=\"no\" data-priority=\"2\">Sundar Pichai<\/a>, acrescentando que os editores digitais e parceiros do YouTube ganharam mais durante este per\u00edodo do que em qualquer outro momento na hist\u00f3ria da empresa.<\/p>\n<p>A empresa registrou US$ 50,44 bilh\u00f5es em vendas de publicidade, um aumento de 69% ajudado por um mercado em alta nos EUA. O neg\u00f3cio de publicidade do <strong>YouTube<\/strong> arrecadou US$ 7 bilh\u00f5es em receita, um aumento de 84% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p>O aumento nos an\u00fancios digitais deve beneficiar o Google e seus pares durante o resto do ano. O GroupM recentemente elevou sua previs\u00e3o de vendas globais de publicidade para US$ 749 bilh\u00f5es no ano, um aumento de 19% em rela\u00e7\u00e3o ao ano passado, acima de sua expectativa anterior de crescimento de 12%.<\/p>\n<p>Ainda assim, a empresa se recusou a prever receitas futuras, apontando para a incerteza devido ao recente salto nos casos Covid-19.<\/p>\n\t<p>\n\t\t<a href=\"\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"\"\n\t\t\t\t\tdata-promo-id=\"92668\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\talt=\"\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<h2>\u00daltima cota\u00e7\u00e3o Google<\/h2>\n<p>O BDR da <strong>Google<\/strong> fechou o preg\u00e3o em queda de 1,63%, aos R$ 90,85, antes da divulga\u00e7\u00e3o dos resultados, enquanto nos EUA, o papel caiu 1,59%, aos US$ 2.638,00. Al\u00e9m disso, as a\u00e7\u00f5es da empresa subiram mais de 50% neste ano.<\/p>\n<p>&nbsp;<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A Alphabet (GOGL34), empresa controladora do Google, relatou uma receita de US$ 61,88 bilh\u00f5es no segundo trimestre deste ano, aumento de 62% em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2020. Google. Foto: Divulga\u00e7\u00e3o O Google, que flexibilizou seu dom\u00ednio digital, relatou seu maior trimestre em vendas e lucros por tr\u00e1s de uma enxurrada de publicidade online [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":158978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[1372,701],"suno_strategy":[],"class_list":["post-169931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-alphabet-gogl34-gogl35","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google (GOGL34) v\u00ea receita aumentar 62% no 2T21<\/title>\n<meta name=\"description\" content=\"A empresa controladora do Google, a Alphabet (GOGL34), relatou uma receita de US$ 61,88 bi no 2\u00ba trimestre. 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Escreve sobre economia, pol\u00edtica e neg\u00f3cios. Estuda Rela\u00e7\u00f5es Internacionais no IBMEC-SP.","url":"https:\/\/www.suno.com.br\/noticias\/author\/rafaela-la-regina\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/google-gogl34-receita-aumenta-62-4-tri-fiscal\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/06\/9ff7909b-store-facade-scaled-e1623955120410-400x200.jpg\" alt=\"Google (GOGL34) v\u00ea receita aumentar 62% no 2T21 com alta de publicidade\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/google-gogl34-receita-aumenta-62-4-tri-fiscal\/\"><h2 class=\"content__title\">Google (GOGL34) v\u00ea receita aumentar 62% no 2T21 com alta de publicidade<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/rafaela-la-regina\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/d2c75a52d243deb93d0465fdcb21bd37?s=96&#038;r=g\" alt=\"Rafaela La Regina\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/rafaela-la-regina\/\"><span itemprop=\"author\">Rafaela La Regina<\/span><\/a><\/span><time datetime=\"2021-07-27T19:42:47-03:00\" itemprop=\"datePublished\">27\/07\/2021 19:42<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/169931"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=169931"}],"version-history":[{"count":3,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/169931\/revisions"}],"predecessor-version":[{"id":169975,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/169931\/revisions\/169975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/158978"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=169931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=169931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=169931"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=169931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}