{"id":127647,"date":"2021-03-01T14:29:08","date_gmt":"2021-03-01T17:29:08","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=127647"},"modified":"2021-05-30T19:16:08","modified_gmt":"2021-05-30T22:16:08","slug":"bradesco-bbdc4-mudancas-executiva","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/bradesco-bbdc4-mudancas-executiva\/","title":{"rendered":"Bradesco (BBDC4) anuncia mudan\u00e7as na executiva e cita desafios concorrenciais"},"content":{"rendered":"<p>O <a href=\"https:\/\/www.suno.com.br\/acoes\/bbdc3\/\"><strong>Bradesco<\/strong> (BBDC3;<\/a> <a href=\"https:\/\/www.suno.com.br\/acoes\/bbdc4\/\">BBDC4)<\/a> anunciou nesta segunda-feira (1) mudan\u00e7as na executiva, mencionando como objetivo endere\u00e7ar os desafios desta d\u00e9cada, marcada pelo aumento da concorr\u00eancia no setor financeiro e ainda os efeitos econ\u00f4micos da pandemia do novo coronav\u00edrus (covid-19).<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/a52b280e-230615fachadas14-800x450-1-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/a52b280e-230615fachadas14-800x450-1-jpg.webp\" width=\"800\" height=\"450\" alt=\"Bradesco (BBDC4) anuncia mudan\u00e7as na executiva e cita desafios concorrenciais\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Bradesco (BBDC4). Foto: divulga\u00e7\u00e3o<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Diante disso, o Bradesco criou uma vice-presid\u00eancia voltada a clientes, ampliando a alta c\u00fapula do banco de quatro para cinco vice-presid\u00eancias, e tamb\u00e9m indicou um presidente para o Next, seu banco digital.<\/p>\n<p>&#8220;Precisamos responder a esse momento desafiador investindo em pessoas, conhecimento e tecnologia&#8221;, avalia o presidente do banco, <a href=\"https:\/\/www.suno.com.br\/tudo-sobre\/octavio-de-lazari\/#:~:text=Octavio%20de%20Lazari%20%C3%A9%20CEO,cerca%20de%2044%2C5%20milh%C3%B5es.&amp;text=Como%20presidente%2C%20o%20maior%20desafio,seu%20maior%20ativo%2C%20os%20correntistas.\">Octavio de Lazari<\/a>, em nota.<\/p>\n<p>Segundo Lazari, as mudan\u00e7as compreendem dois objetivos de aten\u00e7\u00e3o: o aumento da competitividade via o atendimento digital, que disparou em meio \u00e0 pandemia, e foco nas demandas e necessidades do cliente.<\/p>\n<p><a href=\"https:\/\/lp.suno.com.br\/suno-one\/\">Suno One: acesse gratuitamente eBooks, Minicursos, Artigos e V\u00eddeo Aulas sobre investimentos com um \u00fanico cadastro. Clique para saber mais! <\/a><\/p>\n<p>&#8220;As mudan\u00e7as que estamos vivenciando j\u00e1 h\u00e1 alguns anos implicam em transforma\u00e7\u00f5es relevantes da nossa atividade. Com a pandemia, essa din\u00e2mica se acelerou&#8221;, aponta o executivo.<\/p>\n<p>Al\u00e9m do aspecto tecnol\u00f3gico, o presidente do banco chama aten\u00e7\u00e3o, dentre outros fatores, para altera\u00e7\u00f5es na forma da <a href=\"https:\/\/www.suno.com.br\/artigos\/politica-monetaria\/#:~:text=Ou%20seja%2C%20o%20dep%C3%B3sito%20compuls%C3%B3rio,de%20uma%20pol%C3%ADtica%20monet%C3%A1ria%20expansionista.\">pol\u00edtica monet\u00e1ria<\/a>, a competi\u00e7\u00e3o gerada pelo open banking, que vai permitir o compartilhamento de dados dos clientes entre as institui\u00e7\u00f5es, e os novos meios de pagamentos.<\/p>\n<p>&#8220;Essas mudan\u00e7as s\u00e3o um processo em evolu\u00e7\u00e3o, e n\u00e3o uma fotografia de momento, com v\u00e1rias implica\u00e7\u00f5es no balan\u00e7o de riscos da atividade banc\u00e1ria. Portanto, \u00e9 natural endere\u00e7ar respostas adequadas como as que anunciamos hoje, que t\u00eam o sentido de preservar e ampliar nossa capacidade de produ\u00e7\u00e3o de riquezas aos acionistas&#8221;, acrescenta.<\/p>\n<p>A vice-presid\u00eancia, com foco nos clientes, vai abrigar o cargo de <strong>Chief Customer Officer (CCO)<\/strong>. A prioridade, segundo Lazari, \u00e9 investir na &#8220;melhor experi\u00eancia do cliente com o banco&#8221;, levando em conta suas necessidades e insatisfa\u00e7\u00f5es.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>O CCO ser\u00e1 o vice-presidente Rog\u00e9rio C\u00e2mara, que foi promovido da Diretoria Executiva. Sob sua gest\u00e3o estar\u00e3o, ainda, as \u00e1reas de:<\/p>\n<ul>\n<li>Desenvolvimento de Sistemas,<\/li>\n<li>Arquitetura de TI,<\/li>\n<li>Gest\u00e3o de Dados,<\/li>\n<li>CRM,<\/li>\n<li>Bradesco Experience<\/li>\n<\/ul>\n<p>J\u00e1 para comandar o Next, o Bradesco indicou Renato Ejnisman, que ser\u00e1 o primeiro executivo na presid\u00eancia do banco digital, que recentemente ganhou vida pr\u00f3pria, ap\u00f3s ser criado em 2017.<\/p>\n<p>Antes, Ejnisman era diretor executivo e respondia pela Bradesco Asset Management (Bram), BAC Florida Bank, C\u00e2mbio, Private e Corporate One. Com a mudan\u00e7a, deixa suas fun\u00e7\u00f5es no Bradesco para ter dedica\u00e7\u00e3o exclusiva \u00e0 expans\u00e3o do Next, que soma hoje 4 milh\u00f5es de clientes.<\/p>\n\t<div data-element=\"shortcode-read-more\" class=\"knowMore\">\n\t\t\t\t<span class=\"knowMore__title\">Saiba mais<\/span>\n\t\t\t\t<a class=\"knowMore__link\" href=\"https:\/\/www.suno.com.br\/noticias\/bradesco-bbdc4-manter-home-office-vacinacao\/\">\n\t\t\tBradesco (BBDC4) deve manter home office at\u00e9 maior parte da popula\u00e7\u00e3o ser vacinada\t\t<\/a>\n\t<\/div>\n\n\n<p>O Bradesco tamb\u00e9m anunciou a promo\u00e7\u00e3o do diretor departamental Oswaldo Tadeu Fernandes a diretor executivo adjunto, como <a href=\"https:\/\/www.suno.com.br\/artigos\/cfo\/\"><strong>Chief Financial Officer (CFO)<\/strong><\/a> respons\u00e1vel pela Controladoria, Contadoria e Responsabilidade Socioambiental. Com isso, Fernandes passa a integrar o corpo da Diretoria Executiva do banco.<\/p>\n<p>No <strong>Bradesco BBI<\/strong>, o executivo Felipe Thut foi confirmado para o cargo de diretor do banco de investimento, fun\u00e7\u00e3o que ocupava interinamente.<\/p>\n<p><em>Com informa\u00e7\u00f5es do Estad\u00e3o Conte\u00fado<\/em><\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>O Bradesco (BBDC3; BBDC4) anunciou nesta segunda-feira (1) mudan\u00e7as na executiva, mencionando como objetivo endere\u00e7ar os desafios desta d\u00e9cada, marcada pelo aumento da concorr\u00eancia no setor financeiro e ainda os efeitos econ\u00f4micos da pandemia do novo coronav\u00edrus (covid-19). Bradesco (BBDC4). Foto: divulga\u00e7\u00e3o Diante disso, o Bradesco criou uma vice-presid\u00eancia voltada a clientes, ampliando a alta [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":127675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[392],"suno_strategy":[],"class_list":["post-127647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-bradesco-bbdc3-bbdc4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bradesco (BBDC4) anuncia mudan\u00e7as na executiva<\/title>\n<meta name=\"description\" content=\"O Bradesco pretende endere\u00e7ar os desafios desta d\u00e9cada, marcada pelo aumento da concorr\u00eancia no setor financeiro. 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Escreve sobre economia, pol\u00edtica e neg\u00f3cios. Estuda Rela\u00e7\u00f5es Internacionais no IBMEC-SP.","url":"https:\/\/www.suno.com.br\/noticias\/author\/rafaela-la-regina\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/bradesco-bbdc4-mudancas-executiva\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/a52b280e-230615fachadas14-800x450-1-400x200.webp\" alt=\"Bradesco (BBDC4) anuncia mudan\u00e7as na executiva e cita desafios concorrenciais\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/bradesco-bbdc4-mudancas-executiva\/\"><h2 class=\"content__title\">Bradesco (BBDC4) anuncia mudan\u00e7as na executiva e cita desafios concorrenciais<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/rafaela-la-regina\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/d2c75a52d243deb93d0465fdcb21bd37?s=96&#038;r=g\" alt=\"Rafaela La Regina\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/rafaela-la-regina\/\"><span itemprop=\"author\">Rafaela La Regina<\/span><\/a><\/span><time datetime=\"2021-03-01T14:29:08-03:00\" itemprop=\"datePublished\">01\/03\/2021 14:29<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/127647"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=127647"}],"version-history":[{"count":4,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/127647\/revisions"}],"predecessor-version":[{"id":127717,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/127647\/revisions\/127717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/127675"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=127647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=127647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=127647"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=127647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}