{"id":113374,"date":"2021-01-14T14:18:47","date_gmt":"2021-01-14T17:18:47","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=113374"},"modified":"2021-06-01T20:25:54","modified_gmt":"2021-06-01T23:25:54","slug":"apos-investigacao-google-compra-fitbit","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/apos-investigacao-google-compra-fitbit\/","title":{"rendered":"Ap\u00f3s investiga\u00e7\u00e3o, Google finaliza compra de Fitbit"},"content":{"rendered":"

Ap\u00f3s investiga\u00e7\u00e3o, a Alphabet (NASDAQ<\/a>: GOOGL), dona da Google<\/strong>, afirmou nesta quinta-feira (14) que finalmente concluiu a aquisi\u00e7\u00e3o<\/a> da Fitbit, companhia de wearables<\/em> (dispositivos vest\u00edveis) voltados ao mercado fitness, por US$ 2,1 bilh\u00f5es.<\/p>\t

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\n\n\t\t\t\n\t\t\t\t\n\t\t\t\t\"Ap\u00f3s\n\t\t\t<\/picture>\n\n\t\t\t
Google finaliza aquisi\u00e7\u00e3o da Fitbit, de produtos eletr\u00f4nicos do mundo fitness<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n

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A compra come\u00e7ou a ser negociada em 2019 e demorou para ser finalizada por conta das suspeitas das autoridades de que movimenta\u00e7\u00e3o poderia aumentar ainda mais a participa\u00e7\u00e3o do Google no mercado de publicidade<\/strong> online.<\/p>\n

O temor era que a big tech\u00a0<\/em>utilizasse os dados dos produtos da Fitbit<\/strong>, que medem, entre outras coisas, intensidade de exerc\u00edcios f\u00edsicos, para personalizar ainda mais seus an\u00fancios online.<\/p>\n

Suno One: acesse gratuitamente eBooks, Minicursos, Artigos e Video Aulas sobre investimentos com um \u00fanico cadastro. Clique para saber mais!<\/span><\/a><\/p>\n

Para permitir o M&A<\/strong>, o \u00f3rg\u00e3o antitruste<\/a> da Uni\u00e3o Europeia<\/a> demandou que o Google mantenha os dados provenientes dos aparelhos da Fitbit separados dos demais. A autoriza\u00e7\u00e3o do bloco veio h\u00e1 cerca de um m\u00eas.<\/p>\n

Os usu\u00e1rios, por\u00e9m, poder\u00e3o optar por guardar os dados dos assess\u00f3rios em suas contas Google.<\/p>\n

Compra ajuda Google a aumentar participa\u00e7\u00e3o em mercado de vestimentas<\/h2>\n

A Google, at\u00e9 ent\u00e3o, n\u00e3o produzia suas pr\u00f3prias vestimentas eletr\u00f4nicas, como os smartwatches<\/strong>,\u00a0<\/em>apenas provia softwares para algumas fabricantes. Essa atividade, por\u00e9m, n\u00e3o fornecia \u00e0 companhia detalhes sobre exerc\u00edcios, sono e outras m\u00e9tricas que s\u00e3o importantes para quem quer melhorar a pr\u00f3pria sa\u00fade.<\/p>\n

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Em declara\u00e7\u00e3o, o vice-presidente de servi\u00e7os da Google, Rick Osterloh, afirmou que a aquisi\u00e7\u00e3o<\/strong> nunca foi sobre dados, mas sim sobre servi\u00e7os. Al\u00e9m disso, firmou que comprometimento com a privacidade dos usu\u00e1rios da Fitbit e disse que os dados provenientes dos rel\u00f3gios n\u00e3o ser\u00e3o utilizados para gerar avisos personalizados.<\/p>\n

Em nota de dezembro, enviada \u00e0 CNBC, a gigante da tecnologia afirmou que \u201cacredita que esse acordo ir\u00e1 fomentar a inova\u00e7\u00e3o em tecnologias vest\u00edveis e ajudar a construir produtos que levem pessoas a terem uma vida mais saud\u00e1vel”.<\/p>\n

A Google<\/strong> ainda disse que continuar\u00e1 a trabalhar junto com reguladores do mundo para responder sobre problemas de privacidade.<\/p>\n

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Ap\u00f3s investiga\u00e7\u00e3o, a Alphabet (NASDAQ: GOOGL), dona da Google, afirmou nesta quinta-feira (14) que finalmente concluiu a aquisi\u00e7\u00e3o da Fitbit, companhia de wearables (dispositivos vest\u00edveis) voltados ao mercado fitness, por US$ 2,1 bilh\u00f5es. Google finaliza aquisi\u00e7\u00e3o da Fitbit, de produtos eletr\u00f4nicos do mundo fitness A compra come\u00e7ou a ser negociada em 2019 e demorou para […]<\/p>\n","protected":false},"author":59,"featured_media":113388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[1372,85342,701],"suno_strategy":[],"class_list":["post-113374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-alphabet-gogl34-gogl35","tag-fitbit","tag-google"],"yoast_head":"\nAp\u00f3s investiga\u00e7\u00e3o, Google finaliza compra de Fitbit<\/title>\n<meta name=\"description\" content=\"Ap\u00f3s investiga\u00e7\u00e3o, a A Google, afirmou nesta quinta-feira (14) que finalmente concluiu a aquisi\u00e7\u00e3o da Fitbit. 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Fitbit<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/vitor-azevedo\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/secure.gravatar.com\/avatar\/62b86195291b446fe380824eb28b99a5?s=96&r=g\" alt=\"Vitor Azevedo\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/vitor-azevedo\/\"><span itemprop=\"author\">Vitor Azevedo<\/span><\/a><\/span><time datetime=\"2021-01-14T14:18:47-03:00\" itemprop=\"datePublished\">14\/01\/2021 14:18<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/113374"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=113374"}],"version-history":[{"count":1,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/113374\/revisions"}],"predecessor-version":[{"id":153757,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/113374\/revisions\/153757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/113388"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=113374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=113374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=113374"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=113374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}