{"id":106206,"date":"2020-12-07T17:36:27","date_gmt":"2020-12-07T20:36:27","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=106206"},"modified":"2021-02-18T14:24:02","modified_gmt":"2021-02-18T17:24:02","slug":"mobly-protocola-prospecto-ipo","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/mobly-protocola-prospecto-ipo\/","title":{"rendered":"Mobly, plataforma de e-commerce de m\u00f3veis, protocola prospecto para IPO"},"content":{"rendered":"<p>A loja online de m\u00f3veis <strong>Mobly <\/strong>protocolou junto \u00e0 <a href=\"https:\/\/www.suno.com.br\/artigos\/cvm\/\">Comiss\u00e3o de Valores Mobili\u00e1rios (CVM)<\/a> o prospecto preliminar para a realiza\u00e7\u00e3o de uma <a href=\"https:\/\/www.suno.com.br\/artigos\/ipo\/\">oferta p\u00fablica inicial de a\u00e7\u00f5es (IPO<\/a>, na sigla em ingl\u00eas).<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/12\/60cfc742-mobly-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/12\/60cfc742-mobly-jpg.webp\" width=\"800\" height=\"450\" alt=\"Mobly, plataforma de e-commerce de m\u00f3veis, protocola prospecto para IPO\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">A Mobly \u00e9 uma loja de m\u00f3veis online fundada em 2011 com mais de 925 mil usu\u00e1rios ativos <\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Segundo documento, a Mobly busca uma oferta p\u00fablica de distribui\u00e7\u00e3o <strong>prim\u00e1ria<\/strong>, quando os recursos s\u00e3o direcionados ao caixa da companhia; e <strong>secund\u00e1ria<\/strong>, naquela em que os acionistas vendem fatias de suas posi\u00e7\u00f5es.<\/p>\n<p>A empresa pretende destinar os recursos provenientes da oferta prim\u00e1ria para o fortalecimento do <a href=\"https:\/\/www.suno.com.br\/artigos\/capital-giro\/\">capital de giro<\/a> e estrutura financeira, <em>vendor financing<\/em> e estrutura de capital; o investimento em marketing e publicidade, seja online ou pela televis\u00e3o; o investimento em bens de capitais, incluindo a expans\u00e3o de novas lojas f\u00edsicas, centros de distribui\u00e7\u00f5es e desenvolvimento de tecnologia da informa\u00e7\u00e3o interna.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Em rela\u00e7\u00e3o \u00e0 oferta secund\u00e1ria, os vendedores ser\u00e3o a empresa alem\u00e3 VRB GmbH, controlada pela Home 24 SE e com 89,11,% na Mobly; e os acionistas pessoas f\u00edsicas Victor Pereira Noda (3,63%), Marcelo Rodrigues Marques (3,63%) e M\u00e1rio Carlos Fernandes Filho (3,63%).<\/p>\n<p>A opera\u00e7\u00e3o ser\u00e1 coordenada pelo Morgan Stanley e pelo Bradesco BBI.<\/p>\n<h2>Perfil e resultados da Mobly<\/h2>\n<p>De acordo com o prospecto preliminar, a Mobly se coloca como a plataforma do segmento de <em>Home &amp; Living <\/em>l\u00edder no Brasil, com aproximadamente 925 mil clientes ativos, segundo dados de 30 de setembro, e um total de mais de 1,2 milh\u00f5es de pedidos, somando mais de R$ 560 milh\u00f5es em volume bruto das mercadorias (GMV, na sigla em ingl\u00eas) no acumulado de 2020 at\u00e9 setembro.<\/p>\n<p>O foco da loja online de m\u00f3veis est\u00e1 em oferecer uma experi\u00eancia de compra, por meio de uma omnicanalidade, com uma oferta de produtos e o uso de tecnologia baseada em dados.<\/p>\n\t<div data-element=\"shortcode-read-more\" class=\"knowMore\">\n\t\t\t\t<span class=\"knowMore__title\">Veja tamb\u00e9m<\/span>\n\t\t\t\t<a class=\"knowMore__link\" href=\"https:\/\/www.suno.com.br\/noticias\/westwing-protocola-prospecto-para-ipo-e-planeja-captar-r-500-mi\/\">\n\t\t\tWestwing protocola prospecto para IPO e planeja captar R$ 500 mi\t\t<\/a>\n\t<\/div>\n\n\n<p>Em 2019, a <strong>Mobly<\/strong> registrou uma <a href=\"https:\/\/www.suno.com.br\/artigos\/lucro-liquido\/\">preju\u00edzo l\u00edquido<\/a> de R$ 38,2 milh\u00f5es, ante um resultado negativo de R$ 20,5 milh\u00f5es no ano anterior, um incremento de 87%. Na mesma base de compara\u00e7\u00e3o, a <a href=\"https:\/\/www.suno.com.br\/artigos\/o-que-receita-liquida\/\">receita l\u00edquida<\/a> saiu de R$ 308,5 milh\u00f5es para R$ 407,0 milh\u00f5es, uma alta de 32%. O <a href=\"https:\/\/www.suno.com.br\/artigos\/ebitda\/\">Ebitda (lucro antes de juros, impostos, deprecia\u00e7\u00e3o e amortiza\u00e7\u00e3o)<\/a> ficou negativo em R$ 7,1 milh\u00f5es no ano passado, contra R$ 6,2 milh\u00f5es em 2018, um aumento de 15%.<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>A loja online de m\u00f3veis Mobly protocolou junto \u00e0 Comiss\u00e3o de Valores Mobili\u00e1rios (CVM) o prospecto preliminar para a realiza\u00e7\u00e3o de uma oferta p\u00fablica inicial de a\u00e7\u00f5es (IPO, na sigla em ingl\u00eas). A Mobly \u00e9 uma loja de m\u00f3veis online fundada em 2011 com mais de 925 mil usu\u00e1rios ativos Segundo documento, a Mobly busca [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":106214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[902,319,105433],"suno_strategy":[],"class_list":["post-106206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-comissao-de-valores-mobiliarios-cvm","tag-ipo-oferta-inicial-de-acoes","tag-mobly-mbly3"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobly, plataforma de e-commerce de m\u00f3veis, protocola prospecto para IPO<\/title>\n<meta name=\"description\" content=\"A loja online de m\u00f3veis Mobly protocolou o prospecto preliminar para a realiza\u00e7\u00e3o de uma oferta p\u00fablica de a\u00e7\u00f5es. 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Atualmente, \u00e9 estudante de jornalismo pela Faculdade C\u00e1sper L\u00edbero.","url":"https:\/\/www.suno.com.br\/noticias\/author\/arthur-guimaraes\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/mobly-protocola-prospecto-ipo\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/12\/60cfc742-mobly-400x200.webp\" alt=\"Mobly, plataforma de e-commerce de m\u00f3veis, protocola prospecto para IPO\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/mobly-protocola-prospecto-ipo\/\"><h2 class=\"content__title\">Mobly, plataforma de e-commerce de m\u00f3veis, protocola prospecto para IPO<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/arthur-guimaraes\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/02\/dfb40897-eu-150x150.webp\" alt=\"Arthur Guimar\u00e3es\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/arthur-guimaraes\/\"><span itemprop=\"author\">Arthur Guimar\u00e3es<\/span><\/a><\/span><time datetime=\"2020-12-07T17:36:27-03:00\" itemprop=\"datePublished\">07\/12\/2020 17:36<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/106206"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=106206"}],"version-history":[{"count":0,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/106206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/106214"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=106206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=106206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=106206"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=106206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}