{"id":115673,"date":"2021-01-23T11:24:28","date_gmt":"2021-01-23T14:24:28","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=115673"},"modified":"2021-01-23T11:52:59","modified_gmt":"2021-01-23T14:52:59","slug":"mcdonalds-investir-us-130-mi-na-america-latina","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/mcdonalds-investir-us-130-mi-na-america-latina\/","title":{"rendered":"McDonald’s prev\u00ea investir US$ 130 mi na Am\u00e9rica Latina"},"content":{"rendered":"

Ap\u00f3s paralisar investimentos por causa da pandemia de covid-19, a Arcos Dorados, empresa que administra a rede McDonald’s<\/strong> na Am\u00e9rica Latina e no Caribe, deve voltar a colocar o p\u00e9 no acelerador neste ano, apesar da nova onda de covid-19.<\/p>\t

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\n\n\t\t\t\n\t\t\t\t\n\t\t\t\t\"McDonald’s\n\t\t\t<\/picture>\n\n\t\t\t
McDonald's investir\u00e1 na Am\u00e9rica Latina<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n

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A companhia pretende investir at\u00e9 US$ 130 milh\u00f5es (R$ 690 milh\u00f5es) na regi\u00e3o, para a abertura de at\u00e9 50 novos restaurantes<\/strong>, sendo 80% deles no Brasil. Os recursos tamb\u00e9m contemplam o refor\u00e7o de segmentos vitais durante o per\u00edodo de fechamento das lojas: o drive-thru, o delivery e o app da rede.<\/p>\n

Segundo Paulo Camargo, presidente da Arcos Dorados<\/strong> no Brasil, o trabalho nas vendas fora dos restaurantes que j\u00e1 vinha sendo feito desde 2018 ajudou a reduzir o impacto da pandemia para a rede.<\/p>\n

No ano passado, as opera\u00e7\u00f5es do McDonald’s no Brasil tiveram um faturamento<\/a> equivalente a 78% do registrado em 2019 , que havia sido recorde para a companhia. No quarto trimestre, a empresa viu suas vendas no Pa\u00eds chegarem perto da marca de 90% da vista no mesmo per\u00edodo do ano anterior.<\/p>\n

Suno One: acesse gratuitamente eBooks, Minicursos, Artigos e Video Aulas sobre investimentos com um \u00fanico cadastro. Clique para saber mais!<\/span><\/a><\/p>\n

Crise afetou o setor do McDonald’s<\/h2>\n

O resultado negativo do McDonald’s \u00e9 bem menos grave do que o registrado pelo mercado como um todo, aponta a Abrasel<\/strong>, associa\u00e7\u00e3o do setor. Ao longo do ano passado, 300 mil estabelecimentos de pequeno porte fecharam as portas no Pa\u00eds, com o corte de 1 milh\u00e3o de postos de trabalho.<\/p>\n

Al\u00e9m disso, segundo a mais recente pesquisa feita pela entidade, 57% dos empreendedores ainda devem aluguel, impostos, sal\u00e1rios e t\u00eam d\u00edvidas com fornecedores por causa da pandemia.<\/p>\n

Dos 1.030 restaurantes que a rede tem hoje no Brasil, 60% s\u00e3o lojas da pr\u00f3pria Arcos Dorados. Os 40% restantes est\u00e3o nas m\u00e3os de um grupo de 66 subfranqueados.<\/p>\n

De acordo com Camargo, esses parceiros devem ser priorizados na abertura de novos pontos de venda <\/strong>do McDonald’s, o que praticamente elimina a possibilidade de que novos investidores entrem na opera\u00e7\u00e3o local.<\/p>\n

O executivo afirma que a concentra\u00e7\u00e3o de lojas no Brasil ainda \u00e9 pequena e que h\u00e1 espa\u00e7o para unidades em capitais, incluindo S\u00e3o Paulo.<\/p>\n

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Drive-thru em alta<\/b><\/h2>\n

Uma das preocupa\u00e7\u00f5es do McDonald’s, especialmente ap\u00f3s a pandemia, \u00e9 fazer crescer o consumo que se d\u00e1 fora dos sal\u00f5es de seus restaurantes. Isso porque, no momento dos lockdowns, as vendas pelo drive-thru chegaram a ser a principal fonte de receita da companhia.<\/p>\n

Ao longo de 2020, esse tipo de venda teve alta de 50%, enquanto o delivery<\/strong> disparou 150%, mas a partir de uma base mais baixa.<\/p>\n

Segundo o executivo da Arcos Dorados, para ampliar o faturamento do drive-thru<\/strong>, a rede j\u00e1 planeja unidades com tr\u00eas vias de atendimento para carros.<\/p>\n

Ao longo dos \u00faltimos anos, o McDonald’s<\/strong> tamb\u00e9m ampliou sua atua\u00e7\u00e3o digital – o app da rede tem hoje 46 milh\u00f5es de usu\u00e1rios. \u00c9 uma forma de ganhar for\u00e7a entre o p\u00fablico jovem, de acordo com o presidente da Arcos Dorados, um segmento tamb\u00e9m perseguido pelo Burger King, principal rival da l\u00edder do setor de fast-food no Pa\u00eds.<\/p>\n

(Com Estad\u00e3o Conte\u00fado)<\/b><\/p>\n

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\n\t\t\n\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ap\u00f3s paralisar investimentos por causa da pandemia de covid-19, a Arcos Dorados, empresa que administra a rede McDonald’s na Am\u00e9rica Latina e no Caribe, deve voltar a colocar o p\u00e9 no acelerador neste ano, apesar da nova onda de covid-19. McDonald's investir\u00e1 na Am\u00e9rica Latina \u00a0 A companhia pretende investir at\u00e9 US$ 130 milh\u00f5es (R$ […]<\/p>\n","protected":false},"author":43,"featured_media":115694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[985],"suno_strategy":[],"class_list":["post-115673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-mcdonalds-mcdc34"],"yoast_head":"\nMcDonald's prev\u00ea investir US$ 130 mi na Am\u00e9rica Latina<\/title>\n<meta name=\"description\" content=\"A Arcos Dorados, que administra a rede McDonald's na Am\u00e9rica Latina e no Caribe, pretende investir at\u00e9 US$ 130 milh\u00f5es na regi\u00e3o. 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href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/mcdonalds-investir-us-130-mi-na-america-latina\/\"><h2 class=\"content__title\">McDonald’s prev\u00ea investir US$ 130 mi na Am\u00e9rica Latina<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/redacao-suno\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/08\/0ace682d-redacao-1-150x150.webp\" alt=\"Reda\u00e7\u00e3o Suno Not\u00edcias\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/redacao-suno\/\"><span itemprop=\"author\">Reda\u00e7\u00e3o Suno Not\u00edcias<\/span><\/a><\/span><time datetime=\"2021-01-23T11:24:28-03:00\" itemprop=\"datePublished\">23\/01\/2021 11:24<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/115673"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=115673"}],"version-history":[{"count":0,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/115673\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/115694"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=115673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=115673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=115673"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=115673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}