{"id":109126,"date":"2020-12-17T16:01:54","date_gmt":"2020-12-17T19:01:54","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=109126"},"modified":"2020-12-17T16:01:54","modified_gmt":"2020-12-17T19:01:54","slug":"nubank-mais-popular-uber-tela-inicial","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/nubank-mais-popular-uber-tela-inicial\/","title":{"rendered":"Nubank ultrapassa Uber e se torna 5\u00ba app mais popular na tela inicial"},"content":{"rendered":"<p>A <a href=\"https:\/\/www.suno.com.br\/artigos\/fintechs\/\">fintech brasileira<\/a> <strong>Nubank <\/strong>passou na frente da plataforma de transporte urbano Uber e se tornou o quinto aplicativo mais popular a ocupar a tela inicial de smartphones dos brasileiros, segundo pesquisa Panorama Mobile Time\/Opinion Box. As informa\u00e7\u00f5es s\u00e3o da coluna <em>Capital<\/em>, do jornal <em>O Globo<\/em>.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/12\/2306b922-post-1_easy-resize.com_-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/12\/2306b922-post-1_easy-resize.com_-800x450.webp\" width=\"800\" height=\"450\" alt=\"Nubank ultrapassa Uber e se torna 5\u00ba app mais popular na tela inicial\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Nubank - Foto: Divulga\u00e7\u00e3o<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>De acordo com a coluna, o Nubank ultrapassou os aplicativos do <a href=\"https:\/\/www.suno.com.br\/acoes\/bbas3\/\">Banco do Brasil (BBAS3)<\/a>, do Messenger, da Uber e do YouTube na presen\u00e7a em <strong>tela inicial de celulares no Brasil<\/strong>.<\/p>\n<p>O levantamento que analisa os h\u00e1bitos e prefer\u00eancias no uso de aplicativos para celular mostra que o <a href=\"https:\/\/www.suno.com.br\/artigos\/banco-digital\/\">banco digital<\/a> perde somente para o WhatsApp (56%), Instagram (45%), Facebook (43%) e Caixa (13%).<\/p>\n<p><a href=\"https:\/\/lp.suno.com.br\/suno-one\/\">Suno One: acesse gratuitamente eBooks, Minicursos, Artigos e Video Aulas sobre investimentos com um \u00fanico cadastro. Clique para saber mais!<\/a><\/p>\n<p>Hoje, o Nubank est\u00e1 presente em 13% das telas iniciais nos aparelhos, indicou a pesquisa. H\u00e1 um ano, a fintech aparecia apenas em 8% das telas iniciais.<\/p>\n<h2>Crescimento de bancos digitais al\u00e9m do Nubank<\/h2>\n<p>Al\u00e9m do Nubank, outras fintechs e plataformas digitais de servi\u00e7os financeiros tamb\u00e9m conseguiram estender sua presen\u00e7a na tela inicial dos smartphones de brasileiros.<\/p>\n<p>Segundo a coluna, o movimento foi impulsionado aux\u00edlio emergencial e tamb\u00e9m pelo <a href=\"https:\/\/www.suno.com.br\/artigos\/pix\/\">Pix, o novo sistema de pagamento instant\u00e2neo<\/a> lan\u00e7ado pelo <a href=\"https:\/\/www.suno.com.br\/artigos\/bacen\/\">Banco Central (BC)<\/a>.<\/p>\n\t<div data-element=\"shortcode-read-more\" class=\"knowMore\">\n\t\t\t\t<span class=\"knowMore__title\">Saiba mais<\/span>\n\t\t\t\t<a class=\"knowMore__link\" href=\"https:\/\/www.suno.com.br\/noticias\/nubank-picpay-easynvest-ganham-premio-ibest-2020\/\">\n\t\t\tNubank, Picpay e Easynvest ganham pr\u00eamio iBest Melhor do Brasil 2020\t\t<\/a>\n\t<\/div>\n\n\n<p>De acordo com o jornal, o aplicativos da Caixa TEM, do <a href=\"https:\/\/www.suno.com.br\/acoes\/bidi11\/\">Banco Inter (BIDI11)<\/a>, Mercado Pago e PicPay sa\u00edram de suas posi\u00e7\u00f5es anteriores no ranking e passaram a se apresentar em de 5% a 9% dos celulares.<\/p>\n<p>No mesmo sentido, o C6 Bank, a iti Ita\u00fa, o Neon e o PagBank, que antes nem mesmo apareciam na lista, passaram a estar presente em de 2% a 4% dos smartphones.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-da-vida-financeira\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/400x300-Planilha-vida-financeira-true.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t\tdata-promo-id=\"106682\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/04\/1420x240-Planilha-vida-financeira-true.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Para a pesquisa que mostrou o avan\u00e7o do <strong>Nubank<\/strong> e de outras fintechs foram ouvidas 2.003 pessoas maiores de 16 anos, respeitando as propor\u00e7\u00f5es de g\u00eanero, idade, faixa de renda e distribui\u00e7\u00e3o geogr\u00e1fica.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A fintech brasileira Nubank passou na frente da plataforma de transporte urbano Uber e se tornou o quinto aplicativo mais popular a ocupar a tela inicial de smartphones dos brasileiros, segundo pesquisa Panorama Mobile Time\/Opinion Box. As informa\u00e7\u00f5es s\u00e3o da coluna Capital, do jornal O Globo. Nubank &#8211; Foto: Divulga\u00e7\u00e3o De acordo com a coluna, [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":109136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[848,954],"suno_strategy":[],"class_list":["post-109126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-nubank","tag-uber-u1be34"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nubank ultrapassa Uber e se torna 5\u00ba app mais popular na tela inicial<\/title>\n<meta name=\"description\" content=\"O Nubank ultrapassou o Uber e se tornou o 5\u00ba aplicativo mais popular na tela inicial de smartphones dos brasileiros. 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Atualmente, \u00e9 estudante de jornalismo pela Faculdade C\u00e1sper L\u00edbero.","url":"https:\/\/www.suno.com.br\/noticias\/author\/arthur-guimaraes\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/nubank-mais-popular-uber-tela-inicial\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/12\/2306b922-post-1_easy-resize.com_-400x200.webp\" alt=\"Nubank ultrapassa Uber e se torna 5\u00ba app mais popular na tela inicial\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/nubank-mais-popular-uber-tela-inicial\/\"><h2 class=\"content__title\">Nubank ultrapassa Uber e se torna 5\u00ba app mais popular na tela inicial<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/arthur-guimaraes\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/02\/dfb40897-eu-150x150.webp\" alt=\"Arthur Guimar\u00e3es\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/arthur-guimaraes\/\"><span itemprop=\"author\">Arthur Guimar\u00e3es<\/span><\/a><\/span><time datetime=\"2020-12-17T16:01:54-03:00\" itemprop=\"datePublished\">17\/12\/2020 16:01<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/109126"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=109126"}],"version-history":[{"count":0,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/109126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/109136"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=109126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=109126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=109126"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=109126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}