{"id":268706,"date":"2022-06-18T18:11:37","date_gmt":"2022-06-18T21:11:37","guid":{"rendered":"https:\/\/www.suno.com.br\/noticias\/?post_type=web-story&#038;p=268706"},"modified":"2022-06-18T18:46:58","modified_gmt":"2022-06-18T21:46:58","slug":"magazine-luiza-mglu3-desconto-xp","status":"publish","type":"web-story","link":"https:\/\/www.suno.com.br\/noticias\/web-stories\/magazine-luiza-mglu3-desconto-xp\/","title":{"rendered":"Magazine Luiza (MGLU3) n\u00e3o vale a pena mesmo com &#8216;desconto&#8217;, diz XP"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-video-0.1.js\" 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standalone=\"\" publisher=\"Suno Not\u00edcias\" publisher-logo-src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/09\/suno-logo.png\" title=\"Magazine Luiza (MGLU3) n\u00e3o vale a pena mesmo com &#x27;desconto&#x27;, diz XP\" poster-portrait-src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/cropped-MAGALULogBee25.jpg-Credito_-Germano-Luders-scaled-1.jpg\"><amp-story-page id=\"1c699f95-1f04-4eef-b11c-fdc06b3504ba\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9e030ba1-7b81-4d9e-96a2-d1bcf4f62e77\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":300,\"duration\":600,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f2d9ad4c-771f-40f5-8df0-811a7c40c33d\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":1200,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a3926122-617d-4ae4-9ff4-bbb78f920491\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":300,\"duration\":600,\"easing\":\"cubic-bezier(0.4, 0.4, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(119,112,101)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a04b905b-7dc5-4124-b231-942baa902f94\">\n<div style=\"position:absolute;width:237.03704%;height:100%;left:-68.51852%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/11036ee4-magazine-luiza-1024x768-1.jpg\" alt=\"O Magazine Luiza (MGLU3) reportou seus resultados do quarto trimestre de 2020 e prometeu focar seus investimentos em log\u00edstica.\" srcSet=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/11036ee4-magazine-luiza-1024x768-1.jpg 1024w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/11036ee4-magazine-luiza-1024x768-1-768x576.jpg 768w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/11036ee4-magazine-luiza-1024x768-1-400x300.jpg 400w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/11036ee4-magazine-luiza-1024x768-1-300x225.jpg 300w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2021\/03\/11036ee4-magazine-luiza-1024x768-1-180x135.jpg 180w\" sizes=\"(min-width: 1024px) 107vh, 238vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:81.39159%;width:76.69903%;height:18.12298%;opacity:1\">\n<div id=\"anim-9e030ba1-7b81-4d9e-96a2-d1bcf4f62e77\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" id=\"el-5ad27b70-11c9-406b-bbfd-1b84de004d81\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0.06914556962025391% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.372168em;line-height:1.2;text-align:center;padding:0.31645569620253167% 0.31645569620253167%;color:#000000\"><span><span style=\"color: #fff\">Apesar da queda de 64%\u00a8, analistas da XP seguem com pessimismo para a\u00e7\u00f5es<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:13.59223%;top:69.7411%;width:73.05825%;height:7.11974%;opacity:1\">\n<div id=\"anim-a3926122-617d-4ae4-9ff4-bbb78f920491\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;background-clip:content-box;background-color:rgba(245,3,3,0.86)\" id=\"el-89e7b611-7aa2-4185-bc22-99dc0ab4bad7\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:0.08837209302325641% 0;font-family:&quot;Montserrat&quot;,sans-serif;font-size:0.453074em;line-height:1.2;text-align:center;padding:1.6611295681063125% 2.990033222591362%;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Magazine Luiza<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:57.03883%;top:1.94175%;width:27.91262%;height:5.17799%;opacity:1\">\n<div id=\"anim-f2d9ad4c-771f-40f5-8df0-811a7c40c33d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-44afcb1d-410d-4e60-9bfd-b319467df252\">\n<div style=\"position:absolute;width:100%;height:100.43674%;left:0%;top:-0.21837%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/www.suno.com.br\/wp-content\/uploads\/2021\/09\/image-5.png\" alt=\"image\" srcSet=\"https:\/\/www.suno.com.br\/wp-content\/uploads\/2021\/09\/image-5.png 229w,https:\/\/www.suno.com.br\/wp-content\/uploads\/2021\/09\/image-5-150x42.png 150w\" sizes=\"(min-width: 1024px) 13vh, 28vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"322b43b2-aaab-475b-a14d-9168ed127328\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c9f3a074-c691-4ea6-a311-43182df644f9\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-618783b2-f3d2-44ef-8a3f-5dd5a4634ff3\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(25,103,167)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-83c7bf8b-d9de-4708-98c3-0f648a278cc0\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/12\/899e7a25-magazine-luiza.jpg\" alt=\"A a\u00e7\u00e3o do Magazine Luiza (MGLU3) encerrou esta quarta-feira em alta de 1,42%, valendo R$ 24,96.\" srcSet=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/12\/899e7a25-magazine-luiza-300x300.jpg 300w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/12\/899e7a25-magazine-luiza-150x150.jpg 150w\" sizes=\"(min-width: 1024px) 80vh, 178vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:0%;width:73.30097%;height:71.35922%;opacity:1\">\n<div id=\"anim-c9f3a074-c691-4ea6-a311-43182df644f9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-618783b2-f3d2-44ef-8a3f-5dd5a4634ff3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:2.6490066225165565% 2.6490066225165565% 2.6490066225165565% 2.6490066225165565% \/ 1.8140589569160999% 1.8140589569160999% 1.8140589569160999% 1.8140589569160999%;background-clip:content-box;background-color:rgba(0,0,0,0.7)\" id=\"el-fa223f29-83e5-45e8-89a4-724c3502123e\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.5719519608857615% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.5;text-align:center;padding:5.298013245033113% 6.622516556291391%;color:#000000\"><span><span style=\"color: #fff\">Apesar dos &#8216;descontos&#8217; recentes nas a\u00e7\u00f5es de empresas varejistas, como o <\/span><span style=\"font-weight: 700; color: #fff\">Magazine Luiza<\/span><span style=\"color: #fff\"> (MGLU3), a Via (VIIA3) e a Americanas (AMER3), os progn\u00f3sticos para o varejo seguem negativos<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e93fed2b-c39a-4a7e-abb6-85a564f0cb31\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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2.6490066225165565% 2.6490066225165565% 2.6490066225165565% \/ 1.550387596899225% 1.550387596899225% 1.550387596899225% 1.550387596899225%;background-clip:content-box;background-color:rgba(0,0,0,0.7)\" id=\"el-45e27743-5315-4e83-b2ed-8a82df8a929b\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.5719519608857615% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.5;text-align:center;padding:5.298013245033113% 6.622516556291391%;color:#000000\"><span><span style=\"color: #fff\">&#8220;Apesar da forte queda do setor, ainda n\u00e3o recomendamos compra dos pap\u00e9is de e-commerce por esperarmos uma din\u00e2mica macro bastante desafiadora pela frente, tanto do ponto de vista de infla\u00e7\u00e3o &nbsp;como de taxa de juros&#8221;, diz a XP<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e4e2709f-26cf-4c18-b6b4-8d5afc2723d7\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-c1872c77-8d2b-423c-ae2b-9f1cd1a9fead\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-6cbbc9a5-902b-429c-ac10-eddd0bdfb0c6\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(212,213,216)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e338986a-2989-46b7-aefa-70e7b9f292c4\">\n<div style=\"position:absolute;width:319.6005%;height:100%;left:-109.80025%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/04\/23d0426a-magazine-luiza.jpg\" alt=\"Magazine Luiza (MGLU3)\" srcSet=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/04\/23d0426a-magazine-luiza-1600x890.jpg 1600w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/04\/23d0426a-magazine-luiza-1024x570.jpg 1024w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/04\/23d0426a-magazine-luiza-768x427.jpg 768w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2020\/04\/23d0426a-magazine-luiza-300x167.jpg 300w\" sizes=\"(min-width: 1024px) 144vh, 321vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:0%;width:73.30097%;height:77.18447%;opacity:1\">\n<div id=\"anim-c1872c77-8d2b-423c-ae2b-9f1cd1a9fead\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-6cbbc9a5-902b-429c-ac10-eddd0bdfb0c6\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:2.6490066225165565% 2.6490066225165565% 2.6490066225165565% 2.6490066225165565% \/ 1.6771488469601679% 1.6771488469601679% 1.6771488469601679% 1.6771488469601679%;background-clip:content-box;background-color:rgba(0,0,0,0.7)\" id=\"el-7b6ddce7-8c51-4fa6-945d-07762c8f0862\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.5719519608857615% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.5;text-align:center;padding:5.298013245033113% 6.622516556291391%;color:#000000\"><span><span style=\"color: #fff\">Os analistas da casa citam 4 pontos principais:<\/span><\/p>\n<p><span style=\"color: #fff\">1. Deteriora\u00e7\u00e3o macroecon\u00f4mica<\/span><br \/>\n<span style=\"color: #fff\">2. Aumento do custo de capital<\/span><br \/>\n<span style=\"color: #fff\">3. Aumento da competi\u00e7\u00e3o<\/span><br \/>\n<span style=\"color: #fff\">4. Mudan\u00e7a do foco do mercado<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"df713cd1-34c5-43bb-9290-eb2b7176999e\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-509528f9-b88c-41ca-bce5-d361013ac8e8\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-168d932d-bd4a-4d77-9584-c355239c2cc7\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(7,127,191)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2303d4a5-c758-48bf-8be6-f0a4924ac319\">\n<div style=\"position:absolute;width:414.81482%;height:100%;left:-157.40741%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2018\/09\/4f891df0-magazine-luiza.png\" alt=\"Magazine Luiza (MGLU3) cai mais de 74% nos \u00faltimos 12 meses e diverge opini\u00e3o de analistas com a\u00e7\u00f5es pressionadas pelo cen\u00e1rio macroecon\u00f4mico\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:0%;width:73.30097%;height:83.49515%;opacity:1\">\n<div id=\"anim-509528f9-b88c-41ca-bce5-d361013ac8e8\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-168d932d-bd4a-4d77-9584-c355239c2cc7\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:2.6490066225165565% 2.6490066225165565% 2.6490066225165565% 2.6490066225165565% \/ 1.550387596899225% 1.550387596899225% 1.550387596899225% 1.550387596899225%;background-clip:content-box;background-color:rgba(0,0,0,0.7)\" id=\"el-7ba0d23b-019a-4ed3-a1b8-75f125ea954a\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.5719519608857615% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.5;text-align:center;padding:5.298013245033113% 6.622516556291391%;color:#000000\"><span><span style=\"color: #fff\">No primeiro ponto, o IPCA \u00e9 citado como um &#8216;vil\u00e3o&#8217; dos pap\u00e9is<\/span><\/p>\n<p><span style=\"color: #fff\">&#8220;Temos visto uma forte redu\u00e7\u00e3o do poder de compra do brasileiro o que, aliado a um cen\u00e1rio de forte alta de juros, se traduz em uma demanda altamente fragilizada&#8221;<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"4a5f0a75-33d4-451f-a4fe-c5b78266ceb3\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-6491f1a9-5a1a-47cf-a588-12e2251d6e58\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-4a07dd5a-3233-4bf9-8e7d-c73fb18891e9\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(179,123,96)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-73391b4d-47b0-4886-960f-652c0efb42c0\">\n<div style=\"position:absolute;width:192.84369%;height:100%;left:-70.38018%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/10\/364901c0-magazine-luiza.jpeg\" alt=\"Magazine Luiza (MGLU3), MXRF11 e Oi (OIBR3): Veja as 5 not\u00edcias mais lidas da semana\" srcSet=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/10\/364901c0-magazine-luiza-1024x944.jpeg 1024w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/10\/364901c0-magazine-luiza-768x708.jpeg 768w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2019\/10\/364901c0-magazine-luiza-300x277.jpeg 300w\" sizes=\"(min-width: 1024px) 87vh, 193vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:0%;width:73.30097%;height:65.37217%;opacity:1\">\n<div id=\"anim-6491f1a9-5a1a-47cf-a588-12e2251d6e58\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-4a07dd5a-3233-4bf9-8e7d-c73fb18891e9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:2.6490066225165565% 2.6490066225165565% 2.6490066225165565% 2.6490066225165565% \/ 1.9801980198019802% 1.9801980198019802% 1.9801980198019802% 1.9801980198019802%;background-clip:content-box;background-color:rgba(0,0,0,0.7)\" id=\"el-3766f682-1ee3-4e6c-99fe-c89f9917b6bf\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.5719519608857615% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.5;text-align:center;padding:5.298013245033113% 6.622516556291391%;color:#000000\"><span><span style=\"color: #fff\">No segundo ponto, o custo de capital elevado tamb\u00e9m deve seguir penalizando as companhias do segmento, dado que os juros podem ter um ciclo altista mais longo do que o esperado<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"989a88d7-fca9-487d-9e2a-e2b34b319bf2\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a136dc69-dda1-4417-ac49-60cbf7acd400\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-0e336dd9-eaeb-4fef-8c65-012ff5a391fb\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(196,179,165)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d5adad3c-bb65-4e83-b53d-35103b76fd8a\">\n<div style=\"position:absolute;width:344.88889%;height:194%;left:-212.13542%;top:-46.81055%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/0404_SOCIAL_LUTREINANDO_1080x1080px.png\" alt=\"Magazine Luiza (MGLU3) - Foto: Divulga\u00e7\u00e3o\" srcSet=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/0404_SOCIAL_LUTREINANDO_1080x1080px.png 1080w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/0404_SOCIAL_LUTREINANDO_1080x1080px-1024x1024.png 1024w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/0404_SOCIAL_LUTREINANDO_1080x1080px-768x768.png 768w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/0404_SOCIAL_LUTREINANDO_1080x1080px-300x300.png 300w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/0404_SOCIAL_LUTREINANDO_1080x1080px-150x150.png 150w,https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/05\/0404_SOCIAL_LUTREINANDO_1080x1080px-96x96.png 96w\" sizes=\"(min-width: 1024px) 155vh, 345vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:0%;width:73.30097%;height:101.45631%;opacity:1\">\n<div id=\"anim-a136dc69-dda1-4417-ac49-60cbf7acd400\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-0e336dd9-eaeb-4fef-8c65-012ff5a391fb\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:2.6490066225165565% 2.6490066225165565% 2.6490066225165565% 2.6490066225165565% \/ 1.2759170653907497% 1.2759170653907497% 1.2759170653907497% 1.2759170653907497%;background-clip:content-box;background-color:rgba(0,0,0,0.7)\" id=\"el-55acb06c-e895-430d-9217-d14c084c160c\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.5719519608857615% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.5;text-align:center;padding:5.298013245033113% 6.622516556291391%;color:#000000\"><span><span style=\"color: #fff\">Al\u00e9m disso, o setor, que naturalmente j\u00e1 \u00e9 predat\u00f3rio e de margens apertadas, tamb\u00e9m seguir\u00e1 sofrendo com a entrada de players estrangeiros que tornar\u00e3o a competi\u00e7\u00e3o ainda mais acirrada, segundo a XP<\/span><\/p>\n<p><span style=\"color: #fff\">Estes s\u00e3o, por exemplo, Shein e Shoppee<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d92dbca0-e2ce-4b7f-9dbb-3f2a3e06615b\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-3dc04eb2-40dc-4525-a0dd-a90feae08753\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-1f60be75-4628-40ee-92ed-0d3c6d4e4c57\",\"keyframes\":{\"transform\":[\"scale(0.3333333333333333)\",\"scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(142,134,116)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2487471d-f320-4949-a962-3112e20bcbd4\">\n<div style=\"position:absolute;width:177.77778%;height:100%;left:-38.88889%;top:0%\" data-leaf-element=\"true\"><amp-video id=\"el-2487471d-f320-4949-a962-3112e20bcbd4-media\" autoplay=\"autoplay\" loop=\"loop\" noaudio=\"noaudio\" poster=\"https:\/\/c.tenor.com\/I2XRNzzq0TAAAAAe\/cat-salary.png\" layout=\"fill\" alt=\"Cat Salary GIF\"><source type=\"video\/mp4\" src=\"https:\/\/c.tenor.com\/I2XRNzzq0TAAAAPo\/cat-salary.mp4\"\/><\/amp-video><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:15.04854%;top:0%;width:73.30097%;height:83.49515%;opacity:1\">\n<div id=\"anim-3dc04eb2-40dc-4525-a0dd-a90feae08753\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-1f60be75-4628-40ee-92ed-0d3c6d4e4c57\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:scale(0.3333333333333333)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:2.6490066225165565% 2.6490066225165565% 2.6490066225165565% 2.6490066225165565% \/ 1.550387596899225% 1.550387596899225% 1.550387596899225% 1.550387596899225%;background-clip:content-box;background-color:rgba(0,0,0,0.7)\" id=\"el-43e4c30f-2fb5-4a95-85e1-3b6ab7091212\">\n<p class=\"fill text-wrapper\" style=\"white-space:pre-wrap;overflow-wrap:break-word;word-break:break-word;margin:-0.5719519608857615% 0;font-family:&quot;Open Sans&quot;,sans-serif;font-size:0.404531em;line-height:1.5;text-align:center;padding:5.298013245033113% 6.622516556291391%;color:#000000\"><span><span style=\"color: #fff\">Nesse contexto, a necessidade de investimentos em melhorar a oferta de servi\u00e7os para o cliente &#8211; como frete gr\u00e1tis, programas de fidelidade, cashback &#8211;&nbsp; acaba sendo maior, exigindo mais queima de caixa em um momento de custo de capital alto<\/span><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"61f10a19-f7c5-42fc-a6d9-6baff5eaaca0\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-500befb8-9c13-48a4-af2f-067ea41466e4 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(0%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":5000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:rgb(53,22,24)\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0%;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-500befb8-9c13-48a4-af2f-067ea41466e4\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-865d74d7-ee47-4629-8811-d3c2589b71fc\">\n<div style=\"position:absolute;width:100%;height:100%;left:0%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/files.sunoresearch.com.br\/n\/uploads\/2022\/04\/stories-mglu3.jpg\" alt=\"Magazine Luiza. 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Clique e confira!<\/p>\n","protected":false},"author":73,"featured_media":268716,"template":"","meta":{"web_stories_publisher_logo":180483,"web_stories_poster":[],"web_stories_products":[],"footnotes":""},"web_story_category":[],"web_story_tag":[],"class_list":["post-268706","web-story","type-web-story","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Magazine Luiza (MGLU3) n\u00e3o vale a pena mesmo com desconto, diz XP<\/title>\n<meta name=\"description\" content=\"Ainda que a\u00e7\u00f5es do Magazine Luiza tenham ca\u00eddo mais de 60% no ano, analistas destacam vis\u00e3o negativa para o varejo. 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