{"id":104665,"date":"2020-12-01T20:01:01","date_gmt":"2020-12-01T23:01:01","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?p=104665"},"modified":"2021-02-18T15:22:42","modified_gmt":"2021-02-18T18:22:42","slug":"black-friday-volume-vendas-online","status":"publish","type":"post","link":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/","title":{"rendered":"Black Friday: volume de vendas online superou o de lojas f\u00edsicas"},"content":{"rendered":"<p>O Ita\u00fa Unibanco (<a href=\"https:\/\/www.suno.com.br\/acoes\/itub4\/\">ITUB4<\/a>) divulgou dados nesta ter\u00e7a-feira (01) sobre o balan\u00e7o da <strong>Black Friday<\/strong> e apontou que as vendas online representaram 50,4% do total do volume transacionado na \u00faltima sexta-feira (27). O resultado equivale a um avan\u00e7o de 12,9% na compara\u00e7\u00e3o anualizada.<\/p>\t<div class=\"wrapper-featured-image\">\n\t\t<figure class=\"spotlightImg\">\n\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-400x200.webp\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"newsContent__article__imgCapa lazyloadDisabled \" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-800x450.webp\" width=\"800\" height=\"450\" alt=\"Black Friday: volume de vendas online superou o de lojas f\u00edsicas\" fetchpriority=high \/>\n\t\t\t<\/picture>\n\n\t\t\t<figcaption class=\"wp-caption-text wp-caption-text--show\">Vendas no Natal sobem, mas abaixo dos n\u00edveis de 2019. Foto: Pixabay<\/figcaption>\n\t\t<\/figure>\n\t<\/div>\n\n\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>Al\u00e9m disso, essa foi a primeira vez que o volume de vendas nas lojas online durante a Black Friday ultrapassa o volume de vendas na <strong>lojas f\u00edsicas.<\/strong><\/p>\n<p>De acordo com os dados da \u00e1rea de cart\u00f5es do <strong>Ita\u00fa,<\/strong> o avan\u00e7o das <strong>vendas online<\/strong> foi impulsionado pelos seguintes setores:<\/p>\n<ul>\n<li>Restaurantes (+88%)<\/li>\n<li>Material de Constru\u00e7\u00e3o (+63%)<\/li>\n<li>Drogarias e Cosm\u00e9ticos (+37%)<\/li>\n<li>Lojas de Departamento (+31%)<\/li>\n<\/ul>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-controle-gastos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Planilha-controle-de-gastos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t\tdata-promo-id=\"101751\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Planilha-controle-de-gastos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n<p>J\u00e1 o desempenho nas<strong> lojas f\u00edsicas<\/strong>, onde o volume de vendas teve queda de 27% na compara\u00e7\u00e3o anualizada, foi puxado pelos seguintes setores:<\/p>\n<ul>\n<li>Viagem e Turismo (-44%)<\/li>\n<li>Vestu\u00e1rio (-37%)<\/li>\n<\/ul>\n<p>De acordo com o diretor de cart\u00f5es do Ita\u00fa, <strong>Fernando Amaral<\/strong>, &#8220;o crescimento na prefer\u00eancia dos consumidores pelas compras online \u00e9 uma tend\u00eancia do varejo&#8221;.<\/p>\n<p>Sobre a <strong>Cyber Monday<\/strong>, o banco afirmou que a data movimentou 8,5% a mais em faturamento esse ano, em compara\u00e7\u00e3o com o mesmo per\u00edodo em 2019.<\/p>\n<p>Al\u00e9m disso, um levantamento feito pela<strong> Ebit\/Nielsen<\/strong> apontou que as vendas online na Black Friday considerando o per\u00edodo entre a quinta-feira (26) e sexta-feira (27), registraram um crescimento de 25,1% em rela\u00e7\u00e3o ao mesmo intervalo do ano passado, somando R$ 4,02 bilh\u00f5es na edi\u00e7\u00e3o deste ano.<\/p>\n\t<div data-element=\"shortcode-read-more\" class=\"knowMore\">\n\t\t\t\t<span class=\"knowMore__title\">Veja tamb\u00e9m<\/span>\n\t\t\t\t<a class=\"knowMore__link\" href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-online-avanca-41-semana\/\">\n\t\t\tBlack Friday: Vendas online avan\u00e7am 41% na semana\t\t<\/a>\n\t<\/div>\n\n\n<p>De acordo com a pesquisa, ao todo foram mais de seis milh\u00f5es de pedidos gerados nesta Black Friday, o equivalente a uma alta de 15,5%.<\/p>\n<p>A percep\u00e7\u00e3o foi de que o &#8220;<strong>esquenta da Black Friday<\/strong>&#8220;, vendas feitas antes da data oficial, foi uma estrat\u00e9gia acertada. Com as promo\u00e7\u00f5es durando mais tempo, as compras acabaram sendo realizadas ao longo de todo o m\u00eas de novembro.<\/p>\n<h2>Reclame Aqui registra 9.160 reclama\u00e7\u00f5es na Black Friday<\/h2>\n<p>O site <strong>Reclame Aqui<\/strong> registrou 9.160 reclama\u00e7\u00f5es ao longo da Black Friday, uma expans\u00e3o de 4,09%. Segundo o pesquisa, 27,01% das reclama\u00e7\u00f5es foram sobre propaganda enganosa, seguida de problemas na finaliza\u00e7\u00e3o da compra (10,12%) e diverg\u00eancia de valores (9%).<\/p>\n<p>Entre as 10 empresas mais reclamadas, se destacam as companhias que comp\u00f5em o chamado Universo Americanas, a <a href=\"https:\/\/www.suno.com.br\/acoes\/btow3\/\">B2W Digital (BTOW3)<\/a>, a plataforma de log\u00edstica Let\u2019s e a <a href=\"https:\/\/www.suno.com.br\/artigos\/fintechs\/\">fintech de neg\u00f3cios<\/a> Ame Digital.<\/p>\n<p>O marketplace terceirizado das <a href=\"https:\/\/www.suno.com.br\/acoes\/lame4\/\">Lojas Americanas (LAME4)<\/a> teve o maior n\u00famero de chamados na <strong>Black Friday<\/strong>, com 471, enquanto sua loja online ficou em 4\u00ba (289).<\/p>\n\t<p>\n\t\t<a href=\"https:\/\/lp.suno.com.br\/planilha-de-controle-de-investimentos\/\" target=\"_blank\" data-element=\"shortcode-suno-banner\" title=\"Banner SUNO, clique e saiba mais\">\n\t\t\t<picture>\n\t\t\t\t<source media=\"(max-width: 500px)\" srcset=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/400x300-Controle-de-Investimentos.png\">\n\t\t\t\t<img class=\"newsContent__article__imgCapa newsContent__article__imgCapa--banner\"\n\t\t\t\t\tsrc=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t\tdata-promo-id=\"75934\"\t\t\t\t\t\t\t\t\t\twidth='1420' height='240'\t\t\t\t\talt=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2023\/03\/1420x240-Controle-de-Investimentos.png\"\n\t\t\t\t>\n\t\t\t<\/picture>\n\t\t<\/a>\n\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>O Ita\u00fa Unibanco (ITUB4) divulgou dados nesta ter\u00e7a-feira (01) sobre o balan\u00e7o da Black Friday e apontou que as vendas online representaram 50,4% do total do volume transacionado na \u00faltima sexta-feira (27). O resultado equivale a um avan\u00e7o de 12,9% na compara\u00e7\u00e3o anualizada. Vendas no Natal sobem, mas abaixo dos n\u00edveis de 2019. Foto: Pixabay [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":6561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[64],"tags":[768,519],"suno_strategy":[],"class_list":["post-104665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-black-friday","tag-itau-unibanco-itub3-itub4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday: volume de vendas online superou o de lojas f\u00edsicas<\/title>\n<meta name=\"description\" content=\"Segundo o Ita\u00fa, as vendas online na Black Friday representaram 50,4% do total do volume transacionado na sexta-feira. Clique aqui e saiba mais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: volume de vendas online superou o de lojas f\u00edsicas\" \/>\n<meta property=\"og:description\" content=\"Segundo o Ita\u00fa, as vendas online na Black Friday representaram 50,4% do total do volume transacionado na sexta-feira. Clique aqui e saiba mais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Suno Not\u00edcias\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sunoresearch\" \/>\n<meta property=\"og:image\" content=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Moutinho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sunoresearch\" \/>\n<meta name=\"twitter:site\" content=\"@sunoresearch\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Moutinho\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/\"},\"author\":{\"name\":\"Laura Moutinho\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#\/schema\/person\/3df0d2808748b74496efe5dbeaef2c72\"},\"headline\":\"Black Friday: volume de vendas online superou o de lojas f\u00edsicas\",\"datePublished\":\"2020-12-01T23:01:01+00:00\",\"dateModified\":\"2021-02-18T18:22:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/\"},\"wordCount\":443,\"publisher\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-jpg.webp\",\"keywords\":[\"Black Friday\",\"Ita\u00fa Unibanco (ITUB3\/ITUB4)\"],\"articleSection\":[\"Neg\u00f3cios\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/\",\"url\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/\",\"name\":\"Black Friday: volume de vendas online superou o de lojas f\u00edsicas\",\"isPartOf\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-jpg.webp\",\"datePublished\":\"2020-12-01T23:01:01+00:00\",\"dateModified\":\"2021-02-18T18:22:42+00:00\",\"description\":\"Segundo o Ita\u00fa, as vendas online na Black Friday representaram 50,4% do total do volume transacionado na sexta-feira. Clique aqui e saiba mais\",\"breadcrumb\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#primaryimage\",\"url\":\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-jpg.webp\",\"contentUrl\":\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-jpg.webp\",\"width\":1920,\"height\":1280,\"caption\":\"Vendas no Natal sobem, mas abaixo dos n\u00edveis de 2019. Foto: Pixabay\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Not\u00edcias\",\"item\":\"https:\/\/www.suno.com.br\/noticias\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neg\u00f3cios\",\"item\":\"https:\/\/www.suno.com.br\/noticias\/negocios\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Black Friday: volume de vendas online superou o de lojas f\u00edsicas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#website\",\"url\":\"https:\/\/www.suno.com.br\/noticias\/\",\"name\":\"Suno Not\u00edcias\",\"description\":\"Seu portal de informa\u00e7\u00e3o sobre o mundo dos investimentos\",\"publisher\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.suno.com.br\/noticias\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#organization\",\"name\":\"Suno Not\u00edcias\",\"url\":\"https:\/\/www.suno.com.br\/noticias\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/09\/suno-logo.png\",\"contentUrl\":\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/09\/suno-logo.png\",\"width\":180,\"height\":180,\"caption\":\"Suno Not\u00edcias\"},\"image\":{\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/facebook.com\/sunoresearch\",\"https:\/\/x.com\/sunoresearch\",\"https:\/\/www.instagram.com\/suno\",\"https:\/\/www.linkedin.com\/company\/suno-research\/\",\"https:\/\/www.youtube.com\/c\/sunoresearch\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#\/schema\/person\/3df0d2808748b74496efe5dbeaef2c72\",\"name\":\"Laura Moutinho\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.suno.com.br\/noticias\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7571c7c8ca3a6fca5e41384ece5557ff?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7571c7c8ca3a6fca5e41384ece5557ff?s=96&r=g\",\"caption\":\"Laura Moutinho\"},\"description\":\"Estagi\u00e1ria na Suno Not\u00edcias, escreve not\u00edcias que afetam o mercado financeiro. Estuda administra\u00e7\u00e3o na Universidade Presbiteriana Mackenzie.\",\"url\":\"https:\/\/www.suno.com.br\/noticias\/author\/laura-moutinho\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday: volume de vendas online superou o de lojas f\u00edsicas","description":"Segundo o Ita\u00fa, as vendas online na Black Friday representaram 50,4% do total do volume transacionado na sexta-feira. Clique aqui e saiba mais","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/","og_locale":"pt_BR","og_type":"article","og_title":"Black Friday: volume de vendas online superou o de lojas f\u00edsicas","og_description":"Segundo o Ita\u00fa, as vendas online na Black Friday representaram 50,4% do total do volume transacionado na sexta-feira. Clique aqui e saiba mais","og_url":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/","og_site_name":"Suno Not\u00edcias","article_publisher":"https:\/\/facebook.com\/sunoresearch","og_image":[{"width":1920,"height":1280,"url":"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1.jpg","type":"image\/jpeg"}],"author":"Laura Moutinho","twitter_card":"summary_large_image","twitter_creator":"@sunoresearch","twitter_site":"@sunoresearch","twitter_misc":{"Escrito por":"Laura Moutinho","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#article","isPartOf":{"@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/"},"author":{"name":"Laura Moutinho","@id":"https:\/\/www.suno.com.br\/noticias\/#\/schema\/person\/3df0d2808748b74496efe5dbeaef2c72"},"headline":"Black Friday: volume de vendas online superou o de lojas f\u00edsicas","datePublished":"2020-12-01T23:01:01+00:00","dateModified":"2021-02-18T18:22:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/"},"wordCount":443,"publisher":{"@id":"https:\/\/www.suno.com.br\/noticias\/#organization"},"image":{"@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#primaryimage"},"thumbnailUrl":"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-jpg.webp","keywords":["Black Friday","Ita\u00fa Unibanco (ITUB3\/ITUB4)"],"articleSection":["Neg\u00f3cios"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/","url":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/","name":"Black Friday: volume de vendas online superou o de lojas f\u00edsicas","isPartOf":{"@id":"https:\/\/www.suno.com.br\/noticias\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#primaryimage"},"image":{"@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#primaryimage"},"thumbnailUrl":"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-jpg.webp","datePublished":"2020-12-01T23:01:01+00:00","dateModified":"2021-02-18T18:22:42+00:00","description":"Segundo o Ita\u00fa, as vendas online na Black Friday representaram 50,4% do total do volume transacionado na sexta-feira. Clique aqui e saiba mais","breadcrumb":{"@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#primaryimage","url":"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-jpg.webp","contentUrl":"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-jpg.webp","width":1920,"height":1280,"caption":"Vendas no Natal sobem, mas abaixo dos n\u00edveis de 2019. Foto: Pixabay"},{"@type":"BreadcrumbList","@id":"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Not\u00edcias","item":"https:\/\/www.suno.com.br\/noticias\/"},{"@type":"ListItem","position":2,"name":"Neg\u00f3cios","item":"https:\/\/www.suno.com.br\/noticias\/negocios\/"},{"@type":"ListItem","position":3,"name":"Black Friday: volume de vendas online superou o de lojas f\u00edsicas"}]},{"@type":"WebSite","@id":"https:\/\/www.suno.com.br\/noticias\/#website","url":"https:\/\/www.suno.com.br\/noticias\/","name":"Suno Not\u00edcias","description":"Seu portal de informa\u00e7\u00e3o sobre o mundo dos investimentos","publisher":{"@id":"https:\/\/www.suno.com.br\/noticias\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.suno.com.br\/noticias\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.suno.com.br\/noticias\/#organization","name":"Suno Not\u00edcias","url":"https:\/\/www.suno.com.br\/noticias\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.suno.com.br\/noticias\/#\/schema\/logo\/image\/","url":"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/09\/suno-logo.png","contentUrl":"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/09\/suno-logo.png","width":180,"height":180,"caption":"Suno Not\u00edcias"},"image":{"@id":"https:\/\/www.suno.com.br\/noticias\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/sunoresearch","https:\/\/x.com\/sunoresearch","https:\/\/www.instagram.com\/suno","https:\/\/www.linkedin.com\/company\/suno-research\/","https:\/\/www.youtube.com\/c\/sunoresearch"]},{"@type":"Person","@id":"https:\/\/www.suno.com.br\/noticias\/#\/schema\/person\/3df0d2808748b74496efe5dbeaef2c72","name":"Laura Moutinho","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.suno.com.br\/noticias\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7571c7c8ca3a6fca5e41384ece5557ff?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7571c7c8ca3a6fca5e41384ece5557ff?s=96&r=g","caption":"Laura Moutinho"},"description":"Estagi\u00e1ria na Suno Not\u00edcias, escreve not\u00edcias que afetam o mercado financeiro. Estuda administra\u00e7\u00e3o na Universidade Presbiteriana Mackenzie.","url":"https:\/\/www.suno.com.br\/noticias\/author\/laura-moutinho\/"}]}},"default_loop_html":"<div class=\"cardsPage__listCard__boxs\"><div class=\"cardsPage__listCard__boxs__img\"><a href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/\"><img class=\"mask\" src=\"https:\/\/www.suno.com.br\/noticias\/wp-content\/themes\/suno\/resources\/images\/spotlight\/spotlight1img\/bg-mask.png\" alt=\"Image Mask\"\/><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/11\/2782a66f-vendas-na-black-friday-1-400x200.webp\" alt=\"Black Friday: volume de vendas online superou o de lojas f\u00edsicas\"\/><\/a><span class=\"spotlightCategory\"><a href=\"https:\/\/www.suno.com.br\/noticias\/negocios\/\">Neg\u00f3cios<\/a><\/span><\/div><div class=\"cardsPage__listCard__boxs__content\"><a href=\"https:\/\/www.suno.com.br\/noticias\/black-friday-volume-vendas-online\/\"><h2 class=\"content__title\">Black Friday: volume de vendas online superou o de lojas f\u00edsicas<\/h2><\/a><div class=\"newsContent__article__meta\"><div class=\"newsContent__article__meta__authorBox\"><a href=\"https:\/\/www.suno.com.br\/noticias\/author\/laura-moutinho\/\" class=\"authorBox__avatar noMobi\"><img src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/08\/531ff69d-whatsapp-image-2020-08-03-at-14.54.38-150x150.webp\" alt=\"Laura Moutinho\"><\/a><div class=\"authorBox__name\"><span>por\n\t\t\t<a href=\"https:\/\/www.suno.com.br\/noticias\/author\/laura-moutinho\/\"><span itemprop=\"author\">Laura Moutinho<\/span><\/a><\/span><time datetime=\"2020-12-01T20:01:01-03:00\" itemprop=\"datePublished\">01\/12\/2020 20:01<\/time><\/div><\/div><\/div><\/div><\/div>","single_layout":"posts","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/104665"}],"collection":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/comments?post=104665"}],"version-history":[{"count":0,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/posts\/104665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media\/6561"}],"wp:attachment":[{"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/media?parent=104665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/categories?post=104665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/tags?post=104665"},{"taxonomy":"suno_strategy","embeddable":true,"href":"https:\/\/www.suno.com.br\/noticias\/wp-json\/wp\/v2\/suno_strategy?post=104665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}